Thank you for choosing Abunda Technologies, LLC ("Abunda," "we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect your Personal Information when you visit www.shopabunda.com, use our mobile applications, contact our customer service team, or otherwise interact with any of our products and services (collectively, the "Services").
Abunda is a buy‑now, pay‑later marketplace that lets you purchase items from leading online retailers and finance or lease those purchases through integrated lending and leasing partners. When you decide to apply for financing or leasing, certain information you provide will be shared with the relevant financing partner (for example, Affirm, Klarna, Afterpay, PayTomorrow, Acima, or others). Those partners maintain their own privacy notices that apply to their processing of your information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and that we will process your Personal Information as described below. If you do not agree, please do not use our Services.
1. Scope & Key Definitions
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Personal Information ("PI") means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you, whether directly or indirectly. This includes, for example, your name, email address, shipping address, IP address, and payment details.
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Processing means any operation performed on Personal Information, such as collecting, storing, using, disclosing, or deleting it.
This Privacy Policy applies to consumers worldwide, including residents of the United States, the European Economic Area (EEA), the United Kingdom (UK), and California.
2. Information We Collect
| Category |
Examples |
Source |
| Identifiers & Contact Information |
Name, postal address, email, phone number, account username / password |
Directly from you when you create an account or checkout |
| Financial & Transaction Information |
Payment card details, financing application data, order history, tax status |
From you; from financing partners; from payment processors |
| Device & Internet Activity |
IP address, browser type, device identifiers, referring URLs, pages viewed, time‑zone, cookies, pixels, log files, browsing session metadata |
Automatically from your device |
| Geolocation Data |
General location (e.g., city/region derived from IP) |
Automatically from your device |
| Communications |
Emails, chat transcripts, support tickets, surveys, product reviews |
Directly from you |
| Inferences |
Purchase preferences, interest categories |
Generated internally using analytics tools |
We do not knowingly collect sensitive personal information (as defined under applicable law) unless you voluntarily provide it—for example, to verify your identity for fraud prevention. We do not knowingly collect information from children under 13.
3. How We Use Personal Information
We use your Personal Information for the following purposes and legal bases:
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Fulfillment & Core Service Delivery (Contract Performance). To process and deliver your orders, coordinate shipping, provide customer support, and enable financing or leasing.
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Account Management (Contract Performance). To create, administer, and secure your Abunda account.
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Fraud Prevention & Security (Legitimate Interests / Legal Obligation). To detect, investigate, and prevent fraudulent transactions or misuse of our Services.
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Analytics & Product Improvement (Legitimate Interests). To understand how users interact with our Services, troubleshoot, and develop new features.
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Marketing & Personalization (Consent / Legitimate Interests). To send promotional communications, display tailored ads, and recommend products or financing options based on your interests.
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Legal & Compliance (Legal Obligation). To comply with applicable laws, regulations, and lawful requests, and to enforce our Terms of Service.
Where we rely on your consent, you may withdraw it at any time as described in Section 8 below.
4. How We Disclose Personal Information
We disclose Personal Information only as necessary and in accordance with applicable law:
| Recipient Type |
Purpose |
| Financing & Leasing Partners |
To evaluate and service your financing application or installment agreement (e.g., Affirm, Klarna, Afterpay, PayTomorrow, Acima). |
| Payment Processors & Card Networks |
To securely process payments and refunds (e.g., Stripe, PayPal, Apple Pay). |
| Shipping & Logistics Providers |
To deliver products to you. |
| Analytics & Advertising Partners |
To measure performance and serve targeted ads (e.g., Google Analytics, Meta). |
| Cloud Hosting & IT Service Providers |
To host our platform, store data, and operate critical functionality. |
| Professional Advisors |
To obtain legal, tax, audit, and insurance guidance. |
| Authorities & Law Enforcement |
When required by law or to protect rights, safety, or property. |
| Retailers & Suppliers (e.g., Amazon or other third‑party merchants) |
To fulfill your orders by providing your shipping address, contact details, and order information to the retailer or supplier so they can package, ship, and deliver the product. |
| Business Transfers |
In connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections. |
We do not sell or rent your Personal Information for monetary consideration. In some jurisdictions (e.g., California), "sharing" for cross‑context behavioral advertising may be considered a "sale" or "share." You may opt out as described in Section 8.
5. Cookies & Similar Technologies
We use cookies, pixels, SDKs, and other tracking technologies to recognize your browser or device, improve site performance, enable certain features (such as remembering items in your cart), and deliver relevant advertisements. You can control cookies through your browser settings. If you disable cookies, some functionality may be limited.
We currently respond to Global Privacy Control (GPC) signals where legally required.
6. Data Retention
We retain Personal Information for as long as reasonably necessary to:
- Provide the Services and complete the transactions you have requested;
- Comply with legal, accounting, or reporting obligations (e.g., tax or anti‑money laundering laws);
- Resolve disputes and enforce our agreements.
When retention is no longer necessary, we securely delete or anonymize the information.
7. Security
We implement technical and organizational measures designed to safeguard Personal Information, including encryption in transit and at rest, access controls, periodic security assessments, and employee training. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Your Privacy Choices & Rights
Depending on where you reside, you may have the following rights, subject to certain exceptions:
| Right |
Description |
How to Exercise |
| Access / Know |
Request confirmation of whether we process your PI and access to that PI. |
Email [email protected] |
| Correction |
Request that we correct inaccurate PI. |
Email [email protected] |
| Deletion |
Request deletion of certain PI. |
Email [email protected] |
| Portability |
Receive a copy of your PI in a portable format. |
Email [email protected] |
| Opt‑Out of Targeted Ads / "Sale" or "Share" |
Opt out of cross‑context behavioral advertising or other data disclosures considered "sales" under state law. |
Email [email protected] |
| Limit Use of Sensitive PI |
Where applicable, request that we limit the use of Sensitive PI to necessary purposes. |
Email [email protected] |
| Withdraw Consent |
Where processing is based on consent, withdraw at any time. |
Update preferences or email |
| Appeal |
If we deny your request, you may appeal our decision. |
Follow instructions in our response |
We will not discriminate against you for exercising your rights.
If you are located in the EEA/UK, you may also lodge a complaint with your local supervisory authority.
9. International Data Transfers
We operate in the United States and may process and store information in the U.S. or other countries where our service providers operate. When we transfer Personal Information from the EEA/UK or Switzerland, we rely on appropriate safeguards, such as Standard Contractual Clauses.
10. Children's Privacy
Our Services are not targeted to, and we do not knowingly collect Personal Information from, children under 13 (or older if required by applicable law). If we learn that a child has provided us with Personal Information, we will delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the revised policy on the Services and updating the "Effective Date," and, where required, by additional notice (e.g., email or pop‑up).
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:
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