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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye

    • Based on 12,608 reviews
Condition: New
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Availability: In Stock.
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Arrives Tuesday, Nov 12
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Color: R68 Ruby Rush (Rich Auburn True Red)


Size: 1 Count (Pack of 1)


Features

  • Never dull or flat
  • Multi-Faceted Shimmering Color
  • Never wrecks or ravages

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: R68 Ruby Rush (Rich Auburn True Red)


Package Information: Box


Product Benefits: Hair Coloring, Conditioning


Brand: L’Oréal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.5 x 3.5 x 2.7 inches; 9.3 ounces


Item model number ‏ : ‎ CX


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 12

This item is non-returnable:

Non-returnable due to Hazmat safety reasons

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
    • Perfect hair color product
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used a lot of hair colors from Amazon and they were really cheap and didn’t even work. This one is the best I have used. I highly recommend this brand most of the other ones make me cringe because they were so bad.
Reviewed in the United States on May 31, 2024 by Mary Brophy
    • Covers gray
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I love the Feria because I can choose how much of the added color ( in a little squirt tube ) I would like. I use red velvet and always get compliments on it. Makes my hair shine, covers my gray without making the red look pink like other brands. L'Oreal is great
Reviewed in the United States on May 21, 2024 by creativespirit4u
    • Love this color
Color: Blood Moon Size: 1.7 Fl Oz (Pack of 1)
Review Image by Pixie Dust Pixie Dust
I absolutely love this red! I went from copper to this color, and very happy. In my picture, it’s actually about a month of having the hair color and it still looks great! I get compliments often.
Reviewed in the United States on May 26, 2024 by Pixie Dust Pixie Dust
    • Dye bleeds for 2 weeks so far…
Color: V38 Violet Noir Size: 2 Count (Pack of 1)
I dyed my hair 2 weeks ago. Washed my hair today and put on a white shirt after the shower. Thought I would be fine but the dye bled on my shirt- 2 weeks after I dyed it. I’ve never used a dye that comes off this long after dying hair. Doesn’t look like the color is fading but it’s annoying. This shouldn’t be the case still. I’ve washed my hair like 7 times since then. ... show more
Reviewed in the United States on June 6, 2024 by MarthaV1990
    • Very vibrate color
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
I love the color
Reviewed in the United States on June 12, 2024 by Rebecca Bradford
    • Lo mejor
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count
Bieno, sí
Reviewed in the United States on June 12, 2024 by Ana C.
    • darker base color than anticipated
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
I like the purple, subtle but definitely visible. The base color was much darker than I hoped, though, nearly black, even though my previous color was a medium brown. The purple did bleed off the first several time I washed my hair after dying it, so be careful about getting it on towels or pillowcases. ... show more
Reviewed in the United States on February 21, 2024 by DJN124

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