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Schwarzkopf Keratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, 1 Application-Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

  • Based on 6,901 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, Feb 28
Order within 3 hours and 52 minutes
Available payment plans shown during checkout

Size: 6.12 Ounce (Pack of 1)


Color: 10.1 Extra Light Ash Blonde


Features

  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X stronger after using this hair dye kit (against combing breakage on damaged hair vs a non-conditioning shampoo)
  • FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
  • PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
  • If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email or call us at , Monday Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at .

Description

Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 10.1 Extra Light Ash Blonde - Professionally-inspired hair color for women. This permanent hair dye provides rich, striking color on all hair textures - with minimal damage. The Keratin hair color formula was developed with professionals to provide professional-quality hair color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours. Our pre-color serum containing Vitamin B6 and Collagen, primes the hair. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing salon inspired hair color at home. The product benefits at a glance: Leaves hair 5x stronger. Long-lasting color & root touch up. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures. Color: 10.1 Extra Light Ash Blonde. Against combing breakage on damaged hair vs. untreated. Against combing breakage on damaged hair vs. a non-conditioning shampoo. vs. untreated hair in high humidity conditions.

Color: 10.1 Extra Light Ash Blonde


Package Information: Box


Product Benefits: Hair Coloring


Brand: Schwarzkopf


Item Form: Cream


Package Dimensions ‏ : ‎ 6.63 x 3.5 x 2.38 inches; 8.78 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Dial Corporation


Country of Origin ‏ : ‎ Germany


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Feb 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • My favorite
Size: 6.12 Ounce (Pack of 1) Color: 9.1 Light Ash Blonde
I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product. ... show more
Reviewed in the United States on December 15, 2024 by AnnaBeau AnnaBeau

  • Perfect for first-timer!
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
I've never done anything to my hair beyond henna, but I finally decided at the ripe young age of 38 to give myself an ombre bleach job. Listen: I was terrified. But the directions were clear, and I made it out the other side very successfully! What I didn't expect was the smell -- but that's entirely on me. Like, obviously hair bleach smells like actual bleach. (But boy was it terrifying while it worked lol.) So yeah: this stuff worked great on my 3A hair, and I've had no issues with split ends or dryness. ... show more
Reviewed in the United States on January 3, 2025 by Katy

  • LOVE IT !
Size: 1 Count Color: 7.1 Dark Ash Blonde
Love this color ! Very soft color with no brassy overtones... Covdered all my grey and made my hair solft and silky. I would buy this again.
Reviewed in the United States on January 24, 2025 by Sunny5

  • You’ll need a toner - it’s a conditioning bleach
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
Schwarzkopf Keratin - Platinum Blonde 001 - This will do the same thing as any bleach so you’ll need a toner. The conditioner included is not a strong toner. The result comes out pretty yellow, not quite platinum on medium brown hair. The texture seems soft for now but will have to see after washing again if it holds up or what the actual damage was. Used all of the products and followed all of the steps as written on the insert. Gave it 4 stars because it does a decent job for a bleach, but you’ll need a toner so it’s not a one-step hair dye. ... show more
Reviewed in the United States on January 20, 2025 by customer customer

  • No orange! Finally!!
Size: 7.1 Fl Oz (Pack of 1) Color: 11.4 Pearl Blonde
11.4 I was worried about using this initially, because my hair had hot orange roots. It worked really well with minimal breakage. Smell wasn't bad. Overall I'm pleased. It's an improvement. Every time I get my hair done at the salon and spend hundreds of dollars, they don't seem to lighten it to the proper level, so it turns yellow and orange. So frustrating. Anyway, if that sounds like you give this a try! ... show more
Reviewed in the United States on January 10, 2025 by Anderson Anderson

  • Love the product for highlights
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
I’ve been using this product for highlighting my light brown hair to cover gray. I love the pretreatment they provide to protect fragile ends. They also have a purple conditioner that I use to maintain the color. I changed my hair color product I had used for 25 years after trying this one.
Reviewed in the United States on January 2, 2025 by Bela.blue.reviews Bela.blue.reviews

  • Schwarzkopf vs. All others
Size: 1 Count Color: 7.5 Caramel Blonde
I received a pre color and post color creme serum and the color tube and activator. All this halabalo and my hair ended up a dry tangle after rinsing color out. My hair didn't have the usual soft, healthy hair feeling. The color covered my few gray strands and was like the color photo. I always heard 'you get what you pay for' but in this case, not so much. I'll gladly go to my $7.00 to $8.00 brand that nourished my hair and covered the gray with a beautiful sheen. Make a choice on outcome not high dollar, and be happy. ... show more
Reviewed in the United States on December 12, 2024 by Just ask me

  • Quality hair dye
Size: 7.1 Fl Oz (Pack of 1) Color: 11.0 Natural Blonde
My hair is a dirty blonde. I did not want to go much lighter but I did want to even out my shades. I used Natural Blonde 11.0 and was extemely pleased with the outcome. It blended in my gray (i have very little), lightened just enough and gave my hair a very natural look. The smell of the product was much more pleasant than others I have used in the past. Very happy and will use again. ... show more
Reviewed in the United States on January 18, 2025 by Sandy Robins

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