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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

  • Based on 9,024 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Sep 30
Order within 18 hours and 45 minutes
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Color: Extreme Platinum


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: Extreme Platinum


Package Information: Box


Product Benefits: Hair Coloring


Brand: L’Oréal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 5.3 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 30

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Black box dye to blonde
Color: Extreme Platinum Size: 1 Count (Pack of 1)
I literally dont know anything about being blonde or what it takes to be blonde, bleaching, etc. so i just used this. I bought like 4 boxes lol. So i have black box dyed hair, only been dyed twice though. Obviously everyone says ur kinda screwed if you want to get blonde from that but i didnt care i tried anyways. I bleached my hair with this using one box per session or whatever and it slowly lifted to blonde. My hair is short so if you have long hair you might need two boxes for your whole head. Anyways, was my hair damaged, yes but it isnt fried. It didnt fall out. Nothing. My hair is curly its still curly and its pretty healthy for what i put it through. I recommend this. Just dont leave it on for longer than it says ... show more
Reviewed in the United States on August 9, 2024 by Natalie Natalie

  • This covers grey and regrowth
Color: Extreme Platinum Size: 1 Count (Pack of 1)
Love this hair color.
Reviewed in the United States on August 25, 2024 by Rotti Momma Rotti Momma

  • Worked perfect
Color: Extreme Platinum Size: 1 Count (Pack of 1)
No must. No fuss came out perfect
Reviewed in the United States on August 15, 2024 by BMW The license plate screws

  • Easy DIY platinum at home
Color: Extreme Platinum Size: 1 Count (Pack of 1)
I have been using this a couple of years now with good results. Some tips- my hair is shoulder length and thick so I need two boxes per treatment. I also put my hair in a disposable shower cap while I’m waiting for the color to take — it keeps the Feria product from drying out so it can continue developing and working in your hair. My hair is very strong and I leave this in for at least 45 minutes, sometimes an hour. Anything less than that and I end up orange. Last of all a toning treatment is essential after you wash this out, to get the brass out of your hair and achieve a true platinum. They really should include a toner with this — the toning conditioner sample is not the same thing as an actual toner. Aside from all that, I love this and it is an affordable, easy way to go platinum. ... show more
Reviewed in the United States on April 22, 2024 by Mrs.Chablis

  • Easy Platinum for Experienced DIY Bottle Blondes
Color: Extreme Platinum Size: 1 Count (Pack of 1)
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results. ... show more
Reviewed in the United States on March 15, 2015 by Augustina Augustina

  • Excellent Bleaching Cream for Long-Lasting Platinum Hair
Color: Extreme Platinum Size: 1 Count (Pack of 1)
I've been using this bleaching cream for over a year now, and it’s been fantastic! Not only is it easy to use, but it also doesn’t damage my hair. My platinum hair color has remained vibrant and consistent thanks to this product. Even after prolonged use, my hair hasn’t become dry or brittle. Highly recommend this bleaching cream for anyone looking to achieve and maintain beautiful platinum hair! ... show more
Reviewed in the United States on July 4, 2024 by David S David S

  • Be mindful with bleach
Color: Extreme Platinum Size: 1 Count (Pack of 1)
You will always, always need an actual toner with any kind of bleach product. The “toner” is purple conditioner which HELPS keep blonde, blonde but does not get rid or orange or yellow tones. Do not expect it to. This does however lift like actual bleach, so you can use it as such. The only reason I give it 3 stars is because I do not like the fake promise of platnum blonde from only the box dye, it’s misleading to inexperienced diy dyers. ... show more
Reviewed in the United States on April 10, 2024 by Cbraun

  • Awesome hair color!
Color: Extreme Platinum Size: 1 Count (Pack of 1)
I picked extreme platinum! Salon professional products and fast shipping!
Reviewed in the United States on July 19, 2024 by Mrs.O Mrs.O

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