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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Downtown Denim, Pack of 1 Hair Dye Kit

    • Based on 58,044 reviews
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Color: 411 Downtown Denim


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Color: 411 Downtown Denim


Package Information: Tube


Product Benefits: Nourishing


Brand: L’Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 8.78 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Country of Origin ‏ : ‎ Mexico


Frequently asked questions

The L'Oreal Paris Feria Hair Color Kit is a permanent hair dye. It is designed to last until your hair grows out or you decide to recolor your hair. However, the duration can largely depend on the frequency of your hair washes, hair care routine, and personal lifestyle.

The 411 Downtown Denim shade is a vibrant blue shade with shimmering tones. It works best on light to medium blonde or bleached hair. However, result may appear differently on dark hair.

Yes, the L'Oreal Paris Feria Hair Color Kit comes with an Aromatic Shimmer Serum, a Shimmering Conditioner, Color Gel, Color Developer, an instruction sheet, and a pair of gloves for application.

While the L'Oreal Paris Feria Hair Color Kit is designed to be safe for home use, those with sensitive scalps may experience discomfort. It's recommended to do a patch test 48 hours in advance to ensure you don't have an allergic reaction to the product. If discomfort or irritation occurs during application, rinse immediately and discontinue use.

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Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The reviews suggest that the L’Oreal hair color products are generally liked for their ability to deliver rich, vibrant colors, with clear favorites including shades of grays and pinks. Reducing processing time can result in less intense results for those looking for softer colors. However, a key point of criticism is that the color may fade quickly, sometimes after just a few washes, and the scent of the product is rather strong.

Pros

  • 🌸 Results in vivid, rich colors.
  • 👩‍🎤 Offers unique colors that other brands don't provide.
  • 🕑 Processing time can be adjusted to achieve desired color density.
  • 💰 Affordable and easily accessible.

Cons

  • 🛀 Color fades relatively quickly, sometimes after few washes.
  • 👃 The product has a strong, potentially off-putting smell.
  • ⌛ Regular re-application is needed to maintain color.

Should I Buy It?

Yes, based on the reviews, it is worth buying if you're seeking rich, unique colors and don't mind the potential need for frequent reapplications. The ability to adjust the vividness of the color by reducing the processing time also adds flexibility, catering to different preferences.

    • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
Review Image by Margaret Griffin Margaret Griffin
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
    • Bright Fuchsia Pink (even on medium dark hair)
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
Review Image by HD HD
I purchased "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 622 Fuchsia-cha" and used it for the first time recently. It says it is for blond or bleached hair only, but I used it on medium colored brownish red hair and as the photo shows, the color is still plenty bright and in fact looks similar to the color on the model in the package photo. I am still getting used to it, and I don't know what it will fade to, but since I wanted to try something new and bold this is working quite nicely. ... show more
Reviewed in the United States on April 14, 2025 by HD HD
    • Classy color nice dye
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
I'm surprised of the low rating on this. I've used only those dye for about 7 years. This color gets me alot of compliments. Of course no dye last long because your hair grows quickly. I am allergic to alot of chemicals. This one gives me no problems. I usually buy at Walmart but they are always sold out. Overall great product ... show more
Reviewed in the United States on April 18, 2025 by Loretta W frazier
    • Cute!
Color: 82 Strawberry Blonde Size: 1 Count (Pack of 1)
Review Image by Miranda Lopez Miranda Lopez
I’ve gotten so many compliments on this color! As a natural blonde it didn’t change my hair drastically and looks natural. I will say tho I wash my hair two to three times a week because I have curly hair, and it seems the color fades relatively quickly. Other than that I love it!
Reviewed in the United States on April 30, 2025 by Miranda Lopez Miranda Lopez
    • Long Lasting, More Red than Violet
Color: V38 Violet Noir (Intense Deep Violet) Size: 1 Count (Pack of 1)
The Violet Noir color (Intense Deep Violet - V38) is definitely more red than is shown, but it's still a lovely color, like a very dark red-brown. It is also, hands down, the longest lasting red color I've tried. Months later and even though most of the color and darkness had faded, there was still a distinct redness to my hair where any other red dye would've been long gone. ... show more
Reviewed in the United States on April 14, 2025 by R. Garland
    • Amazing
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
This is probably one of the best hair dyes I have used. I have thin damaged hair and I had minimal hair loss after using this dye . My new go to from now on. Would be awesome if y'all sold the conditioner in big bottles though.
Reviewed in the United States on April 21, 2025 by Alisha
    • Not the color that's advertised!
Color: 721 Dusty Mauve Size: 1 Count (Pack of 1)
Review Image by Corey Wallace Corey Wallace
The dye definitely is NOT dusty pink. While I love the color it is, it is far from dusty pink. It is very vibrant and beautiful and was super easy to work. Fumes were horrid tho, burned the hell out of my eyes while I was doing certain parts of my hair. I'm extremely disappointed in the turnout color not being what was advertised. ... show more
Reviewed in the United States on April 9, 2025 by Corey Wallace Corey Wallace

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