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FOUR REASONS

Four Reasons Original Takeaway Color - Brownie – 5.35 Deep Warm Brown - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free

    • Based on 144 reviews
Condition: New
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Availability: Only 4 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Jan 13
Order within 9 hours and 7 minutes
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Color: Brownie 5.35


Features

  • PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hairs dull color with the best deep warm brown demi-permanent hair color that provides a stunning result for the lively, vibrant and extremely shiny hair.
  • NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four ReasonsTakeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.
  • NATURAL LOOKING RESULTS: Featuring the latest hair color technology, our deep warm brown hair dye enables rich and intensive color payoff that softens beautifully with time. Provides a soft and natural result that blends beautifully.
  • EASY TO USE: With an easy-to-use applicator bottle, the color is easy to apply. UNTREATED HAIR: Apply the color evenly to towel dried hair from the roots towards the ends. Leave in for 30 minutes. TREATED HAIR: First apply the color to the roots, leave in for 15 minutes. Apply the rest of the color towards the ends. Leave in for 15 minutes.
  • 100% VEGAN, CRUELTY FREE & RECYCLABLE PACKAGING: At Four Reasons we are committed to creating top-notch hair care products without burdening our planet. Our 100% Vegan and Cruelty free formulas, along with our recyclable packaging serve that very goal. An excellent eco-conscious choice all.

Color: Brownie 5.35


Package Information: Bottle


Product Benefits: Hair Coloring


Brand: FOUR REASONS


Item Form: Cream


Package Dimensions ‏ : ‎ 7.13 x 3.86 x 2.72 inches; 5.29 ounces


Manufacturer ‏ : ‎ Four Reasons


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jan 13

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Amazing Gray Coverage and Rich, Natural Looking Brown
Color: Caffe Americano 4.0 - with GRAY COVERAGE
I have been professionally dying my hair for the past 15 years. I few years ago I dabbled with homemade henna and I loved the rich, natural red color but application was a mess. I have never applied any type of box dye to my hair since I have always been scared of poor results or damage to my curly hair. My natural color is a rich, chocolate brown and it’s mid-back length and very curly, but can also be fragile and prone to frizz when I use the wrong products. Since I turned 30, I’ve been dealing with greys and they are very obvious on my dark hair. Unfortunately, it’s way too expensive and time consuming to make it to the salon every month for root touch ups and gloss treatments so I decided to look into a good DIY product. Although my hair is now back to my natural dark brown color, it is not virgin hair since it was previously blonde and then red. I am so glad that I stumble upon this brand and bought this kit. I only needed one box to cover my roots completely and apply the rest to refresh all the way down to my ends. The kit is easy to mix into the bottle provided and applies without making a mess. I like the slightly thin consistency (think a lighter conditioner) since it made application unto my curly hair a breeze. I started by washing my hair with a clarifying and chelating shampoo to remove all build up, then I towel dried and blow dried my hair until it was completely dry with no conditioner or other product applied. I sectioned my hair into 4 pieces and applied liberally to my roots, while massaging well into my scalp to get all the baby grey hairs. I set the timer for 15 minutes after I finished the second section, once the timer was up I then applied the remaining dye to my lengths and reset the timer for another 15 minutes. I massaged the dye well into my strands and brushed it in, gathered my hair into two space buns with a shower cap over it to finish processing. Lastly, I rinsed my hair out completely under tepid water and washed once with color-safe shampoo to remove all the excess dye. I loved that it was virtually scent free, no harsh ammonia or perfumes and my scalp did no itch like it does at the salon. The immediate results were amazing and the color was super rich, true to my natural color and covered all my grays! I finished my coloring treatment with a pH balancing gloss to seal my hair cuticles and it looks better than when I go to the salon. I had minimal hair fallout and breakage, my curls feel healthy and nourished. It also neutralized all the brassiness from the red undertones and previous auburn dye in my hair, it looks like a true espresso / deep chocolate brown on me. I believe any bad reviews probably stem from choosing the wrong shade for your base / undertones and application. This should definitely be applied on squeaky clean, dry hair with no products or build up. I will edit once the color fades to report how longs it lasted. ... show more
Reviewed in the United States on May 19, 2024 by monica
    • LOVE this demi permanent color
Color: Satin Pearl 9.02
After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on Amazon. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product. ... show more
Reviewed in the United States on January 31, 2024 by MaraM
    • Fragrance free permanent color
Color: Coffee Bean 3.0 - with GRAY COVERAGE
I really like No Nothing products for being fragrance-free. This hair dye is great however he warned that the color is very dark (almost black).
Reviewed in the United States on May 27, 2024 by DG
    • Get another brand
Color: Pearly Pastel 9.12
I was so excited to try this brand and the pearl color. It being vegan and having a lot of shades I was interested in, I thought I'd be a repeat customer. Instead, it smelled awful, the developer bottle top wouldn't break off so I had to cut it (which wasn't great), it was watery with no applicator nor post conditioner, damaged my hair, and left it with an awful green tint. I've dyed my hair with box dyes (temp and perm) almost monthly for over 15yrs and this is top 3 worst dye jobs I've ever had... ... show more
Reviewed in the United States on May 6, 2024 by Amazon Customer
    • Gentle and easy to use hair dye
Color: Cappuccino 7.35
I was recommended this brand by my hairstylist and I will be ordering this again. I ordered it in color cappuccino for my pre lightened hair. It is very easy to use as long as you follow the instructions included. The box of dye came with two bottles: developer and color. It also included instructions and a pair of gloves. You can mix the color in the bottle that’s included or I decided to mix mine in my special bowl for hair dye (non metal) and use a brush to apply. You have to apply the color on clean towel dried hair, then let it develop on your hair for up to 30 minutes, depending on desired results. In my case, I wanted to go as dark as I could since i had to even out my color and so i kept it on for 30 minutes. I started out with level 9-10 blonde and it turned out to be level 5-6 brown, which i was happy with, knowing it is a demi-permanent hair color, so eventually it will wash out. It’s been a little over a week and it has washed out to level 7 ( i call it milk tea color) and I’m really happy how it looks. My hair looks shiny, healthy and most importantly like i just dyed it that caramel/milk tea color. Something for you to keep in mind is that I wash my hair every other day or every day, and I do not use color safe shampoo/conditioner or color depositing masks/conditioner to keep the color going. My goal was to achieve the wow effect from going from blonde to brown and have it slowly wash out to the point that i can get my blonde back if I decide to! ... show more
Reviewed in the United States on June 28, 2023 by Viktoriia Popovych
    • Fragrance free
Color: Teddy Bear 6.0 - with GRAY COVERAGE
I appreciate that this is fragrance free. I tried 2 separate colors of the take away grey. Even after trouble shooting my grey roots were not blending in. Also, instead of brown my hair looks more red. Wish it worked. Will have to find another non toxic brand.
Reviewed in the United States on June 4, 2024 by RP

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