Search  for anything...
L'OREAL TECHNIQUE

Loreal Excellence Hicolor Hilights Magenta 1.2 Ounce (Pack of 3)

    • Based on 4,850 reviews
Condition: New
Checking for product changes

Notify me when this product is back in stock

$17.55 Why this price?

Buy Now, Pay Later

As low as $4 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Unavailable
Fulfilled by Amazon
Available payment plans shown during checkout

Color: Magenta


Size: 1.2 Ounce (Pack of 3)


Features

  • 3 Pieces - 1.2 Ounce (35ml)
  • Brand New!
  • Packaging May Vary!

Description

Brand New! Factory Direct! Packaging May Vary!

Color: Magenta


Package Information: Tube


Product Benefits: Lifts dark hair in one step, conditions, and provides intense, long-lasting color with breakthrough technology See more


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Package Dimensions ‏ : ‎ 7.72 x 4.92 x 2.17 inches; 4.94 ounces


Item model number ‏ : ‎ 41051012


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great color payout on dark hair!
Color: Copper Size: 1.2 Ounce (Pack of 1)
Review Image by Sly Ruiz Sly Ruiz
I dye my hair black, so whenever I do a fun color my roots grow out fairly quickly. I hate having to rebleach them and tend to just let them grow out or go back to black. I tried this copper out as it said it was for dark hair.. and um.. what dark roots?!?!? My natural near black hair went full copper. I also love that it's just the color in the tube, so I can mix just a little up with some developer and not waste the whole thing in one go. I used half the tune and it was too much! So now I know I only need maybe a quarter of a tube to redo the whole front price of my hair. I still have half a tube left. Will defintiely purchase again. ... show more
Reviewed in the United States on October 14, 2024 by Sly Ruiz Sly Ruiz
    • Really great!
Color: Magenta Size: 1.2 Ounce (Pack of 3)
Review Image by Harmony Harmony
Review Image by Harmony Harmony
It works super well. It became really bright red, I was kinda shocked at first and didn't expect it to work that well! At the middle part of my hair its a bit darker because it had been dyed black before ages ago, so probably use a color remover if you've dyed it black before, even though the black is not visible anymore. I used 20 vol. developer of a random brand, and it worked fine! ... show more
Reviewed in the United States on November 4, 2024 by Harmony Harmony
    • WHAT YOU NEED TO KNOW!
Color: Magenta Size: 1.2 Ounce (Pack of 3)
Review Image by Caitlin Bechtel Caitlin Bechtel
Review Image by Caitlin Bechtel Caitlin Bechtel
I studied the reviews and a lot of people never said what color their hair was originally or if they had grey or how often they do their roots- SO… I was sick of the nightmare- I have super straight hair and it is originally dark brown/almost black (if I dye it black people think it’s natural!) and I’ve been getting grays since I was a teenager. My hair also grows FAST, and I need to cut my bangs once a week! So one day I was feeling depressed about my hair bc I had gone to a salon just a minute before & now it was mega pink but already my usual black & white roots were coming in! In desperation I Googled Fashion Color for graying hair/ Dark hair and the first thing that popped up was THIS BRANS of reds! I like the UNNATURAL red colors (for now) but was told no permanent “fashion colors” exist by the PROS! (Oh but they DO!! Here’s one right here!) I used Magenta once that time I ordered it and now, once a week I do the roots; I read specifically that to cover grays/fade a bunch of very dark hair that you’d use 30 developer (20 if your hair iw fragile & use Age Beautiful or a brand called Silk!) and the permanent dye mix in your most obvious roots only (at the part, the sides, beneath bangs) and leave on 35 minutes. You can actually, w this color- I know they say you can’, but you can! You can open it up and use only half the color w half the recommended amt of developer (1.2 oz!) & then put the lid back on and put it in an air tight container! The next time you go to use it, it’s FINE! Shampoo your hair w Clenditioner (I got it that here too- it comes in a big variety of colors, smells amazing & gives your already amazing, head exploding color an extra POP! Everyone will ask you HOW you got your color! So I’m telling you- if you have very dark hair w some or even a LOT of grey in it (bc grey is tougher to color than black, as some people know!) THIS IS HOW! And you may not have to do it every week! I do bc I’m a freak, my hair is super straight and grows 100 miles an hour but if your hair grows more slowly- you don’t need to dye your whole head! And if you ever wondered how famous people NEVER have their roots showing? Ever? Now you know (except they don’t get their own hands or bathrooms dirty and have a team of experts following them around- I imagine!)! I will try to include a pic of my current hair but this is my first review where I’ve done that & I should have one to show you! This dye is the bees knees, people! ... show more
Reviewed in the United States on May 5, 2024 by Caitlin Bechtel Caitlin Bechtel
    • Nice color
Color: H9 Red Hot Size: 1.74 Ounce (Pack of 2)
This really works well. You just need developer. I bought red hot and it has a tiny tube of a color intensifier in the box which I used. It's a really pretty color! I noticed the color even more after the second wash.
Reviewed in the United States on November 10, 2024 by R.H
    • Best black to magenta method no bleach
Color: Magenta Size: 1.2 Ounce (Pack of 3)
Best dye to use to turn black hair to red magenta without using bleach.
Reviewed in the United States on November 11, 2024 by Taniyah johnson
    • Black to deep burgundy
Color: H12 Deep Auburn Red Size: 1.74 Ounce (Pack of 2)
Review Image by kd kd
Review Image by kd kd
Review Image by kd kd
I decided to try this as an alternative to my usual bleach + Adore dye routine. Used it on totally fresh, natural black 4c roots as well as on my pre-lightened ends. Used 30 volume developer for about 30-40 minutes in two separate sessions. It lifted my hair a few shades and deposited a very deep, cool-toned burgundy red. Two tubes were more than enough for me, but I have fine hair. I prefer my hair a bit brighter and warmer-toned so I wasn't happy with the lift or color (probably should've gone with Copper). In normal, indoor lighting it didn't look very impressive, but it was definitely more noticeable in the sun. If you have black natural hair and are looking for a subtle change, this could be a good option for you! But if you're looking for a more dramatic lift, just bleach it bby. Damage-wise, I found this to be pretty gentle. It's still a chemical dye so my curls loosened a little bit, but it was definitely less damaging than straight bleach. Also, you're thinking about putting bleach over this dye at any point, be VERY careful. I bleached my roots recently and attempted to bleach over the dark burgundy - it hardly lifted! Make sure you let your stylist know you've used box dye if you decide to do anything professionally! pics are after TWO dying sessions, natural dyed roots on top, pre-bleached ends on bottom! ... show more
Reviewed in the United States on December 31, 2023 by kd kd
    • Leave on for 40 minutes
Color: Magenta Size: 1.2 Ounce (Pack of 6)
Review Image by Leah Tates Leah Tates
I tried to do box dye with my hair last month and the instructions said to only leave it on for 25 minutes which I did and you could barely see on my hair. I mixed the color with 30 developer until it was a yogurt like consistency and I started dying the shaft of my hair first, once I did that all over I went in to do the roots last so I wouldnt get hot roots, than I left it on for 40 minutes and washed it out with my fave shampoo 3x. I love the results! It's a bit darker in regular light but in sunlight it's beautiful! ... show more
Reviewed in the United States on September 18, 2024 by Leah Tates Leah Tates
    • Muy bello me gustó mucho
Color: Copper Size: 1.2 Ounce (Pack of 1)
Muy bello me gustó mucho
Reviewed in the United States on October 24, 2024 by Brandy

Can't find a product?

Find it on Amazon first, then paste the link below.