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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit

    • Based on 61,725 reviews
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Color: 521 Cool Amethyst


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-faceted shimmering color with 3x highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Color: 521 Cool Amethyst


Package Information: Tube


Product Benefits: Nourishing


Brand: L'Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 8.78 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Country of Origin ‏ : ‎ Mexico


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Apr 21

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • Bright Fuchsia Pink (even on medium dark hair)
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
Review Image by HD HD
I purchased "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 622 Fuchsia-cha" and used it for the first time recently. It says it is for blond or bleached hair only, but I used it on medium colored brownish red hair and as the photo shows, the color is still plenty bright and in fact looks similar to the color on the model in the package photo. I am still getting used to it, and I don't know what it will fade to, but since I wanted to try something new and bold this is working quite nicely. ... show more
Reviewed in the United States on April 14, 2025 by HD HD
    • Long Lasting, More Red than Violet
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
The Violet Noir color (Intense Deep Violet - V38) is definitely more red than is shown, but it's still a lovely color, like a very dark red-brown. It is also, hands down, the longest lasting red color I've tried. Months later and even though most of the color and darkness had faded, there was still a distinct redness to my hair where any other red dye would've been long gone. ... show more
Reviewed in the United States on April 14, 2025 by R. Garland
    • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
    • Generally like
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
Review Image by Christina Hargis Christina Hargis
I generally like the pink colour. The colour varies depending on how blonde your hair is and what tone it is. I’ve had my hair light pink for over a year now but was tired of non permanent dye so though I’d try this. Overall it’s okay, but with the old left over pink in my hair caused the colour to be much darker the the picture, more of a dark rose gold colour. I’m sure after a few washes it will be lighter. As a huge plus it did lighten and dye my dark brown roots. ... show more
Reviewed in the United States on March 27, 2025 by Christina Hargis Christina Hargis
    • My Number One Go To!
Color: C74 Copper Crave (Intense Copper) Size: 1 Count (Pack of 1)
I Always Go Orange! 👩🏻🦰 Good Quality Box Hair Dye! It Has Oils & A Good Amount Of Conditioner In The Box, I Recommend For anyone who’s Hair Is Not As Healthy Like Mine. Other Box Dyes Strip my poor Hair leaving my hair feeling like hay and on the brink of death… other boxes dyes leave Me Without Treatments that My Poor Head Of Hair Truly Needs. ... show more
Reviewed in the United States on April 8, 2025 by Dreama Rain
    • Rinsed it out early and came out perfect
Color: 42 Burgundy Blush Size: 1 Count (Pack of 1)
Very happy with it, after rinsing it out a few minutes earlier than instructed to avoid it being too bright. It was easy for my shortish hair to do myself without staining anything. I don't agree you should wait until after you finish applying to start the clock either, maybe the biggest risk is leaving it on too long so stay on the safe side and rinse 5-10 minutes early. ... show more
Reviewed in the United States on April 4, 2025 by Jessi Johnson
    • Not the color that's advertised!
Color: 721 Dusty Mauve Size: 1 Count (Pack of 1)
Review Image by Corey Wallace Corey Wallace
The dye definitely is NOT dusty pink. While I love the color it is, it is far from dusty pink. It is very vibrant and beautiful and was super easy to work. Fumes were horrid tho, burned the hell out of my eyes while I was doing certain parts of my hair. I'm extremely disappointed in the turnout color not being what was advertised. ... show more
Reviewed in the United States on April 9, 2025 by Corey Wallace Corey Wallace

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