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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

  • Based on 1,573 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Sep 22
Order within 12 hours and 40 minutes
Available payment plans shown during checkout

Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Size: 1 Count


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Package Information: Packet


Product Benefits: Hair Coloring


Brand: L’Oréal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.6 x 3.5 x 2.7 inches; 5.29 ounces


Item model number ‏ : ‎ CTX


Batteries ‏ : ‎ 55 12V batteries required.


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Sep 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Affirm Financing
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  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • I wanted my hair lighter.
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
This worked perfectly over my "black" colored hair that I really didn't like when my beautician did it for me. So, I am slowly lightening my hair and I started with this color and I have used this brand before. It did lighten it enough for me to wait a month and go even lighter in due time. My hair turned out soft and it did not smell bad at all when processing at home. Man, I saved myself so so so much money buying this and slowly lightening my hair myself than at the beauty shop. Easy to use. I love this brand...no problem with the box of color upon arrival either. Quick shipping! ... show more
Reviewed in the United States on August 31, 2024 by Patty

  • finally found what I was looking for!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
Having a dark hair is a nightmare sometimes when you are trying to color your hair without bleaching it to death to try and lighten it or spend hundreds of dollars in the process. So finally I found a color that not only lightens my hair to a fair degree but also the oil they provide in the pack helps with keeping the hair soft and shiny even after coloring it with this hi color. Will buy again for sure ... show more
Reviewed in the United States on September 1, 2024 by Mizbling06

  • Hair color
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
Love the brand and the color
Reviewed in the United States on June 21, 2024 by Elva Campos

  • Amazing!!!!!!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
I used to color my own hair but it was just too dark. I had it gradually lightened professionally for the past year and half. I reluctantly bought the color Downtown Brown to color my own hair because it’s just so expensive to have it done. I’m not sure I can express how amazing my hair looks. I’m sincerely shocked. I was so scared any color I bought would darken my hair even though I bought a light ash brown (probably from me doing wrong in the past). My hair looks amazing. I honestly think it looks better. I still have highlights. It’s not all one color. I just saved my self $80 a month. ... show more
Reviewed in the United States on July 27, 2024 by Stephanie WV

  • Uptown Brass, Not Downtown Brown!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
This hair color made my hair super brassy which was exactly the opposite of what I was looking for in hair color. I am not sure if it is the chemistry of my hair or what, but I thought that this cool lift was suppose to not make hair brassy in color? Also, the hair color attaches so much more dramatically to the roots of the hair than other dyes I have used in the past. Anyway, I am not a fan of this particular color and will be looking for some other product that does not make my roots so brassy. ... show more
Reviewed in the United States on September 4, 2024 by Bethany J.

  • Great highlight
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
Multi shimmer for medium brow hair .
Reviewed in the United States on September 9, 2024 by Renee

  • Doesn’t work as intended
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
I should’ve known better. As a professional cosmetologist I have never used boxed dye, but my daughter wanted her hair done so I just added this to my Amazon cart. According to the photos it should lift 4/5 levels but maybe it lifted 1.5. The hydrogen peroxide (developer) was probably old, but frankly I’m glad it didn’t lift her hair much. Now she just looks “sun kissed” instead of having a dramatic look. ... show more
Reviewed in the United States on August 29, 2024 by Kirianah Nelson

  • Love this color!!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count
Easy application. Good price. This color is extremely hard to find in stores. Fast shipping
Reviewed in the United States on August 20, 2024 by Susanne Cuomo-Smith

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