Search  for anything...

Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioner Hair Mask, Virtual Violet, 1 Hair Dye Kit

  • Based on 5,646 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Nov 26
Order within 3 hours and 40 minutes
Available payment plans shown during checkout

Color: Virtual Violet


Size: 1 Count (Pack of 1)


Description

Expertly made bold permanent hair color for textured hair that pops on dark hair and provides up to 8 weeks of rich, vibrant vegan hair color while caring and protecting. Our Dark and Lovely Fade Resist collection contains a NEW Moisture Mask, naturally-derived caring conditioner, formulated with Shea butter, Sunflower oil, and Vitamin E to nourish and detangle your hair while delivering smooth, vibrant, muti-dimensional color results. For best application, prepare by putting on gloves then conduct strand test. Mix developer and color and apply mixture on to sectioned dry hair and smooth out. Wait 20 -30 minutes, rinse thoroughly and then condition with moisture mask. Hair color can cause an allergic reaction which can be severe. Do not use if you have already had a reaction to hair color or you have a sensitive, itchy or damaged scalp. Perform strand test before use.

Color: Virtual Violet


Package Information: Bottle


Product Benefits: Hair Coloring and Conditioning


Brand: SoftSheen-Carson


Hair Type: Curly, Coily


Package Dimensions ‏ : ‎ 6.42 x 3.58 x 2.32 inches; 8.15 ounces


UPC ‏ :


Manufacturer ‏ : ‎ SoftSheen-Carson


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 26

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • STUNNING COLOR
Color: Virtual Violet Size: 1 Count (Pack of 1)
I ordered the virtual Violet and I absolutely love it! It is a nice warm violet color. I have very long hair but it's not very thick, maybe about a medium thickness and there was plenty in the package to do my entire head of hair. I bought two packages anyway because the price was right also. I found this to be superior to most other hair dyes that I have used from a box. I highly recommend this product ... show more
Reviewed in the United States on August 20, 2024 by NunyaBidness

  • Great shade of color
Color: Honey Blonde 378 Size: 2 Count (Pack of 1)
I have always used this brand and color. I've had some challenges with my color transition this time around, but if and when I decide to go blonde again, I will stick with this. This blonde is vibrant. I didn't experience any reaction, and my color lasted longer than expected.
Reviewed in the United States on August 19, 2024 by cynthia farley-levi

  • The Best!!
Color: Virtual Violet Size: 1 Count (Pack of 1)
Literally the best color dye for dark or unbleached hair. It's so vibrant and has a very nice color, blends well when coloring regrowth or over a previous color that faded like pink. Very inexpensive and 1000% better than any other purple dyes for dark hair.
Reviewed in the United States on August 24, 2024 by Vesper

  • Great color
Color: Poppin Pink Size: 1 Count (Pack of 1)
Could have left it on a bit longer, but overall very happy with it I used it on my ends for an ombre effect.
Reviewed in the United States on August 23, 2024 by shoizgood

  • Hair color
Color: Poppin Pink Size: 1 Count (Pack of 1)
Love this new popping pink. Dyes well
Reviewed in the United States on September 2, 2024 by Pinkie Alves

  • Beautiful color
Color: Virtual Violet Size: 1 Count (Pack of 1)
I have curly brittle hair and this color saturated beautifully and gave me a vibrant color that lasted long.
Reviewed in the United States on August 24, 2024 by Healie

  • Do Not Waste Your Money on Virtual Violet
Color: Virtual Violet Size: 1 Count (Pack of 1)
TL;DR: Severely damaged my hair, did not color my hair as claimed. I can't speak for the other shades, but Virtual Violet is simply false advertisement. I am no stranger to dyeing my natural hair, and I've used the Loreal Hicolor shades for a couple years now. Those are also no-bleach dye for dark hair, and I have never had a problem with them. What made me decide to give Dark & Lovely a try was the color on the front of the box; it claims to take a very dark hair shade to a very bright and vibrant purple, something Loreal does not offer. This was simply untrue. My hair was the same shade as the darkest shade of the samples on the back of the box, and I hadn't dyed my shoulder-length natural hair in about two/two-and-a-half years, so almost all of my hair was virgin, save for about two inches from the bottom. Not only did the dye not even come close to the shade pictured on the front of the box (at best, under direct light, it was a slightly reddish brown) it also gave me more damage than I have ever had, including when I bleached my previously-relaxed hair back in high school. For full transparency, I left the dye on about 45min, which is longer than they said to on the box, but I had done this before with Loreal and had no issues. Again, all but perhaps two inches of my hair was virgin, and not only was there significant damage to my hair (it's thinner now and it tangles and breaks extremely easily) I also had no real color to show for it. This was about a month ago, and for some reason, each time I have washed my hair sense then, the water has been faintly red, despite there being almost no visible change to my hair. If you have dark or natural hair and are looking for a no-bleach purple dye, I would recommend the Loreal hicolor shades for dark hair only. They are more red-purple than blue-purple, but at least they do not claim to be anything they are not, and they do work, so you will at least see results that will make up for any damage you may do to your hair. ... show more
Reviewed in the United States on July 22, 2024 by Dalyn

  • If you have dark hair, do not use!
Color: Red Hot Rhythm 376 Size: 1 Count (Pack of 1)
Really disappointed in the fact that even though I used two boxes and left the dye on for an hour instead of 30 minutes, my hair did not change color at all. There is a slight hint of red when I shine a flashlight on my head, but that’s it. On the box, it claimed that darker hair would be turned red when this product was used, and that’s clearly NOT the case. Truthfully, I rated this product three stars instead of 1 because the black hair dye from this brand works on my hair, and I will be using it to fix the monstrosity that this red hair dye has caused to my hair. ... show more
Reviewed in the United States on July 17, 2024 by No

Can't find a product?

Find it on Amazon first, then paste the link below.