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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

  • Based on 58,088 reviews
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Availability: In Stock.
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Arrives Wednesday, May 14
Order within 3 hours and 21 minutes
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Color: Extreme Platinum


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: Extreme Platinum


Package Information: Box


Product Benefits: Hair Coloring


Brand: L’Oreal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 5.3 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 14

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Long Lasting, More Red than Violet
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
The Violet Noir color (Intense Deep Violet - V38) is definitely more red than is shown, but it's still a lovely color, like a very dark red-brown. It is also, hands down, the longest lasting red color I've tried. Months later and even though most of the color and darkness had faded, there was still a distinct redness to my hair where any other red dye would've been long gone. ... show more
Reviewed in the United States on April 14, 2025 by R. Garland

  • Bright Fuchsia Pink (even on medium dark hair)
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
I purchased "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 622 Fuchsia-cha" and used it for the first time recently. It says it is for blond or bleached hair only, but I used it on medium colored brownish red hair and as the photo shows, the color is still plenty bright and in fact looks similar to the color on the model in the package photo. I am still getting used to it, and I don't know what it will fade to, but since I wanted to try something new and bold this is working quite nicely. ... show more
Reviewed in the United States on April 14, 2025 by HD HD

  • Classy color nice dye
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
I'm surprised of the low rating on this. I've used only those dye for about 7 years. This color gets me alot of compliments. Of course no dye last long because your hair grows quickly. I am allergic to alot of chemicals. This one gives me no problems. I usually buy at Walmart but they are always sold out. Overall great product ... show more
Reviewed in the United States on April 18, 2025 by Loretta W frazier

  • My husband loves the color
Color: Very Platinum Size: 1 Count (Pack of 1)
Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you. *** very easy to use *** smells great, does not have an obxnious chemical smell *** Dyes your hair quickly *** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well. } Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand. } This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did. } I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black. PRO TIPS: 1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye. 2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off. 3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain. 4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft. 5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time. THE CONS 1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair. 2.} It will dye your white/light colored towels and will not come out. 3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair. 5.} It will dye your skin and showers/counters if you do not heed my tips. 6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well. Over all I will buy this brand and color again. ... show more
Reviewed in the United States on December 10, 2023 by Erica Lightner

  • The best hair dye!!
Color: 21 Starry Night (Bright Black) Size: 1 Count (Pack of 1)
Amazing! The color is extremely pigmented and has lasted a few weeks already. Easy application with easy instructions. There’s a lot of product and I was able to dye my partners hair and mine! Definitely a good buy overall.
Reviewed in the United States on May 7, 2025 by Olivia Olivia

  • Love this color!
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
LOVE this hair color! Dark enough that it gives a little hint of purple! Don't be alarmed if it's red while you are putting the color in, I was nervous when I first did it, but it comes out just great! Def recommend if you are looking for a dark color with a hint of purple.
Reviewed in the United States on April 15, 2025 by Stephanie

  • Not the color that's advertised!
Color: 721 Dusty Mauve Size: 1 Count (Pack of 1)
The dye definitely is NOT dusty pink. While I love the color it is, it is far from dusty pink. It is very vibrant and beautiful and was super easy to work. Fumes were horrid tho, burned the hell out of my eyes while I was doing certain parts of my hair. I'm extremely disappointed in the turnout color not being what was advertised. ... show more
Reviewed in the United States on April 9, 2025 by Corey Wallace Corey Wallace

  • Much Darker Than Shown
Color: P1 Saphire Smoke (Smokey Blue) Size: 1 Count (Pack of 1)
This color is vibrant and full of dimension. The only critique I would have it that the color is darker than it shows here. I bleached my hair to a level10. The color is a much darker blue.
Reviewed in the United States on May 5, 2025 by Wendy Asbury Wendy Asbury

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