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Clairol

Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

    • Based on 597 reviews
Condition: New
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Availability: Only 9 left in stock, order soon!
Fulfilled by MAXIMUS DEALS
Arrives Wednesday, Mar 12
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Color: Platinum Blonde


Size: 6.6 Fl Oz (Pack of 1)


Features

  • 5X LIGHTER: The most advanced blonding system that lightens hair up to 5 levels
  • BLEACH FREE: A conditioned, soft and glossy finish with no bleach
  • WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair
  • LESS DAMAGE: Our Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair's natural kertain and protein
  • ADVANCED BLONDING SYSTEM: Your blonde's new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching

Description

Meet Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Color: Platinum Blonde


Package Information: Box


Product Benefits: Permanent hair color lightens up to 5 levels with No Bleach & helps protect hair


Brand: Clairol


Item Form: Cream


Package Dimensions ‏ : ‎ 6.85 x 4.45 x 2.6 inches; 9.14 ounces


Manufacturer ‏ : ‎ Wella


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Mar 12

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • It works!
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
Review Image by Svenia t-b Svenia t-b
So overall this is a decent product. It didn’t take too long to apply (I rushed it though and ended up with uneven patches lol oops) but it did lighten my hair a lot. I’m naturally a dark blonde but the ends of my hair were bleached a while ago. I tried to mainly apply it on the dark areas and then put some on the ends for a little while before rinsing it. It lightened my dark hair significantly and left the ends with a more platinum look, as they had gotten yellow over time. The damage was minimal but it was there. It’s definitely very drying. Use the conditioner that comes in the box and then put on a good hair oil or leave in conditioner afterwards and you should be good. I didn’t have too much breakage, nothing like I get with bleach. And my hair feels pretty healthy on the second day :) overall would recommend. I’m going to give my hair a rest and then try it again to get the dark spots and see if it will lighten any more. Photos 1&2 are before. All the rest are after, with different lighting Update !! I used it again on the darker hair. When I did it the first time I missed some spots which I’ll show in the pictures. I put the lightener on those spots first just to be sure it would lighten even but honestly I did it really half-a$$ed lol. But it still came out even!! I was amazed honestly. I left it on a little longer this time to make sure it lightened as much as I could and it’s still obviously not platinum but it’s ALOT lighter. I might be able to tone it to something acceptable now. It’s even and it’s still pretty healthy. The ends which had been bleached in the past are damaged but I just trimmed my hair a bit and it’s not too bad. Add a lot of moisturizers and use good conditioner and you’ll be fine :) happy I tried it overall: hope this helps anyone, I know doing your own hair can be a scary endeavor lol ... show more
Reviewed in the United States on February 23, 2025 by Svenia t-b Svenia t-b
    • AMAZING!!
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
I love this lightener!! It is gentle & lifts my blonde so beautifully! My hair is naturally blonde so it’s very fragile & I can’t use bleach. So this is the perfect product! I follow it with the Blonde it Up Toner! And BAM! Gorgeous blonde! No brass!
Reviewed in the United States on February 16, 2025 by Goddess-Worshipper
    • Beautiful blonde product
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
Gentle, pleasant scented, conditioning haircolor. Lightens quickly but I should note, I still need the toner (additional cost). Once toned I am a very pale blonde shade. My hairdresser calls the shade baby blonde. Saves a fortune at the hairdresser. I get compliments in my hair frequently. Also, to note, no breakage like I had with L’Oreal High Lift 01. ... show more
Reviewed in the United States on February 8, 2025 by Susan C.
    • No damage great results
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
This color is the best I’ve ever used. Lifts better than any bleach I’ve used and no noticeable damage. Hair even feels softer after using it. I’ve been bleaching my hair 2-3 times a year since 2020! Just found this 5 months ago and this is my second time using I’m actually about to use it again at this moment. I just thought why not leave a review ... show more
Reviewed in the United States on December 2, 2024 by Harmony
    • No
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
Don’t waste your time…. Didn’t do nothing You want your hair lighter? Use bleach or a hair kit specifically to get your lighter
Reviewed in the United States on December 23, 2024 by Chasati Blizard
    • Very impressed
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
Super easy to mix, apply, rinse and wash! I will definitely use again.
Reviewed in the United States on January 22, 2025 by Jennifer Rich
    • Brassy yellow disaster
Color: Platinum Bronde Size: 6.6 Fl Oz (Pack of 1)
I don't write many reviews anymore, but I feel like I need to warn people about this hair color. There is nothing in it to keep hair from turning to complete brass. It will lighten hair just like bleach, brown to red to orange to gold to white. "Platinum Bronde" implies a brown/blonde color with cool (platinum) highlights. There is no way to get that color out of this. I put it on my natural, medium brown roots, hoping it would lighten them to a medium blonde-ish brown to match the rest of my (previously colored) hair. Within the first ten minutes, my roots were pale, brassy yellow, even though the instructions said to leave the color on for 30-60 minutes. Just beyond my roots, my hair was orange. I have a lot of experience with home hair color, 25 years+. I understand the positive reviews for the lighter color, it is meant to stay on till the brassy gold turns to white. This "Bronde" color just does not work like the box advertises. I will need to cover this mess with a whole new color, toner and lots of purple shampoo. I am very disappointed. ... show more
Reviewed in the United States on February 8, 2024 by BlueLakes
    • Love it!
Color: Platinum Blonde Size: 6.6 Fl Oz (Pack of 1)
I used this to pull the dark orange out of my bleached hair and it worked great. even before i used the conditioner my hair felt good, not rough at all. I will be using this when i wanna lighten my hair again, and it came with conditioner and a simmerlights sample to tone the hair! Great deal for $10 ... show more
Reviewed in the United States on November 15, 2024 by rishima

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