Search  for anything...
L'OREAL TECHNIQUE

L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Color Resists Fading

    • Based on 5,952 reviews
Condition: New
Checking for product changes
$13.60 Why this price?

Buy Now, Pay Later

As low as $3 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Jan 17
Order within 6 hours and 6 minutes
Available payment plans shown during checkout

Color: Magenta


Color: Magenta


Package Information: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 1.75 x 1 x 6 inches; 1.41 ounces


Item model number ‏ : ‎ 5101


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Country of Origin ‏ : ‎ Canada


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Jan 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • If you have dark hair and don't want to bleach, but this!
Color: Magenta
I have used this repeatedly without having to bleach my hair and it is always bright and I always receive compliments. I've always loved shades of red but was scared of bleach. When I once did bleached highlights my hair was so brittle, I swore to never do it again. L'Oreal was the answer. I recommend all the time. ... show more
Reviewed in the United States on January 1, 2025 by Angelica
    • Very beautiful ❤️
Color: Copper
Review Image by Lulu Lulu
Review Image by Lulu Lulu
Amazing and vibrant beautiful color will be buying more in the future when I want to dye my hair again .
Reviewed in the United States on December 30, 2024 by Lulu Lulu
    • No words
Color: Red
Review Image by Gabriela Gabriela
Just look at the picture :)
Reviewed in the United States on December 31, 2024 by Gabriela Gabriela
    • No bleach needed
Color: Copper
Review Image by Honest_Reviewer Honest_Reviewer
No bleach needed.
Reviewed in the United States on December 31, 2024 by Honest_Reviewer Honest_Reviewer
    • Beautiful color
Color: Magenta
I loved this hair color and it lasted a long time. They are all shiny, exactly what I wanted.
Reviewed in the United States on December 13, 2024 by Danycreative
    • Watch out
Color: Red
The box came a little broken and open but my products was still inside 🤷
Reviewed in the United States on December 1, 2024 by Michelle
    • Love this color
Color: Magenta
Review Image by margarita aguilar margarita aguilar
I been using this brand for almost 2 years. No bleach needed at all. Sometimes I like to mix this color with red or Violet from the same brand. And the results come out really beautiful.
Reviewed in the United States on November 26, 2024 by margarita aguilar margarita aguilar
    • L’Oréal hi color
Color: Magenta
The media could not be loaded. Tbh I loved everything about this brand of hair dye it was amazing but you need to take care of your hair like have a whole regimen because it did thin my hair out really bad but look how cute the color is
Reviewed in the United States on January 10, 2025 by Caimi

Can't find a product?

Find it on Amazon first, then paste the link below.