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COLOR WOW

Color Wow Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

    • Based on 14,334 reviews
Condition: New
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$34.50 Why this price?

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As low as $8 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Dec 12 – Dec 21
Order within 6 hours and 43 minutes
Available payment plans shown during checkout

Color: Medium Brown


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.16 Ounces


Item model number ‏ : ‎ CW543


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Dec 12 – Dec 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • This actually works!
Color: Light Brown
I was hesitant as the reviews are mixed and I was afraid of getting the wrong color for my hair. I mostly have some grey roots and grey around my hairline. Covers like a charm. The color I chose was great. Looks natural on my hair. I even tried it on my husband's grey mustache the other day. It may have been a little dark for him but it definitely covered. I kept glancing over wondering who's this guy on my couch? Seems to last all day if you follow directions. ... show more
Reviewed in the United States 🇺🇸 on November 22, 2022 by Julia
    • Beats the drugstore spray on coverup!
Color: Light Brown
It's not hard to use. Works better than the sprays. More natural looking and less itchy.
Reviewed in the United States 🇺🇸 on October 15, 2022 by Jacqueline A. Church
    • Saves me between colorings!
Color: Dark Brown
Review Image by Atlanta Nole
Review Image by Atlanta Nole
Maybe this works better for some colors than others, but for my dark brown hair with lots of gray this is a LIFESAVER between colorings. I really prefer it to the sprays I’ve tried, especially for areas right around the face where you need to be precise. A pallet lasts me for many months. I find the small side of the brush is more effective than the large. I apply just where needed based on my hairstyle that day. It stays on until I wash my hair (only 1-2x per week). The only annoying part is that it will come off under my nails if I scratch an itch or something like that. The photos were taken about one minute apart here, it’s very easy to apply and maybe not 100% match to my color but makes a huge, huge difference especially from a few feet away. I’m 5 days away from my color refresh here, and this gets me through. ... show more
Reviewed in the United States 🇺🇸 on November 7, 2022 by Atlanta Nole
    • Not sticky or tacky to the touce
Color: Medium Brown
I love this product. It's super easy to use and covers up my gray pretty well. Better than any other product I've used before. Looks natural and doesn't leave a film or come off in the water.
Reviewed in the United States 🇺🇸 on September 5, 2022 by amy wynne
    • Works in a pinch
Color: Platinum
Review Image by Jocelyn
Review Image by Jocelyn
I had to cancel my root touch up appointment, this is helping me get through. Spray some hairspray on your hair first and it works a lot better. I use the platinum color, it's not a perfect match but helps a lot. Will buy again.
Reviewed in the United States 🇺🇸 on August 20, 2022 by Jocelyn
    • It works ok … but essentially an eyeshadow?
Color: Platinum
Review Image by Rae
Review Image by Rae
For my blonde girls- if you are debating going for the blonde color or the platinum. You’ll want the platinum. It’s more gold/yellow than white/platinum. Which works great for me. Especially where this is a powder you’ll want a brighter color or it may not even show up. Especially if your roots are darker like mine. I like that the product does work. However is that small of a color/product worth THAT much? I guess that’s up to you.. ... show more
Reviewed in the United States 🇺🇸 on July 24, 2022 by Rae
    • Love it
Color: Dark Brown
My two daughters told me about this product, but they use it for their eyebrows with the small end of the brush. I bought it and I love it.
Reviewed in the United States 🇺🇸 on December 3, 2022 by DOROTHY MASKER
    • It works!
Color: Light Brown
Expensive, but a little goes a long way. I have a scar from childhood brain surgery and it’s bothered me all my life. I got 3 colors, was thinking of sending on or two back, but I like the fact I can mix and match the colors. So I will be keeping all three! I got it because I have a thinning/receding hairline on the sides of my widow’s peak, at the age of 53 and didn’t even think about my scar, but covers my scar, too! Haven’t slept with it in, we shall see (got it from watching Trinny Woodall of all things!) ... show more
Reviewed in the United States 🇺🇸 on October 16, 2022 by RMBednar

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