Search  for anything...

Madison Reed Radiant Hair Color Kit, Dark Chocolate Brown for 100% Gray Coverage, Ammonia-Free, 5NAC Milano Brown, Permanent Hair Dye, Pack of 1

  • Based on 4,262 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $7 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Nov 25
Order within 34 minutes
Available payment plans shown during checkout

Color: 5NAC - Milano Brown


Number of Items: 1


Features

  • HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hairit has been shown to actually improve the condition of your hair according to an independent clinical study.
  • KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
  • LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
  • INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on valueseverything we do is driven by courage, trust, joy, responsibility and love. Its hair color...with a conscience.

Package Dimensions ‏ : ‎ 7.99 x 5.28 x 2.8 inches; 12.63 Ounces


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Nov 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • So far it's a win!
Color: 4.5NNN - Barletta Brown Number of Items: 1
I tried this color out of desperation due to having mild allergy symptoms to a demi permanent color as well as a few other permanent home colors. I'm praying to the hair color gods that this brand will be my hairs saving grace!!!! I applied the formula yesterday using 2 boxes as I have long hair. One problem I generally have I scalp itching and irritation during and after processing. The irritation was much less in comparison to other products I've used. I might add that I had washed my hair earlier in the day to remove product so my scalp was already drier and has been flaky for a few weeks. If I hadn't had that issue there likely could've been no irritation at all. The flow of the color is slower than other products asking it easier to control and less messy overall. I loved that it came with barrier cream, not one but 2 pairs of quality gloves, a processing cap AND color remover wipe!!! Bless this company for being so thoughtful these things make the process so much better!!! I will say the remover wipe works on skin and counters but left my neck red after. Also note that I have VERY sensitive skin and the irritation was gone by morning. The color felt dry in hair and not at all conditioning. Rinsing and washing went fine. The shampoo and conditioner provided also worked well and felt great. My hair did feel very dry afterwards but ....let's be honest it is long and has been processed several times with box color so I'll accept that. Also this is permanent color not a demi permanent gloss so there's that aspect. It's been less that 24 hours so my scalp is still slightly angry but I'm happy to report that my post coloring hair loss wasn't too bad. I'll see how things go in the weeks following but I'm really hoping that this is the brand for me because everything about the products provided as well as the excellent gray coverage and beautiful color I got are a win for me! ... show more
Reviewed in the United States on July 17, 2023 by Courtney Marie

  • It's fine.
Color: 5.5NNN - Modena Brown Number of Items: 1
Madison Reed is well packaged. I like the fact that it comes with quality gloves. The scent is pretty masculine in my opinion, but I suppose it's neutral enough. The color itself is nice, but it fades to gray within weeks. I've tried several shades of dark-ish brown and they all come out pretty nice. I just wish it lasted a little longer. ... show more
Reviewed in the United States on September 14, 2023 by Angelika

  • It does exactly what it say it will do.
Color: 5NRM - Trieste Red Number of Items: 1
I have been using Madison Reed hair dye for the past year or so. They have great products. They cover grey well and the application is simple and easy. The dye lasts quite a long time but I will admit there is some fading with time but that is normal for hair dye to do. This time I purchased the shade deep mahogany red and it is gorgeous and so perfect for Fall/winter. I highly recommend this due to anyone who wants a high quality dye at home. ... show more
Reviewed in the United States on September 20, 2023 by Mary

  • Madison Reed
I have been a subscriber to Madison Reed for years. I canceled my membership simply because I decided to go back to my natural color. After canceling I decided I wanted one more month. That is why I ordered through Amazon. It is a very good product. I have nothing against it.
Reviewed in the United States on September 17, 2023 by Donna G Syme

  • Gentle hair color
Color: 7RC - Carrara Crimson Number of Items: 1
Liked the little extras in the package, i.e.. the two sets of gloves and the cream you apply to hairline to prevent bleeding product onto face. Then also the cream to take off the hairline color
Reviewed in the United States on September 25, 2023 by Ginger Spice

  • Didn’t cover all my grays
Color: 6.5NNA - Sondrio Brown Number of Items: 1
It was a tad darker than I thought it’d be, so next time I will go a shade lighter. I got this to cover all my gray hair, primarily in the front on my sides. My hair was completely covered for the entire time it recommended. I used all the product, but there were still spots in the sides and underneath that didn’t take the dye at all. I was bummed as I did it right before going to a concert, and I didn’t want my gray hair as an accessory, but it blended in well with the rest of the silver, I suppose. I appreciated the wipe to clean my skin. I could have used an extra one. Maybe that would have helped me be able to get into those areas more closely. I would buy it again, though. It lasts a good while. I did this end of April, and I think I am still covered about the same as I was then. Maybe a tad lighter. And it’s early July. I also wish it came with a root touch up kit, as that maybe could have fixed my issues and extended the life of the product. Hope this helps. ... show more
Reviewed in the United States on July 7, 2023 by J.B. McGee J.B. McGee

  • AMAZING EXPERIENCE!
Color: 5NA - Torino Brown Number of Items: 1
Okay, so i don't write many reviews but I have to tell ya'll that if you color your hair, use this product! It's the best hair color and packaging ever. I'm 65. I've been coloring my hair for a long time. This product is adorable and fun to use. The product not only completely covers all your grays first try but it's packaging is fun and considerate! It's all neatly packed into a sweet little box. You get your color, 2 pairs of black gloves, a black hair cap, pre-stain lotion for those places on your skin that stain, a wipe and shampoo & conditioner to use at the finish. I'm not going to the salon anymore. Why would i? $30, beautiful coverage, thicker, healthier hair and it's fun!? It's up to you but i think we're all worth this kind of pamering. Thank you Madison Reed. I almost can't wait until next time! ... show more
Reviewed in the United States on August 28, 2023 by Pachoulii

  • Best Hair Color Product - Ever!
Color: 4.5NNN - Barletta Brown Number of Items: 1
This is the third time I’ve used this product. The best news is that it is available through Amazon, directly from the originating company so you know the contents of the box or color ingredients have not been tampered with. My order always arrives before the deadline date. The color is amazing, my hair feels so healthy after using the shampoo/conditioner, and it covers all the grays as promised. My hair grows fast, so the grays start to reappear after the 4th week. The application process is easy to use; I prefer to use a bowl and a brush, but you can use the bottle provided in the box. There is NO ammonia scent! Absolutely fabulous! ... show more
Reviewed in the United States on September 1, 2023 by 00LoLa

Can't find a product?

Find it on Amazon first, then paste the link below.