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Madison Reed Radiant Hair Color Kit, Darkest Cool Sangria for 100% Gray Coverage, Ammonia-Free, 4VR Volterra Amethyst, Permanent Hair Dye, Pack of 2

  • Based on 5,786 reviews
Condition: New
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Availability: Only 4 left in stock, order soon!
Fulfilled by Madison Reed Official Store

Arrives Nov 29 – Nov 30
Order within 6 hours and 2 minutes
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Size: 12.8 Fl Oz (Pack of 2)


Color: 4VR - Volterra Amethyst


Features

  • HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hairit has been shown to actually improve the condition of your hair according to an independent clinical study.
  • KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
  • LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn graysnever flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
  • INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on valueseverything we do is driven by courage, trust, joy, responsibility and love. Its hair color...with a conscience.

Color: 4VR - Volterra Amethyst


Package Information: Box


Product Benefits: Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified Always cruelty-free. See more


Brand: Madison Reed


Item Form: Cream


Package Dimensions ‏ : ‎ 8.23 x 5.28 x 5.28 inches; 1.59 Pounds


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Nov 29 – Nov 30

This item is non-returnable:

Non-returnable due to hazmat safety reasons

View our full returns policy here.

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Top Amazon Reviews


  • Great product!!!
Size: 12.8 Fl Oz (Pack of 1) Color: 9N - Nocera Blonde
I am really impressed with the product! It is boxed professionally and there is no odor. The shampoo and conditioner are very pleasant smelling, however. It seems to be effective and gentle at the same time. There was not scalp irritation. I love the extras that they provided such as the skin protection, directional bottle, gloves, and cap. I did order 8.5NNA, the only thing about the color is that it is a bit red, which I do not care for, next time I will go for the 9N. It is lighter in color, but not as red. ... show more
Reviewed in the United States on May 6, 2024 by Paul N.

  • Great quality
Size: 12.8 Fl Oz (Pack of 1) Color: 7NCR - Vesuvius Red
I absolutely recommend this product. I went from light brown with blond highlights to red hair and I found the results amazing. Where I had highlights, now they look like red highlights which is what I wanted and I love it. The instructions are pretty straightforward and easy to apply as well. You can tell the ingredients are natural e and with harsh chemicals. It did not take me that long and I have a curly and full hair. After you wash it with their shampoo and use this conditioner, your hair will smell amazing and feel amazing. It is super shinny, soft and looking healthy. The blond highlights were damaging my hair a lot. I am very satisfied. ... show more
Reviewed in the United States on April 11, 2024 by Andy Andy

  • Pierced come from a beautician because there was a beautician card inside my sealed box…
Size: 12.8 Fl Oz (Pack of 1) Color: 4NA - Messina Brown
While I do love MR products, I will actually buy them from actual Madison Reed website from now on. According to the listing and on MR’s own website, Amazon is a licensed seller when you buy from the official link which I thought I had done. My impression of that changed on opening the box and seeing a personalized business card in Spanish from a hairstylist for this product. (I still have that card by the way.) To me that means, someone else other than Madison Reed is supplying Amazon with these particular hair products, which could be dangerous if they expired. My understanding was that buying from the Amazon officially licensed dealer meant that this was guaranteed at least according to the Madison Reed website that’s what it is, but I can’t say that that is my belief since I found someone’s personal business card inside the Madison Reed packaging. That having been said the hair dye itself feels wonderful. It seem to be exactly what I get from the Madison Reed website. I could just get it quicker by going through Amazon, which was the appeal. Overall I have no complaints. I do not share the belief that this came from the authorized Amazon seller for Madison Reed because of that business card. ... show more
Reviewed in the United States on April 10, 2024 by Marie Nichols Britt

  • Hard to find color
Size: 12.8 Fl Oz (Pack of 1) Color: 8.5NNA - Lusia Dark Blonde
I really bought it because I had a hard time in other brands to find this color. I will definitely re use not just because of the color but because it really has no odor and that’s fantastic!
Reviewed in the United States on May 6, 2024 by Louise Guizelli

  • Might be great for short hair or hair not previously colored. For me? Awful.
Size: 12.8 Fl Oz (Pack of 1) Color: 7NCG - Genova Red
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake. ... show more
Reviewed in the United States on April 30, 2023 by Aisling D. Aisling D.

  • Just as advertised!
Size: 12.8 Fl Oz (Pack of 1) Color: 4NMG - Bolzano Brown
The color was like I had hoped, and it included everything I needed, including gloves. It was so easy to do myself and contained plenty of Dye and shampoo and conditioner for my long hair. It also smells very mild, as opposed to some other dyes, which is a nice bonus. I'm incredibly happy with the hair dye kit. ... show more
Reviewed in the United States on April 24, 2024 by Lenny Van Scyoc

  • Dark NOT Medium Brown
Size: 12.8 Fl Oz (Pack of 1) Color: 5.5NNA - Dosolo Brown
**update below** I am very disappointed in the resulting color. I’ve used many different brands in the past and most of the medium brown colors match my shade well. I usually use a combination of light, medium, and dark brown, but often use medium when I’m too lazy to do a layered look. I wanted to assess this dye by itself, since it’s my first time trying the brand, and used just the one shade. It most definitely came out on the same scale as the dark shades of the other brands I’ve used in the past. I’m very disappointed because this brand came highly recommended. That being said, the grey coverage seems decent and we’ll see how color fast it is or how long it lasts… unless I decide to do a color wash to get rid of my now almost black hair. I just watched a video of people getting the wrong color in their kits, so I double checked mine. Yup. The box says medium brown but the color creme is for darkest brown. ... show more
Reviewed in the United States on February 10, 2024 by SunnyDenver SunnyDenver

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