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L’Oréal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Blonde 7.5A, 1 Hair Dye Kit (Pack of 2)

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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Feb 13
Order within 5 hours and 25 minutes
Available payment plans shown during checkout

Color: 7.5A Medium Ash Blonde


Size: 2 Count (Pack of 1)


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Color: 7.5A Medium Ash Blonde


Package Information: Box


Product Benefits: Hair Coloring, Conditioning


Brand: L’Oréal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 2.26 x 7 x 6.25 inches; 1.12 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Feb 13

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great value, great product
Color: 4R Dark Auburn Size: 2 Count (Pack of 1)
I haven't colored my own hair in a long time, but the trips to the beauty salon were getting quite expensive so I thought I would try this product out. I have always loved L'Oreal and they did not disappoint! I love the new gel formula, especially because I am not the most talented when it comes to beauty products. They also are very generous with the product. I have very long thick curly hair, and used two boxes, but I almost didn't need to. Very impressed with the ease of use, and the results made me quite happy. ... show more
Reviewed in the United States on January 21, 2025 by P. Reichwald

  • Wouldn't Use Any Other Hair Color
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 1)
I cannot say enough good things about L'Oreal Paris Superior Preference in 6.5G! After trying other hair color brands that were complete disasters—leaving my hair uneven, dull, or damaged—I was hesitant to try another. But this product exceeded all my expectations! The application process was simple and mess-free, and the color came out absolutely beautiful. The 6.5G shade is rich, vibrant, and has a natural-looking golden hue that gave my hair a gorgeous shine. Even weeks later, the color hasn’t faded, and my hair still looks and feels healthy. What I love most is how gentle this formula is on my hair—it didn’t dry it out or leave it feeling brittle like other products have. Plus, the conditioner included in the kit is amazing and leaves my hair soft and silky. If you’ve struggled with other hair dyes, give this one a try. It’s a game-changer and my go-to from now on! ... show more
Reviewed in the United States on December 20, 2024 by Gena Smith Gena Smith

  • Amazing
Color: U163 Hi-Lift Golden Brown Size: 2 Count (Pack of 1)
After years of searching for a color than can lift just a bit, I have found the PERFECT color! It's as close to my hair color as I've ever seen! I naturally have the caramel colors throughout my hair. Hard to mimic, but this gets the job done! Never switching colors again, I hope they never stop making this! Saving me hundreds every month! ... show more
Reviewed in the United States on January 14, 2025 by BK

  • Ok hair color
Color: 9.5A Lightest Ash Blonde Size: 1 Count (Pack of 1)
Not a fan of this one. Didn’t seem to last as long as other variations of L’Oréal hair color.
Reviewed in the United States on January 22, 2025 by KC

  • My favorite box dye
Color: 7LA Lightest Auburn Size: 1 Count (Pack of 1)
I can get this dye on and people think I’m a natural red head! XD get 2 boxes if you have hair longer than shoulder length. You’ll thank me later for the coverage
Reviewed in the United States on January 27, 2025 by Joanna Martin

  • Great winter color
Color: 5.5AM Medium Copper Brown Size: 1 Count (Pack of 1)
I usually go a little darker in the fall and winter and this color is beautiful! A medium to slightly dark auburn color, more on the brown side. Lasts.
Reviewed in the United States on January 17, 2025 by nanc57

  • Good
Color: 9G Light Golden Blonde Size: 1 Count (Pack of 1)
Go a shade darker if you're dealing with white hair
Reviewed in the United States on January 21, 2025 by kimtaliercio

  • Don’t like new formula
Color: 8.5A Champagne Blonde Size: 1 Count (Pack of 1)
Thin and drippy also burns skin. The Triple Excellence formula with the added shampoo is much better and I will switch back to that one.
Reviewed in the United States on January 20, 2025 by Brittany

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