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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit

    • Based on 60,176 reviews
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Color: 721 Dusty Mauve


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Color: 721 Dusty Mauve


Package Information: Tube


Product Benefits: Hair Coloring and Conditioning


Brand: L’Oréal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 7.05 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Country of Origin ‏ : ‎ Mexico


Frequently asked questions

The L’Oréal Paris Feria is a permanent hair color which means that it grows out rather than washing out over time. The exact duration the color lasts can depend on how frequently you wash your hair, the type of hair products you use, and your hair’s individual characteristics, but typically, you can expect noticeable color for 4 to 6 weeks.

No, L’Oréal Paris Feria Hair Color does not contain bleach. It is designed to deliver multi-faceted, shimmering color without the need for harsh bleaching agents. Always conduct a skin allergy test before applying any hair color, even if it does not contain bleach.

Yes, the L’Oréal Paris Feria Hair Color is suitable for all hair types. However, the final color result will depend on your current color or the natural color of your hair. For instance, this 721 Dusty Mauve shade delivers a lighter color on bleached or blonde hair, while brown or darker hair gets a slight sheen of mauve.

Yes, L’Oréal Paris Feria Hair Color is a kit that comes with a colorant, developer, and shimmering conditioner that you will need to mix together. The package comes with detailed instructions on how to prepare and apply the hair color.

Similar Products

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

These reviews for the product generally express satisfaction with the quality and the color it provides. However, results seem to be dependent on the user's starting hair color and type. Some reviewers found that the color did not match exactly with the one shown, but were happy with the result nonetheless. They particularly appreciated the pleasant smell, the smooth texture it left their hair in, and the vivid colors it provided.

Pros

  • 🌈 Provides vibrant color results.
  • 💦 Makes hair feel smooth and soft after use.
  • 👃 The shampoo has a pleasant smell.
  • 🎁 The packaging is pretty and attractive.

Cons

  • 🍒 Some users felt the actual color differed from the advertised shade.
  • 💧 The dye can be a bit messy due to its thin consistency.
  • 🛀 The color may require several applications or longer sitting time for certain hair types.
  • ⏳ Some users reported that the color faded quickly.

Should I Buy It?

If you are looking for a hair dye that provides vibrant colors, leaves your hair smooth and doesn't mind the possibility that the color might be different from the advertised picture or that it may fade relatively quickly, then this product could be a good pick for you.

    • The only hair color I'll ever use!
Color: C74 Copper Crave (Intense Copper) Size: 2 Count (Pack of 1)
I've been using this shade of Feria for over 20 years now. I've tried a few other brands a few times over the years, and always been disappointed with the results, even with other lines from L'Oréal. None of them can come close to matching the gorgeous copper of this one! Most barely even make my hair red at all. My hair has darkened over the years, so I've started having to add more highlights to still get that same gorgeous brightness, but that isn't the hair color's fault. The smell has remained pleasant and not overwhelming throughout the decades, which I am very grateful for. I am pretty sensitive to chemicals, especially fragrances, but this one has never bothered me. I've never had a skin reaction from it either. I even used it on my kids when I had some left over a couple of times when I had shorter hairstyles, and it didn't cause any harm to them or their hair. I am especially pleased with how much is included. With other brands, I've run out before getting all of my hair done. Only once have I barely had enough to finish all my hair, and that was when it had gotten long enough to reach below my butt and I didn't have it layered. The shampoo and conditioner come in ample amounts as well. I have enough to get 3 weeks out of the shampoo and 6 weeks out of the conditioner. I use them sparingly once a week, and it's plenty to keep my hair soft and gorgeous. The scent of them sticks around for days every time. Like the title says, this is the only hair color I'll ever use for the rest of my life, and I truly hope they never change it in any way. Most companies take something that works perfect and mess with it until it sucks. L'Oréal has done right by their customers in not trying to fix what isn't broken and maintaining consistency for over 2 decades! 👏👏👏 ... show more
Reviewed in the United States on October 9, 2024 by Jelynda
    • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
    • Este kits es completo
Color: C74 Copper Crave (Intense Copper) Size: 2 Count (Pack of 1)
Review Image by Buen material Buen material
Este kits es muy completo trae todo lo necesario y más , adicional del tinte trae una aceite , un intensificador de color, un shampoo , acondicionador y guantes muy resistentes , huele riquísimo los acondicionadores y el aceite el color quedó muy uniforme y lo volveré a comprar es muy completo y buen precio ... show more
Reviewed in the United States on December 13, 2024 by Buen material Buen material
    • Not what the box says: it lightens!
Color: 521 Cool Amethyst Size: 1 Count (Pack of 1)
I wanted a deep cool violet. I got weird lighter result. This made my hair LIGHTER not darker. It also colored VERY uneven so I have little clumps of very purple hairs around my ears, but on too of my head it was lightened not the dark purple I wanted and expected. I liked the scent of the oil packet. The grey coverage was decent. But I won't buy this again. The color simply is not what the box claims. ... show more
Reviewed in the United States on December 11, 2024 by lisa j
    • Beautiful Color
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Elizabeth Winter Elizabeth Winter
Review Image by Elizabeth Winter Elizabeth Winter
Review Image by Elizabeth Winter Elizabeth Winter
****1st and 2nd photos are the results of Cherry Red and the 3rd is my original red before I colored over***** I had a very vibrant red before using Cherry Crush, but I had to tone it down for my job. I left it in for about 15 minutes from roots to mid-shaft and around 10 minutes on my ends, then followed up with the shampoo and conditioner which were very moisturizing. The 1st and 2nd photos are my results and I am very happy. I originally colored over my vibrant color with L’Oréal True Reds in Cherry Chroma, but it was severely damaging and I had to cut off about 3 inches of my hair. This color was exactly the same only I did not experience any damage and will continue to buy. ... show more
Reviewed in the United States on November 10, 2024 by Elizabeth Winter Elizabeth Winter
    • Gorgeous
Color: 521 Cool Amethyst Size: 1 Count (Pack of 1)
I got tired of paying my hairdresser $85.00 plus to dye my hair every 4 weeks and decided to try it myself. Wow is what she said when I came in for a haircut. Who did your color? It's so shinny and I love the color. I said me too, guess I did a pretty good job, huh. I continue to get compliments where ever I go from both men and women!! And you can't beat the price from a well known brand! ... show more
Reviewed in the United States on November 15, 2024 by Mary H.
    • Turned my hair so RED!!
Color: 45 French Roast Size: 1 Count (Pack of 1)
My hair was blonde and I wanted to warm it up for fall. I used this and my hair is so red now that I am going to re-do it this weekend. My husband hates it and I'm not crazy about it, either. I bought the French roast color and didn't expect it to be red. I'm so disappointed!
Reviewed in the United States on November 19, 2024 by Suzy Kamps

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