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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit

  • Based on 13,379 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Oct 18 – Nov 25
Order within 18 hours and 43 minutes
Available payment plans shown during checkout

Color: Cool Amythyst


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-faceted shimmering color with 3x highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Color: Cool Amythyst


Package Information: Tube


Product Benefits: Nourishing


Brand: L’Oréal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 9.29 ounces


Item model number ‏ :


UPC ‏ :


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Oct 18 – Nov 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Best result- S1 Smoky silver
Color: Smokey Silver Size: 1 Count (Pack of 1)
If you are looking for a silver/gray hair L’oreal S1 smoky silver is it! It gave me an all over even hair color although my hair base had several shades. First photo show my bleached hair because I constantly dye my hair and have to bleach my roots every 3-4 month my hair base had different shades. 2nd photo is my hair after I used Adore 155 pelatinium, literally it was a disaster my roots got this ugly yellow color, and the rest of my hair got half purplish blue and the bottom part of my hair got silver/yellow. I had to use hair dye remover but it turned my hair pink!!!!!! Unbelievable. But after that I applied L’oreal S1 and as you can see in my last photo, I got this beautiful result even with my bleached hair was a disaster ... show more
Reviewed in the United States on August 14, 2024 by Ainaz Ainaz

  • My favorite haircolor
Color: Smokey Silver Size: 1 Count (Pack of 1)
I began my white/silver haircolor journey 2 years ago. I successfully went from black to white in a series of lighter shades and finally getting my hair cut very short, a pixie actually. I liked the cut and it was short enough to achieve the desired white shade. I kept to this shade for nearly a year and gradually as my hair grew out I wanted to change the color from white to pale silver. I kept up with that for a little over 6 months. One more haircut and style later. Now it’s all one length in a bob. I tried the Smokey silver by L’Oréal. It’s great for me. The quality is very nice. I like subtle changes by sticking with similar colors from one group. The black was a result of color build up that I never want to repeat again. This Smokey silver does fade after a month of washing so I’ll be coloring soon. I’ve used bleach London for extreme lightening but I like the gentler color solution that L’Oréal provides. ... show more
Reviewed in the United States on July 31, 2024 by Sally Smith

  • Love the color
Color: Dusty Mauve Size: 1 Count (Pack of 1)
Not much to say. It’s just a regular hair dye, but the color is beautiful. It fades away with every wash which I like because my hair goes from being kind of purple to a lighter purple/pinkish and then it stays blond for a while until I dye it again.
Reviewed in the United States on August 22, 2024 by yisy4u

  • A pretty subtle color
Color: Dusty Mauve Size: 1 Count (Pack of 1)
This is the perfect shade of pinkish-purple that I could never seem to find until now. I have blonde hair as a base so you can see this particular color really well on it, but I can't say what it looks like on darker hair. As with all fashion colors, it doesn't last super long. You might still have a bit of a hue after a month, but you'll definitely need to re-dye it to get that saturation back. Still, I love it enough that I don't mind having to keep up with it. ... show more
Reviewed in the United States on August 4, 2024 by Lindsay Ann

  • Great color!!
Color: Dusty Mauve Size: 1 Count (Pack of 1)
Easy to apply nit as stinky as other colors doesn't dry out my hair. This color is impossible to find in regular stores
Reviewed in the United States on August 20, 2024 by Susanne Cuomo-Smith

  • Washed out in 2 shampoos!
Color: Smokey Silver Size: 1 Count (Pack of 1)
I was so excited to try this "smoky silver" to get the ashy brown I was going for. I highlighted my hair first, and applied this a few days later. At first, it was perfect! Exactly what I was going for. However, within 2 shampoos (using color safe, purple shampoo/conditioner for silver hair) it has completely washed out leaving my hair more strawberry blonde than anything else (see picture). I have literally colored by own hair for 20 years, and I have NEVER had any hair color wash out this quickly, let alone one labeled "permanent". I wish it had stayed because the color it was was exactly what I was trying to achieve. ... show more
Reviewed in the United States on July 19, 2024 by tjackson tjackson

  • This ruined my hair!
Color: 100 Pure Diamond Size: 1 Count
I have light blonde hair and this said it was diamond color but that’s wrong and ruined my hair, too old box I think!
Reviewed in the United States on July 17, 2024 by Barbara Scott

  • Does the job beautifully
Color: Smokey Silver Size: 1 Count (Pack of 1)
My Wife used this recently, as her desire was to possess a full head of hair with beautiful silver, grey tones. As her shaved bald hubby, I'm amazed at what hair color actually does. The only problem she's encountered with her new look is that of my hands continuously running themselves throughout her long beautiful mane. I never thought she could get any hotter...until she used this box of color. 🔥 ... show more
Reviewed in the United States on July 23, 2024 by Slayerdude

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