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WELLA Color Charm

Color Charm Charm Hair Toner

    • Based on 12,986 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Apr 13
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Color: T18 Lightest Ash Blonde


Size: 1.4 Fl Oz (Pack of 1)


Color: T18 Lightest Ash Blonde


Package Information: Bottle


Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more


Brand: Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 1.4 ounces


Item model number ‏ : ‎ 99240013934


UPC ‏ : ‎


Manufacturer ‏ : ‎ Wella Company


Country of Origin ‏ : ‎ Mexico


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Apr 13

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Takes out the brass
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Love it! It takes the brass out and makes my hair look more natural. I think most hair color kits make your hair yellow. Maybe they are meant for natural blondes who turned grey and not meant for brunettes who want to go blonde. I’ve always struggled with yellow hair and do all this wonky stuff, like use a super light conditioner, to combat it. If I go to a salon they always turn my hair way too dark. Anyway, this color charm is definitely a charm for my life! It toned without darkening too much ... show more
Reviewed in the United States on March 18, 2025 by J. Ayoub
    • Got rid of all the yellow
Color: T35 Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Loki Adlawan Loki Adlawan
Review Image by Loki Adlawan Loki Adlawan
Honestly great. It did exactly what I wanted. I will say that I didn’t realize you needed to buy developer (I’m new to blonde and I didn’t research a lot when I bought it, that’s on me tho) It looks more blonde now rather than just yellow and it evened out my hair a lot. Please be prepared tho, it does stinky bad when you mix w the developer. ... show more
Reviewed in the United States on March 28, 2025 by Loki Adlawan Loki Adlawan
    • Use t28 instead of t18 trust me
Color: T28 Natural Blonde Size: 1.4 Fl Oz (Pack of 1)
I live in a world of delusion and after bleaching my level 6 virgin hair at home I toned it initially with t18 which did nothing my hair was still a p iss yellow my hair had only lifted to like maybe a 9 only in the lightest parts. I ordered the t28 and retoned and it was perfect. Very even, dimensional and neutralized beautiful blonde. The only thing I dislike is I feel like it washes out faster than some toners I’ve had done at a salon but like w/e use a purple shampoo it’s not that deep. Ill buy it again next time i do my roots ... show more
Reviewed in the United States on February 17, 2025 by Shannon Ray
    • Wella- of a Good Deal
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Works like a charm- same brand they use in salons and sell at the beauty stores but available on amazon- just cant beat it!!
Reviewed in the United States on March 13, 2025 by Mary McDonough
    • Love the final results!
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Great! Did exactly what I needed it to do!
Reviewed in the United States on March 15, 2025 by carrie e.
    • Worked Perfectly
Color: T28 Natural Blonde Size: 1.4 Fl Oz (Pack of 1)
I used permanent 7A hair color with this toner, and my hair looks great. Left on 20 minutes for the perfect blonde. I would definitely buy again.
Reviewed in the United States on March 12, 2025 by Denise Staske
    • Hair color
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Did a great job and got a nice ashy blonde color
Reviewed in the United States on March 21, 2025 by Kristifox
    • Wowzer! From Bozo the Clown to platinum blonde.
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I am a 60-year-old lady who loves short, sassy haircuts. What I don't like is my natural hair color, because it's mousy brown with a bit of gray. Very unattractive. Some call it dishwasher blonde. I am not sure why. A couple of years ago, when everybody let their hair grow out and showed off the gray and white, I thought I needed to follow this trend. Turns out that mousy brown turns into a very unattractive middle mousy gray. It's not silver (which I hoped nature would give me now, to make up for the dishwasher blonde mess I was born with. But no, it didn't happen.) I got some health issues, have vertigo and balance problems, gained weight, got older. Just life I suppose. Going to the salon seemed like a task. I have been a bottle blonde (first yellow blonde in my 20s and 30s) then I got highlights (from 40 to COVID). I hated when my hair in 2020 got longer and longer, and mousier and mousier (is that a word?) Finally, I cut my own hair (good grief, don't ask) then I got a short haircut again, but according to my new hairstylist, I am not even 30% gray yet, which means the beautiful snow-white I hoped for, might never happen. When I called a salon, I almost fainted when I heard what they would charge for highlights and a cut now. I get it, everything got more expensive, but seriously. That's a bit much! I bought Schwarzkopf Blonde Me Lightner bleach and the matching developer, invested in a cap, and everything else I needed, and decided to color my hair. I know you can end up with cat-pee yellow hair or Bozo-the-clown orange hair, so I wanted a "plan B" around. I stumbled over this toner and ordered the 'lightest ash" and the developer (and a fun purple color just in case). Sure enough, I bleached my hair and it looked cat-pee yellow. The brass tone all bottle blondes like me fear so much. I dried my hair, swallowed hard (didn't drink) mixed the toner and the developer, put it on, played cards on the computer for 20 minutes, and voila. I love my platinum blonde hair. Next step purple and pink stands around my face and I am going to be the happiest older lady on this planet. Sorry for the lengthy review and the humor, I feel joy! ... show more
Reviewed in the United States on August 20, 2024 by T Mac

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