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WELLA Color Charm

WELLA Color Charm Powder Hair Lightener 1lb

    • Based on 2,917 reviews
Condition: New
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$27.49 Why this price?

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Eligible for Return, Refund or Replacement within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jan 30
Order within 22 hours and 26 minutes
Available payment plans shown during checkout

Brand: WELLA Color Charm


Hair Type: Chemically Treated


Product Benefits: Up to 7 levels of lift, Dust-free formula


Item Form: Powder


Product Dimensions ‏ : ‎ 5.12 x 5.12 x 5.55 inches; 1.18 Pounds


Item model number ‏ : ‎ 84838445


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jan 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great bleach! I buy 1 bucket a year.
Review Image by Emma Emma
Love this bleach! I’ve been buying a bucket 1-2x a year for several years. I usually mix a bleach to developer ratio of 1:2, with 20vol developer. Perfect for retouching my roots and prepping my hair for a new bold color. I’ve done every color of the rainbow.
Reviewed in the United States on April 5, 2024 by Emma Emma
    • I got the results I wanted
I have a lot of hair and I always end up buying quite a few of the little packets so I decided to just buy this. I bleached my entire head of hair with it and it was great. I basically had no idea what I was doing and my hair is still here and looks good.
Reviewed in the United States on March 31, 2024 by Emma J
    • Does the job
Review Image by Abel Abel
Review Image by Abel Abel
Bleach powder is bleach powder, but I like to stick to wella because they make my favorite developer, so I just go all the way. Brings me to platinum with ease and from there I can go white whenever I want with purple shampoo.
Reviewed in the United States on March 21, 2024 by Abel Abel
    • Great even lightening
Used with a 30 vol Sally's Developer and it was able to bleach my hair evenly. First use lifted my black hair about 6 levels. Creamy texture and does not smell too bad! Would recommend.
Reviewed in the United States on March 8, 2024 by Kelly
    • Good
Only way to buy at home bleach
Reviewed in the United States on March 24, 2024 by LeAnn Justus
    • Great product!
Last pretty long my fiancée did her hair like three weeks ago and it’s still there!
Reviewed in the United States on March 17, 2024 by Brian porter
    • Great bleach
I have a lot of thick, dark brown almost black hair with some greys, and use this with a 30 volume developer on my roots for about 45-50 mins or until I notice it’s pale blonde. I do it everyone month or two, and a container of this can last me a few months, but it depends on what I’m doing. I also want to mention that I add Hi Pro Pac’s Extremely Damaged Hair Repair Intense Protein Hair Treatment to my conditioner regardless of which bleach I’m using, so I’m sure this has helped my hair overall in some way. Fortunately it’s not as expensive as other brands, and it also lasts me a long time since I mix it half and half with conditioner. I recommend some kind of hair mask / treatment when bleaching, dying, and/or heat styling as they can be damaging over time. — Actual review — I’ve tried many different types of bleach throughout the years, but this one has definitely been the best powder lightener I’ve tried. Others didn’t work as fast, I’d have to go over my roots twice, they’d make my hair feel drier, and would be more gritty. This one works within the time it says it will for my dark hair, I’ve never had to double bleach even when going pale blonde, my hair still feels soft after, and the bleach is smooth when mixed. I’ve also used this bleach on black boxed / permanent black dyed hair a couple of times to get it light blonde, and it never got stretchy, even after a couple bleach baths on top of that. I still use it with 10 or 20 vol for bleach baths to remove temporary / demi-permanent / colorful hair dyes (Adore, Arctic Fox, Manic Panic, etc.) whenever I change my hair color, and it doesn’t damage my hair and make it stretchy like other bleaches can on pre-lightened hair. My favorite bleach is Ion’s Cream Lightener as I find it easier to use, the consistency is better, and it lightens a bit faster. That one’s not always in stock, but this Wella one is a super close second. I think what helps with this powder one though, is using a mini whisk to mix it up. It gives it a very smooth consistency similar to the cream lightener. I used to use other powder lighteners like L’Oreal Quick Blue, Clairol BW 2, Manic Panic, etc., but they left my hair stretchy and dry, especially when removing black boxed / permanent black dye (I’d flip flop between black hair, blonde, and colorful a lot). I’d try all these expensive treatments like Aphogee, Redkin, etc., and it just made it a costly hassle (still recommend the ahi Pro Pac one though!). Wella Color Charm’s Powder Lightener doesn’t leave my hair stretchy, frizzy, or super dry like the others, and I wish I used it instead of the cheaper ones from the start. I’d say try it if it’s within budget. It’s been much more gentle on my hair, has costed me less in the long run, and is a better product overall. Everyone’s hair is different and we might use it differently, so it could be amazing for me but not for someone else. If you can try it, go for it, but be careful regardless since it’s still bleach and can cause damage. ... show more
Reviewed in the United States on August 25, 2022 by N
    • Worked well
Used and worked as stated
Reviewed in the United States on March 12, 2024 by deanna

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