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COLOR WOW

COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

    • Based on 16,468 reviews
Condition: New
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$35.19 Why this price?
Save $4.35 was $39.54

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As low as $8 / mo
  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Mar 3
Order within 4 hours and 28 minutes
Available payment plans shown during checkout

Size: 1.78 Fl Oz (Pack of 4)


Product Benefits: On-the-spot, frizz-fixing heroes instantly smooth, tame, hydrate, gloss and de-frizz for hair that’s always silky See more


Hair Type: All, Frizzy, Dry, Damaged, Coarse


Material Type Free: Alcohol Free, Sulfate Free, Cruelty Free, Paraben Free, Vegan


Scent: Fresh and Clean


Liquid Volume: 7 Fluid Ounces


Product Dimensions ‏ : ‎ 7.25 x 1.5 x 5.5 inches; 8 ounces


Manufacturer recommended age ‏ : ‎ 0 months and up


Item model number ‏ : ‎ CW7097


Department ‏ : ‎ Unisex Adult


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Mar 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Miracle in a Tube!!
Size: 4 Fl Oz (Pack of 1)
I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube! I have a very odd hair texture, it's fine and thin but frizzes up something fierce, even when it's not humid. My hair isn't damaged or dry and it's naturally very straight, but it gets frizzy no matter what. I've tried many products and different styling techniques over the years with varying levels of success trying to tame it, but nothing has come close to what this did! You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too, it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair, you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together and lightly run them over the frizzy areas and watch the transformation. It makes my hair so smooth and silky feeling, too. If you're on the fence at all about this product, go for it, it's not like anything else out there and it works wonders. I don't think I'll ever be without it, it's that good! ... show more
Reviewed in the United States on November 12, 2024 by Carrie T.
    • Best product ever used
Size: 4 Fl Oz (Pack of 1)
I have super coarse, thick unmanageable grey hair that is dyed blonde. I have tried a fortune’s worth of products to make my hair lie down and be silky. Finally, I have found one that works fantastically. This product is amazing. I workout and don’t always have time to wash my hair afterward. By sectioning and applying to each section and blowing dry for a few seconds, I look like I just left the salon. I give it 5 stars ... show more
Reviewed in the United States on February 26, 2025 by Anita Sellati
    • Finally got it to work…
Size: 4 Fl Oz (Pack of 1)
For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck! ... show more
Reviewed in the United States on October 29, 2024 by Gigi
    • Nothing WOW About It
Size: 4 Fl Oz (Pack of 1)
It's a cream, feels weird to apply it to dry hair. It does tame down the freez, but any cream would, even hand lotion. The fruity smell is strong at first, then fades away. Nothing spectacular about it unfortunately, and not worth the cost.
Reviewed in the United States on July 20, 2024 by KZ
    • Perfect travel kit
Size: 1.78 Fl Oz (Pack of 4)
Each product preformed well even in humid tropical vacation !
Reviewed in the United States on February 5, 2025 by cynthia pugliese
    • Amazing
Size: 4 Fl Oz (Pack of 1)
I dont think i will ever be able to live without this stuff. You need a very little amount (i learned the hard way) or it makes your hair look greasy. But with the dime size i used for shoulder length hair, it was absolutely perfect. It make your hair so soft and shiny, now my daughter is obsessed with it, but she has to get her own because i'm not sharing :D ... show more
Reviewed in the United States on October 20, 2024 by Michelle McDonald
    • Nice
Size: 4 Fl Oz (Pack of 1)
It does work, it’s light weight, the smell is okay. I liked how it worked.
Reviewed in the United States on February 1, 2025 by Tend to collect lint.
    • Frizz Control
Size: 4 Fl Oz (Pack of 1)
I recently tried the COLOR WOW One Minute Transformation – Instant Frizz Fix, and I have to say, it works wonders for frizz control! This product really delivers on its promise to smooth out frizz in a snap. After applying it, my hair felt instantly smoother and looked much more polished. It’s perfect for those rushed mornings when you need a quick fix before heading out the door. The lightweight formula is easy to apply, and a little goes a long way! It doesn’t weigh my hair down or leave it feeling greasy, which is a huge plus. I appreciate how quickly it absorbs into my hair, giving it that fresh, sleek appearance. However, I did notice that it doesn't work as effectively on flyaways. While it tames the bulk of the frizz, those pesky little hairs still stick out, which can be a bit frustrating. If you're specifically looking for something to manage flyaways, you might need to pair this product with another styling product for the best results. ... show more
Reviewed in the United States on October 16, 2024 by Shelly

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