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WELLA Color Charm Hair Developers for Hair Coloring & Long Lasting Color

  • Based on 8,908 reviews
Condition: New
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As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

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This item is eligible for return within 30 days of receipt

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Availability: In Stock.
Fulfilled by Amazon

Arrives Feb 18 – Feb 28
Order within 22 hours and 31 minutes
Available payment plans shown during checkout

Style: Crème


Size: 3.6 Fl Oz (Pack of 1)


Color: 20 Volume


Product Dimensions ‏ : ‎ 1.77 x 1.77 x 4.49 inches; 4.8 Ounces


Item model number ‏ : ‎ 81585361


UPC ‏ :


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ Mexico


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Feb 18 – Feb 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Will buy again!
Style: Crème Size: 32 Fl Oz (Pack of 1) Color: 40 Volume
I wasn’t sure it’d work after using developer in dye boxes but boy did this blow me out the park. I was completely shocked my hair went bright red. It was giving Ronald McDonald when I switched to this developer. I went through 3 dyes and still have some left. Rebuying when I need more
Reviewed in the United States 🇺🇸 on January 9, 2023 by Red 💕

  • Great developer
Style: Crème Size: 3.6 Fl Oz (Pack of 1) Color: 20 Volume
I have been using this developer for months and love it because it doesn't damage my hair at all. For all those concerned about it being sealed and not all full shouldn't be worried because that's how the product comes. They don't feel it all the way so you're able to mix the color inside the bottle and since it's not full all the way it doesn't have to be sealed. ... show more
Reviewed in the United States 🇺🇸 on December 21, 2022 by Mama shark

  • Still have some left
I bought this awhile ago and have done my hair quite a few times since then and I still have a 3rd of the bottle left. It goes a long way.
Reviewed in the United States 🇺🇸 on January 3, 2023 by Brittney

  • Toned the heck out of my hair.
Style: Crème Size: 32 Fl Oz (Pack of 1) Color: 40 Volume
I bought a bleach kit that was supposed to tone with the bleach. That was a joke. I bleached my hair like 4 times& if I had thought to buy a separate toner sooner, I probably wouldn't have had to fry my hair so much. After I used this toner, my hair was a completely different& better blonde. I was just trying to lighten my hair for dying, but if blonde looked good on me, I probably would've kept it that way. ... show more
Reviewed in the United States 🇺🇸 on November 16, 2022 by Princess Jasmine

  • Great
Style: Crème Size: 3.6 Fl Oz (Pack of 1) Color: 20 Volume
Perfect amount
Reviewed in the United States 🇺🇸 on December 30, 2022 by Libby Harvey

  • Very small bottle
Very small bottle.
Reviewed in the United States 🇺🇸 on December 28, 2022 by Scout Seitz

  • Great Dye!
Style: Crème Size: 3.6 Fl Oz (Pack of 1) Color: 20 Volume
So this was my first time using this, it comes w the developer already (I bought a 20 developer bc I didn’t know it already comes w the one you need.) So this comes w the activator lotion (which is the developer) and it makes your hair have a shine to it. I have mixed hair, it’s very porous, course, dry, and curly/wavy, this definitely added the shine that my hair desperately needed. Most dyes leave it looking flat black, no shine or depth, this is the one you need if you have hair similar to mine & need a dye that will add some depth. Also, it smells great and is more on the watery side versus cream side- but it still covers very well. I have grays that come on my roots & their stubborn as heck- this actually covered them ALL. You DO need to have a bowl 🥣 & a brush to administer onto your hair, AND you need your own gloves, and cover, this stuff is watery like I said so it’s gonna get everywhere if you don’t have all your space covered. I definitely recommend, not only bc it’s so good, but also the price is good. It’s 10/10 for me & im picky - let this be ya sign, go and ahead get it, it’s worth it!! ☺️ ... show more
Reviewed in the United States 🇺🇸 on August 15, 2022 by Tiffanie Bernardi

  • Used for toner
Style: Crème Size: 3.6 Fl Oz (Pack of 1) Color: 20 Volume
Had to tone my hair used this and it worked well
Reviewed in the United States 🇺🇸 on December 8, 2022 by Blair McCay

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