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Got2b Bleach It Permanent Hair Color, 00A Ultra Platinum

  • Based on 979 reviews
Condition: New
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$9.99 Why this price?
New Year Deal · 17% off was $11.99

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As low as $2 / mo
  • – 4-month term
  • – No impact on credit
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Tuesday, Jan 21
Order within 7 hours and 20 minutes
Available payment plans shown during checkout

Features

  • Lightens hair up to 8 levels
  • Gel formula for easy application
  • Includes an anti-brass purple mask
  • Icy cool platinum for head-turning looks
  • We recommend this shade for hair colors ranging from light blonde to medium brown

Description

You’ve got to Bleach It! Get a cool platinum look with got2b Bleach It! got2b Bleach It allows you to lighten your hair up to 8 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula that allows for an easy and even application onto your hair. got2b Bleach It has the same great formula as got2b Be En-Lightened Heavenly Blonde with a Kick the Brass Purple Mask included. This product includes our Kick Brass Purple Mask, an anti-brass purple mask that will give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Be whoever you want 2b and go platinum with got2b Bleach It! We recommend this shade for hair colors ranging from light blonde to medium brown. Be whoever you want 2b with got2b Bleach It!

Color: Ultra Platinum


Package Information: Tube


Product Benefits: Hair Coloring


Brand: Got2B


Item Form: Cream


Product Dimensions ‏ : ‎ 3.54 x 2.28 x 6.54 inches; 2.29 ounces


Item model number ‏ : ‎ 2753403


UPC ‏ :


Manufacturer ‏ : ‎ Dial Corporation


Country of Origin ‏ : ‎ Germany


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jan 21

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • You can’t have it all
I’ve been bleaching my hair at home in some form for the past 20 years. My previous holy grail box bleach for whatever reason (maybe reformulation??) isn’t cutting it anymore shade-wise. And I have struggled to find another that doesn’t wind up making me brassy/yellow/orangish (I swear this didn’t happen five years ago!). This one finally got me back to super light blonde. I had been very lucky though, prior to this, in one regard. I have always had super resilient hair. It’s thick and very long despite the CONSTANT bleaching (I mean every 10-14 days)/heat damage (basically daily). This product did leave me with aggressive Alfalfa bangs and lots of broken/fried ends, more so than I’ve ever experienced in the past. I know bleaching is terrible for hair and this is to be expected, but it’s to a greater degree than ever. 5 stars regardless because I can’t seem to find anything that actually makes my hair the color it’s supposed to be. Godspeed box bleach homies bc it is rough out there. ... show more
Reviewed in the United States on November 13, 2024 by G

  • Very strong in removing natural hair color! Follow the directions 100%
I used this to remove my natural hair color in order to re-color my hair a bubblegum pink! It works very well and if your not careful it might remove the pigment from your friends hair sitting next to you as well!!
Reviewed in the United States on December 4, 2024 by Audriana Ok

  • Got 2 B bleach
It doesn’t light as many levels as it claims to.
Reviewed in the United States on October 4, 2024 by Kim K Pavelec

  • Excellent Hair Bleach
I am 54 years old and have bleached my hair for over 20 years. I have used a lot of different brands over the years and I love using this product over any other I have ever used. First, everything you need is in the box, minus the cap. There is plenty of product to complete all amounts of hair lengths. When I used this my hair has grown out and had no bleach. I have dark brown hair so, I was expecting to need more than one application, however, leaving on for 45 minutes the only need after first application was to use the purple shampoo to take out the copper tone. A lot of times it is difficult to leave on for the entire 45 minutes, this product was not that uncomfortable. I highly recommend this product for anyone that desires to bleach their hair. ... show more
Reviewed in the United States on August 4, 2024 by Oxford Nordberg - Christians Only Clothing Co.

  • Fabulous Coverage!
Love this product! Previously I had used the Mercury blue and had beautiful long blue hair, but after almost five years I was ready for a change and definitely did not want to end up with green hair. I bought this "Beach It" and, well, I had to buy two because my hair is so long, but it covered it perfectly! I had to take my time and carefully comb the coloring thru each strand of hair so that I was sure I got my whole head. It came out so good! Highly recommend! I'm buying more now for later-on when my grey starts showing at the roots. ... show more
Reviewed in the United States on September 1, 2024 by Margaret

  • Hair lighter tube was broken, hair now uneven orange and grey. Do not buy
The package came quickly and was unopened. The box itself was undamaged. When I went to dye my hair I tried to squeeze the color lighting cream into the plastic bottle but the tube had tiny holes in the bottom of the tube so when I squeezed it it went everywhere. I was eventually able to get the cream into the application bottle, when I did it shook the bottle and the dye would not mix, I had to poor the bleach into the a plastic bowl to mix the dye with a hair dye application brush. When I applied the bleach it worked fast which was the only good thing about the product. The fumes almost made me pass out and I was doing my hair outside. It was in for about 15 min and I washed it out. When I did I developed a rash around parts of my face worst of all the lips. When I was done my hair was very yellow so I applied the purple mask, at 2 min and 30 sec my hair was still yellow. The instructions say not to leave the mask on more than 5 min. I rinsed my hair at 5 min and parts of it got the results I wanted but a lot of it was grey. I have no grey hair at all, I was not looking for grey I was looking for blonde. I’m intending to dye my hair blue which was why I bleached it in the first place, so the grey isn’t a major problem for me. I just wouldn’t use this dye if I was just going to go blonde. Update: my hair dried, it is so uneven and ugly, some parts its grey and others its carrot orange not sure the blue dye will even take at this point! ... show more
Reviewed in the United States on July 9, 2024 by Katherine

  • Great
Great
Reviewed in the United States on November 26, 2024 by Sivie

  • Didn’t work on gray hair!
Used on my mostly white/gray hair, it turned butter yellow. I used a purple shampoo which diffused some of the yellow, but it didn’t get white like the box color. My hair was mostly white, I should have just used bleach to get to where I need to be and toned with the purple shampoo, no box dye needed. Lesson learned! ... show more
Reviewed in the United States on September 29, 2024 by AlwaysShopping954

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