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WELLA Color Charm

COLORCHARM Permanent Liquid Toners, Neutralize Brass, Free of Parabens, Vegan Formula

    • Based on 17,498 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jan 30
Order within 22 hours and 48 minutes
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Color: T28 Natural Blonde


Size: 1.4 Fl Oz (Pack of 1)


Color: T28 Natural Blonde


Package Information: Bottle


Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more


Brand: Color Charm


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 1.4 ounces


Item model number ‏ : ‎ 81611094


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ Mexico


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jan 30

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • T18 with 7 volume developer
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Tamara Tamara
I got the t18 toner to subtly correct some highlights that were too yellow. I did not want to lift my hair at all or affect the darker tones, so I watered down a 10 volume developer to about a 7 volume. I used a 1:2 toner/developer ratio as instructed, and left in my hair for about 20 minutes (after 10-15 minute application). I’m happy with the results - it’s VERY subtle but it toned down the yellow color of my highlights to a natural blonde, and generally left the darker shades of my hair alone. I’ll probably use a purple shampoo to maintain the color. Tip: use a fan for extra ventilation! My bathroom fan and open window wasn’t enough - I occasionally had burning eyes and nostrils while applying, and my nostrils still felt burnt the following day. ... show more
Reviewed in the United States on June 25, 2024 by Tamara Tamara
    • If you like your hair icy/ashy go with this!
Color: T19 Pearlescent Blonde Size: 1.4 Fl Oz (Pack of 1)
I’m typically a T18 girl, I like my hair platinum/grey/ashy anything but yellow or brass. This shade is less grey than t18, I love it. You do need to use a 10 vol or higher developer, otherwise you’ll end up depositing more of the undertones of the toner.
Reviewed in the United States on July 18, 2024 by Desiree
    • I’m a believer
Color: T14 Pale Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Arاa Arاa
Review Image by Arاa Arاa
I can’t afford to pay a professional the money they’re worth, so I have to do my hair at home. After hours and hours of interwebbing how to go back to blonde, I decided it was time to just bite the bullet and try. It didn’t turn out perfectly, you can see where I missed some spots, but it’s better than orange! Normally I’ll get box dye and be on my way. But my hair wouldn’t get lighter (I’ve since learned why the pros say “color doesn’t lighten color”) so I found out I had to either strip it or lighten/bleach it. The week before bleaching I did conditioning masks on my hair and scalp, used plain Greek yogurt with Manuka honey, but mostly used almond oil and aloe juice. Any time my hair was wet I used Novex collagen recharge (it’s awesome, go look it up!). Then the lightening day came. I opted for AgeBeautiful blue powder lightener since I was going for a cool blonde. I did a strand test and found my hair is unevenly porous, with the ends being low porosity for some reason. I was a warm,golden level 5 brown and I wanted to be at least a level 7 but no higher than 9 cool ashy blonde. Bleached it once with 20 vol for about 50 minutes and it did very little for the ends but a bit more closer to my roots. So I did an integrity test on a few strands in a few different places and bleached again a couple days later. It got me to my roots being a level 9+ and the mids and ends to MAYBE an 8, depending on what chart you’re looking at. Since the ends were darker than the rest, if I put toner on my whole head, my roots would have been blinding. I decided to match the level of the darkest parts and do my roots a level 7 medium cool blonde with Wella demi permanent color, and then do my mids and ends with Wella T14 since I didn’t want my hair platinum. I also wanted to account for the fact that not only would my processed hair be porous and thus come out slightly darker, but ash colors seem darker too. I colored my roots with the 7A, applied T14 to the rest, then dipped my de tangling wide tooth comb in the T14 and combed from top roots to ends to (hopefully) blend it enough to make it natural with depth. I rinsed with cool water, NO shampoo! Cool water flattens your cuticles to keep the color in and gives it shine. And shampoo just helps drain the color you just put in. Just use water and ABSOLUTELY use conditioner to help seal everything. Do a LOT of research before doing anything to your hair. I did hours of internet research, and just managed the tip of the iceberg that is what professionals know. Which is why everyone is always saying to stop and go to a pro. BUT not everyone can afford it, and not just the well-off want to feel pretty! Anywho , I wish all of you fabulous hair every day! ... show more
Reviewed in the United States on February 10, 2024 by Arاa Arاa
    • Helps tone but you need to be at the appropriate lightness
Color: T11 Lightest Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
I’m not sure why these tonors get so much hate. You just need to bleach the hair to an appropriate level before you can use it. I’m a level 9 and this tonor worked great.
Reviewed in the United States on July 17, 2024 by Skylar Levy
    • Amazing stuff!
Color: T14 Pale Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Small closet friendly! Small closet friendly!
Review Image by Small closet friendly! Small closet friendly!
I had my hair done professionally paid a lot $$! After a few times washing it started looking really orange I was so angry I didn’t want to go back and pay $150 to have it toned down so…. After a little research and several YouTube videos I decided to do it myself and very happy I did, way cheaper!! T14 with 10 developer for 10min, I may leave it on a little longer next time. My hair feels soft and shiny will definitely do it myself from now on! ... show more
Reviewed in the United States on June 30, 2024 by Small closet friendly! Small closet friendly!
    • As Described
Color: T81 Intense Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I used this to avoid an extra visit to the salon. I used as recommended and yielded the advertised color and results. Will use again!
Reviewed in the United States on July 22, 2024 by Alysse
    • I Love It
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I Use This When I Dye My Hair Blonde. It Works Perfectly. Gets All The Orange Outta My Hair After A Box Dye.
Reviewed in the United States on July 21, 2024 by Sherry
    • Not at all rose/pink.. but pretty nonetheless
Color: T05 Pale Rose Blonde Size: 1.4 Fl Oz (Pack of 1)
Review Image by Hayley Angel Hayley Angel
I am a usual T18 user, but I wanted something with warmer tones for summer. The pic on the Left is after Bleaching 30 mins (with Wella Blondor and Ion Sensitive Scalp Developer 20 Vol.) Right pic is AFTER using this T05 “Soft Rose Blonde”, 30 mins. During coloring it turned a pretty soft pink, only to all rinse out leaving behind a surprisingly ashy silver tone over the yellow of the bleach. Since I usually go for Lightest Ash Blonde, I’m still happy with the results of this toner. But I would not recommend it if you’re looking for an actual pink. ... show more
Reviewed in the United States on July 3, 2024 by Hayley Angel Hayley Angel

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