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L'OREAL TECHNIQUE

L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Color Resists Fading

    • Based on 5,837 reviews
Condition: New
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$13.10 Why this price?

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This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Nov 24
Order within 7 hours and 25 minutes
Available payment plans shown during checkout

Color: Magenta


Color: Magenta


Package Information: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 1.75 x 1 x 6 inches; 1.76 ounces


Item model number ‏ : ‎ 5101


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Country of Origin ‏ : ‎ Canada


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Works well with dark hair
Color: Copper
Review Image by H2dlisoe H2dlisoe
Dyed my dark roots to red. Best product! Super recommend it!
Reviewed in the United States on November 18, 2024 by H2dlisoe H2dlisoe
    • Great color
Color: Magenta
I love this product. I’ve ordered it several times. It definitely helps. Bring color to your hair.
Reviewed in the United States on November 11, 2024 by Bellasicilia
    • Hi Color Copper LOOVEEE ITTT !!
Color: Copper
Review Image by Tasia Relyea Tasia Relyea
Review Image by Tasia Relyea Tasia Relyea
I absolutely love this brand and color, I'm stuck in the orangey, copper color right now but I wanna try blonde 🤭 This came with Three boxes of dye . Will definitely purchase again!
Reviewed in the United States on October 25, 2024 by Tasia Relyea Tasia Relyea
    • Loves iiiittttttt
Color: Copper
Review Image by Isis Williams Isis Williams
I used one tube on half of my already bleached hair (waited 2 weeks after bleaching to apply hicolor) and I'm loving it.
Reviewed in the United States on October 18, 2024 by Isis Williams Isis Williams
    • Hair dye
Color: Copper
I love the hair dye and will buy again.
Reviewed in the United States on October 17, 2024 by Timisha
    • Like it
Color: Red
Review Image by Dana Dana
Most people say it’s more pink than red! I thought it was red.
Reviewed in the United States on November 14, 2024 by Dana Dana
    • It works
Color: Red
The media could not be loaded. I was skeptical about it working because I have never been able to get hair dyes that are not black to show up. Man, this one shut me up! I used a 40 volume developer. It does smell weird so stay in a a well ventilated environment.
Reviewed in the United States on October 31, 2024 by Sarah Bee 🐝
    • Fantastic, bright highlights for brunettes
Color: Magenta
About my hair before highlighting: I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink. After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights. Materials used: L'Oreal Hicolor Magenta Highlighter (1.2 oz) L'Oreal Level 30 Developer (2.4 oz) Neutral Protein Filler (1.2 oz) Rubber gloves A smock Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3) Hair color application brush Hair color mixing wand Comb Tube of Eucerin Aquaphor moisturizer Disposable shower cap The Process: I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor. I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic. Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink. I put on a shower cap and left the dye in for an hour. After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water. The Results: GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward). The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect. Also, to make it last, wash in the coldest water you can handle and use color-friendly products. ... show more
Reviewed in the United States on February 19, 2013 by Kirsten Lynch

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