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L'Oreal Technique HiColor Red HiLights Permanent Hair Color For Dark Hair - Intense Red Highlights, No Pre-Lightening Required, No-Drip Creme and Color Resists Fading

  • Based on 6,217 reviews
Condition: New
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$13.60 Why this price?
Save $16.37 was $29.97

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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Apr 21
Order within 9 hours and 15 minutes
Available payment plans shown during checkout

Color: Magenta


Color: Magenta


Package Information: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 1.76 ounces


Item model number ‏ : ‎ 5101


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Technique


Country of Origin ‏ : ‎ Canada


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Apr 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • It works!
Color: Magenta
Amazing, I had box dye black hair and decided I wanted a red and black split dye, this works wonders. I definitely recommend using this if you have darker hair, it's very vibrant and last a long time for me.
Reviewed in the United States on April 5, 2025 by Kailey keel

  • Espectacular
Color: Red
Waoooo un hermoso tinte
Reviewed in the United States on April 13, 2025 by Zulima Zumaquera

  • Use gloves
Color: Red
came out really bright I thought it wasn’t gonna show but I love it, don’t get it on ur hands it burns
Reviewed in the United States on March 31, 2025 by Bri Bri

  • Great for Dark Asian Hair too!
Color: Magenta
These things works wonders for dark hair! I have asian dark hair so getting salons to color my hair red has been impossible. This however has been so great to me! I have tried red and magenta and it works!
Reviewed in the United States on March 12, 2025 by kaye

  • Nicee
Color: Magenta
Was cool
Reviewed in the United States on April 13, 2025 by Sevyn.P

  • True to color!
Color: Copper
This is a great color! But when you have a lot of hair, these tubes can get expensive! But the color last, it’s vibrant, and will definitely buy again!
Reviewed in the United States on March 17, 2025 by Mercedes singleton

  • Hair dye ❤️
Color: Copper
When this hair dye says it covers your grey and is permanent color, it ain’t kidding. Love the color, didn’t had to do touch up for about 3 months, love it.
Reviewed in the United States on March 13, 2025 by Doris

  • Perfect, used with vol 20 developer
Color: Red
We used this with same brand vol 20 developer, on medium brown hair. This was my first time using developer, and it was really easy to mix with. My daughter is very happy with the results.
Reviewed in the United States on March 11, 2025 by LadyKraken LadyKraken

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