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FOUR REASONS

Four Reasons Original Takeaway Color - Cappuccino – 7.35 Warm Light Brown - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free

    • Based on 95 reviews
Condition: New
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New Year Deal · 5% off was $21.99

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Availability: Only 9 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Jan 13
Order within 13 hours and 19 minutes
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Color: Cappuccino 7.35


Features

  • PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hairs dull color with the best warm light brown demi-permanent hair color that provides a stunning result for the lively, vibrant and extremely shiny hair.
  • NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four ReasonsTakeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.
  • NATURAL LOOKING RESULTS: Featuring the latest hair color technology, our warm light brown hair dye enables rich and intensive color payoff that softens beautifully with time. Provides a soft and natural result that blends beautifully.
  • EASY TO USE: With an easy-to-use applicator bottle, the color is easy to apply. UNTREATED HAIR: Apply the color evenly to towel dried hair from the roots towards the ends. Leave in for 30 minutes. TREATED HAIR: First apply the color to the roots, leave in for 15 minutes. Apply the rest of the color towards the ends. Leave in for 15 minutes.
  • 100% VEGAN, CRUELTY FREE & RECYCLABLE PACKAGING: At Four Reasons we are committed to creating top-notch hair care products without burdening our planet. Our 100% Vegan and Cruelty free formulas, along with our recyclable packaging serve that very goal. An excellent eco-conscious choice all.

Color: Cappuccino 7.35


Package Information: Box


Product Benefits: Hair Coloring


Brand: FOUR REASONS


Item Form: Cream


Package Dimensions ‏ : ‎ 7.56 x 4.65 x 2.44 inches; 5.29 ounces


Manufacturer ‏ : ‎ Four Reasons


Country of Origin ‏ : ‎ Finland


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jan 13

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • Amazing Gray Coverage and Rich, Natural Looking Brown
Color: Caffe Americano 4.0 - with GRAY COVERAGE
I have been professionally dying my hair for the past 15 years. I few years ago I dabbled with homemade henna and I loved the rich, natural red color but application was a mess. I have never applied any type of box dye to my hair since I have always been scared of poor results or damage to my curly hair. My natural color is a rich, chocolate brown and it’s mid-back length and very curly, but can also be fragile and prone to frizz when I use the wrong products. Since I turned 30, I’ve been dealing with greys and they are very obvious on my dark hair. Unfortunately, it’s way too expensive and time consuming to make it to the salon every month for root touch ups and gloss treatments so I decided to look into a good DIY product. Although my hair is now back to my natural dark brown color, it is not virgin hair since it was previously blonde and then red. I am so glad that I stumble upon this brand and bought this kit. I only needed one box to cover my roots completely and apply the rest to refresh all the way down to my ends. The kit is easy to mix into the bottle provided and applies without making a mess. I like the slightly thin consistency (think a lighter conditioner) since it made application unto my curly hair a breeze. I started by washing my hair with a clarifying and chelating shampoo to remove all build up, then I towel dried and blow dried my hair until it was completely dry with no conditioner or other product applied. I sectioned my hair into 4 pieces and applied liberally to my roots, while massaging well into my scalp to get all the baby grey hairs. I set the timer for 15 minutes after I finished the second section, once the timer was up I then applied the remaining dye to my lengths and reset the timer for another 15 minutes. I massaged the dye well into my strands and brushed it in, gathered my hair into two space buns with a shower cap over it to finish processing. Lastly, I rinsed my hair out completely under tepid water and washed once with color-safe shampoo to remove all the excess dye. I loved that it was virtually scent free, no harsh ammonia or perfumes and my scalp did no itch like it does at the salon. The immediate results were amazing and the color was super rich, true to my natural color and covered all my grays! I finished my coloring treatment with a pH balancing gloss to seal my hair cuticles and it looks better than when I go to the salon. I had minimal hair fallout and breakage, my curls feel healthy and nourished. It also neutralized all the brassiness from the red undertones and previous auburn dye in my hair, it looks like a true espresso / deep chocolate brown on me. I believe any bad reviews probably stem from choosing the wrong shade for your base / undertones and application. This should definitely be applied on squeaky clean, dry hair with no products or build up. I will edit once the color fades to report how longs it lasted. ... show more
Reviewed in the United States on May 19, 2024 by monica
    • Great product! Fragrance free! Finally!
Color: Caffè Macchiato 5.1
Review Image by JOAN JOAN
I’m amazed with this product! Finally a fragrance free hair color that covers grays! I have some stubborn hairs in my bangs and top of my head, this hair color covered it! I left it for 40 minutes though! And put some foil as a cap to get the color to penetrate better. I’m so allergic to all the fragrances all these brands add to their hair dye, so I’m glad I tried this one! Excellent! Try it! ... show more
Reviewed in the United States on November 21, 2024 by JOAN JOAN
    • Pretty good Demi dye
Color: Chocoholic 6.35
I used the warm brown color to cover old highlights. I have used different kinds of Demi and Semi dye before including this brand. It covers well and gives my natural light brunette a little something when I want a slight change. It is Demi and will not cover grays. I would remove a star though because there was a smell like old cigarettes with this dye that I have not ever smelt with a hair dye before. I maybe would pass this one up and use a different brand next time for that reason. ... show more
Reviewed in the United States on November 18, 2024 by genevieve
    • Loving the Carrot Cake Copper Color
Color: Carrot Cake 6.4
Review Image by The.Happy.Home.Body The.Happy.Home.Body
This was my first time using this brand. I've previously dabled in Overtone and the Wella hair creams. I have dark blond / light brown natural hair. I used this product on dry hair hoping to get a darker more vibrant color and I left it on for 30 minutes. It wasn't the copper I originally pictured in my mind but i'm actually really loving this color! The smell of the product is the only negative thing I have to say about it. Attached photo shows my natural color on the right and the carrot cake color on the left. ... show more
Reviewed in the United States on October 3, 2024 by The.Happy.Home.Body The.Happy.Home.Body
    • Leaves hair dry
Color: Toasted Honey 7.74
I noticed that the color left my hair dry afterwards, despite using the conditioner. I had shampooed my hair a day prior to applying the color so I could use it on my clean hair and don’t have to shampoo much to clean it out, to make the color last longer. In terms of the actual color, I didn’t notice much of a difference on my dark brown hair. I wanted a nice tint, wasn’t looking for dramatic color change. It covered the grays slightly but that’s about it. One plus about this product is that it had no bleachy or strong smell which was pleasant! ... show more
Reviewed in the United States on March 4, 2022 by MS
    • Gentle and easy to use hair dye
Color: Cappuccino 7.35
I was recommended this brand by my hairstylist and I will be ordering this again. I ordered it in color cappuccino for my pre lightened hair. It is very easy to use as long as you follow the instructions included. The box of dye came with two bottles: developer and color. It also included instructions and a pair of gloves. You can mix the color in the bottle that’s included or I decided to mix mine in my special bowl for hair dye (non metal) and use a brush to apply. You have to apply the color on clean towel dried hair, then let it develop on your hair for up to 30 minutes, depending on desired results. In my case, I wanted to go as dark as I could since i had to even out my color and so i kept it on for 30 minutes. I started out with level 9-10 blonde and it turned out to be level 5-6 brown, which i was happy with, knowing it is a demi-permanent hair color, so eventually it will wash out. It’s been a little over a week and it has washed out to level 7 ( i call it milk tea color) and I’m really happy how it looks. My hair looks shiny, healthy and most importantly like i just dyed it that caramel/milk tea color. Something for you to keep in mind is that I wash my hair every other day or every day, and I do not use color safe shampoo/conditioner or color depositing masks/conditioner to keep the color going. My goal was to achieve the wow effect from going from blonde to brown and have it slowly wash out to the point that i can get my blonde back if I decide to! ... show more
Reviewed in the United States on June 28, 2023 by Viktoriia Popovych
    • Bummed
Color: Vanilla Sky 9.13
Was the color I had been looking for. But washed out in three shampoos
Reviewed in the United States on October 26, 2024 by darla sanderson
    • Fixed my brassiness!
Color: Frozen Sand 8.23
Review Image by micah micah
This product worked a miracle for me. I had lightened my hair to a level 8, but it had a lot of red in it. I tried several other level 8 toners and even dyes. None of them would cover the red. I was going to have to go darker to a level 7 or 6. I really did not want to do that so I thought as a last ditch effort I would try this. This is a level eight Demi permanent Color. It completely covered and got rid of all of the redness in my level eight blonde when nothing else would. I will forever use this stuff. First pic is the “after”. I used the Frozen Sands. ... show more
Reviewed in the United States on April 12, 2024 by micah micah

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