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WELLA Color Charm

Wella ColorCharm Hair Developers for Hair Coloring

    • Based on 4,003 reviews
Condition: New
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$7.95 Why this price?

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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jan 30
Order within 22 hours and 29 minutes
Available payment plans shown during checkout

Color: Clear Liquid Developer, 20 Vol, 32 fl oz


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.54 x 3.54 x 10.35 inches; 2.27 Pounds


Item model number ‏ : ‎ 80167


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ USA


Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. International Shipping This item is not eligible for international shipping. Learn More


Best Sellers Rank: #1,079 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Hair Color Developers


#1 in Hair Color Developers:


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jan 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Amazing and Possibly Damaging
Color: Wella Color Charm 40 Volume Creme Developer
Be careful how you use this please. DO NOT leave it on your hair for over 25 minutes no matter what ANYONE TELLS YOU unless you're in a salon or a professional.. And I don't mean professional as in you've bleached your hair before, I mean really, you know what the ingridients do an dhow it effects your hair. If you've Henna'd your hair, be CAREFUL. If there's dye in your hair, BE CAREFUL. If you leave this on dry, damaged, processed hair, IT WILL FRY IT OFF. IT'S STRONG. My hair is undyed and "virgin" and I used this with Wella lightener powder and left it on for less than 20 minutes, my ends still fried. But geez my hair is almost snow white. Be good to your hair, ask for help and coconut oil/olive oil/argan oil your hair before and after treatment. So the day before, and after you rinse and the following 2-3 days. ... show more
Reviewed in the United States on February 13, 2019 by Roma
    • Creme and clear developers-they are NOT the same
Color: Clear Liquid Developer, 20 Vol, 32 fl oz
Do not purchase this expecting the same results as Wella's 20 vol CREME developer. They are not the same. I have been using the creme developer with good results and very little (visible) damage to my hair. When I purchased this, I misread it the "clear" as "creme ", totally my fault. In one use, at the same application and time as I've always used the creme developer, I had so much breakage. My hair needs a serious deep conditioning and protein treatment. I'm lucky I didn't have to cut more than I did to save it. Stick with the creme! It is way less harsh. ... show more
Reviewed in the United States on July 3, 2019 by Jennifer Coleman
    • Works great
Color: Creme Developer, 20 Vol, 32 oz
Amending my prior review - I believed that this product was tampered with as there was no security seal and it seemed a little bit low. However, I visited a local beauty supply store to try to determine whether this was normal for this developer and apparently it is. I subsequently used this developer and had no problems whatsoever. It works well. ... show more
Reviewed in the United States on September 16, 2020 by Laura C.
    • Works fine.
Color: Creme Developer, 20 Vol, 32 oz
I’ve seen a lot of reviews about the bottles not being sealed. I was wondering about this, but learned that the manufacturer doesn’t seal these bottles because the ingredients cause pressure. I also bought this product from Sally Beauty Supply and it didn’t come sealed. I’ve used this 20 developer twice and it appear to work fine. ... show more
Reviewed in the United States on December 6, 2020 by Mandy Delahoz
    • Warning: Buy with Caution
Color: Creme Developer, 20 Vol, 32 oz
Disclaimed: I have used WELLA Developer for 5 years now. I have used this level of toner (20) for 5 years. The bottle arrived damaged, large dent in the side. Product didn't seem full and watered down. Poured some out to check and it was so watered down it was nearly see through. This developer should be creamy and white. Can't confirm if it was tampered with but I got my refund and threw it out. ... show more
Reviewed in the United States on December 5, 2020 by Hero
    • who packaged this?
Color: Creme Developer, 20 Vol, 32 oz
the packaging on the outside looked great but the bottle was squeezed and misshaped so bad that I have no idea how the liquid stayed in.
Reviewed in the United States on May 27, 2020 by WS
    • Great product! Excellent value! **MUST READ**
Color: Creme Developer, 20 Vol, 32 oz
I feel bad for this supplier! All the bad reviews -This product has nothing wrong with it! The reason the bottle doesn’t have a safety seal, not filled, dented and wrapped in plastic is due to pressure; it’s combustible! If you fill it to the brim and seal it, it will explode from pressure; especially if shaken! As for the consistency, it will thicken when activated. Don’t expect it to be the consistency of box dye developer... which also btw is usually unsealed and half filled and thickens once activated. Please know what you’re doing by learning the economics and science before ‘messing’ with your hair. ... show more
Reviewed in the United States on February 23, 2021 by Meghan F
    • Great product!
This is a quality product, wella has excellent instructions and customer support if needed. This product was gentle on my wife's delicate skin. I am a total noob but with some reading and getting the right tools for the job (can't tell I'm a guy) I was able to bleach my wife's hair from a natural redhead to a platinum blonde, tone it silver and give her the lavender highlights she wanted. She loves it and get complements all of the time. ... show more
Reviewed in the United States on December 11, 2016 by Jeremy P.

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