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ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)

  • Based on 77,742 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Nov 27
Order within 12 hours and 54 minutes
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Color: PURPLE AF


Size: 4 Fl Oz (Pack of 1)


Features

  • We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
  • #AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

Color: PURPLE AF


Package Information: Bottle


Product Benefits: Vivid and vibrant hair color


Brand: ARCTIC FOX


Item Form: Cream


Package Dimensions ‏ : ‎ 5.28 x 1.61 x 1.5 inches; 4.97 ounces


Item model number ‏ : ‎ 424


UPC ‏ :


Manufacturer ‏ : ‎ BOINCA, INC.


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Nov 27

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • compliments so often!
Color: VIOLET DREAM Size: 8 Fl Oz (Pack of 1)
I’m 56 years old with 100% silver hair on the top and sides, along with some gray in the back. I started using Arctic Fox instead of permanent dye about 15 months ago, and it actually covers my gray, too. I usually leave it on for 3-4 hours, but I’m going to experiment to see if I can get good coverage in less time. My thought has always been that if I’m going to spend the time and product to cover my roots, I want it to look great and last. I only wash my hair once a week and so because of that, I guess the color lasts on me longer than it might others. It really lasts well on the parts that aren't root grow in - like on those parts, I only recolor my whole head maybe once every 3-4 months and it never fades to be gray or anything like that - it just fades to what it would look like if I only used Ritual not mixed with anything else - if you're not familiar with that Arctic Fox color - it's like a brownish burgundy. As for the roots, I do have to color every few weeks but can go a month if I use colored hair powders like Splat Hair Chalk. If you have gray, you know the hairline though can look bad pretty quickly and so I do have to color that part more often or use colored hair mascara if I don't want to recolor ever week. It’s fun how many compliments I receive from young women in stores. They often tell me they love my hair color, ask if I’m a hairdresser, or want to know how I got my color to look like this! A few have even said, “I’m going to tell my friend how you did that!” With gray hair, I find it’s important to add some brown to create a richer look. I mix in any of the temporary browns available since I don’t think Arctic Fox has a brown that I know of. If you just apply fashion colors over gray without a brown base, I don’t think it looks as rich or flattering. I mix brown with Arctic Fox Ritual, Violet Dream, Purple AF, and Ritual to achieve a beautiful burgundy-ish plum. I’ve also received compliments for a bright red mix that doesn’t need brown: 2 parts Sunset Orange, and 1 part each of Wrath, Poison, and Ritual. This combination creates a stunning red, similar to Pulp Riot Pyro, but at half the cost. If you don’t have gray hair yet and have dark hair, I recommend lightening it to at least a copper shade; otherwise, you might not get the vibrant results you’re looking for. ... show more
Reviewed in the United States on September 29, 2024 by Shanda

  • Used color Posion, turned out nice
Color: POISON Size: 4 Fl Oz (Pack of 1)
This was my first time using this brand. It does stain the skin some but compared to regular box dye (from dollar general) it’s not bad. Other reviews are correct with the smell being present with no chemical smell or harsh overwhelming smells. I used 2 full 4oz bottles on my hair. I attached pictures of my before and after for reference. I seen a lot of people on Reddit talking about leaving the dye on longer and possibly over night, I ended up getting a headache and washed it off at the normal 30 minute mark and I think the results are still great. The white tub did not dye thankfully, it wiped out no problems and no scrubbing. I used cool water to rinse my hair out and I was expecting much more dye to come out. I’m writing this the day after dyeing it so I’m not sure yet about how long it will hold up or how much washes out when it is time to wash it. So far this has been a really good experience with this brand. I can’t wait to try other colors. I hope this helps someone, I tried to incorporate what I wanted to know when looking at reviews for this brand/color. ... show more
Reviewed in the United States on October 26, 2024 by Amanda Amanda

  • Don't think, just try it!
Color: RITUAL Size: 4 Fl Oz (Pack of 1)
I used this dye to color my hair with semi-permanent dye for the first time ever, and I was blown away by how awesome it came out. I have dark brown hair with grays around my face...the color showed up as brilliant highlights over my grays. I have never gotten so many compliments in my life! I recommend getting a kit with a color application brush and some clips to keep hair out of your face as you go. Some tips for first-timers: The dye will wash out a little with each shampoo, so be prepared for a little clean up. The dye washed right out of my towels even after sitting in the laundry for a week. The dye came right out of my shower grout with a little Tilex with bleach, no problem. I have thick, mid-back length hair and the small bottle was enough to cover it all. I only left it for 30 minutes under a shower cap, and blow-dried over the cap for 15 of those 20 minutes. Seriously, just try it. ... show more
Reviewed in the United States on October 27, 2024 by Kathryn Carson

  • A very dynamic hair color 🤔❤️
Color: PURPLE AF Size: 1 Count (Pack of 1)
NOTE: This dye does not require developer and does not come with gloves. So this was my first time trying artic fox. I've dyed my hair for about 10 years now so this might be a little more detailed review based off what I look for in hair dye. For reference, I previously had an extremely faded and sun bleached black cherry(dark burgundy) on my hair. This Arctic Fox color looks like a bluish grape purple with some red tones in it as well. That, combined with the undertones I had previously, made my hair come out to a very deep plum color that looks different depending on the light. In some light it looks black, in others deep violet plum, and in others a fiery redish plum. Also, in the sunlight you can see the hints of blue tones which is really frickin cool. The only bad thing is that this dye is VERY STAINING. You will screw up your shower if you do not clean it up immediately after washing. DO NOT GET IT ON ANYTHING. USE GLOVES. You may want to keep gloves on when washing it out too because of this. However, if you don't have any more gloves just use dawn dish soap and a scrubber, or an exfoliant, on your hands to get it off. For those unfamiliar with hair dye please note; you will NOT achieve a true purple color unless your hair is bleached very, very blonde or you have very light virgin hair. Otherwise it would just make your hair look black unless you're in good lighting. Also, also, I have shoulder length curly hair and worked on four sections. I used only half of the bottle. If you have long hair you will need the whole bottle (probably 1.5-2 bottles if it's super long for the best results.) Always get more than you need. Thanks for coming to my Ted talk. Hope this was helpful 😁 ... show more
Reviewed in the United States on August 28, 2024 by Angel Escalera Angel Escalera

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