Search  for anything...
Paul Mitchell

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors

    • Based on 10,071 reviews
Condition: New
Checking for product changes
$42.00 Why this price?

Buy Now, Pay Later

As low as $10 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Feb 4
Order within 3 hours and 1 minute
Available payment plans shown during checkout

Scent: Cucumber melon with soft floral notes


Size: 33.8 Fl Oz (Pack of 1)


Brand: Paul Mitchell


Item Form: Liquid


Hair Type: Blonde, Color-Treated Hair, All Hair Types


Scent: Cucumber melon with soft floral notes


Age Range (Description): All


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.24 x 3.24 x 10.2 inches; 2.41 Pounds


Item model number ‏ : ‎ FBPLL


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Feb 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Purple shampoo
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider. ... show more
Reviewed in the United States on February 29, 2024 by SRAMAZON
    • Just what you need
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
I love this shampoo. I only wash my hair once a week and this shampoo is my go to for my blonde staying so pretty and shiny and not brassy. Works great on my thick hair. You really don’t need a lot. I usually leave on for a few minutes and brush through with it in my hair. Doesn’t dry my hair out thank goodness. The size is great. A bottle last me a few months. ... show more
Reviewed in the United States on December 2, 2024 by Beach Babe 302
    • Blonde Purple Shampoo
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
Great Product! Keep my blonde nice and bright for almost 12 months. Take off the brassy and keep the true blonde. My mother uses Paul Mitchell since the 2000s and this is the best product for non color and color gals. only Con is this will stain your shower if u have white plastic tub, just be aware and rinse directly to the drain! ❤️ ... show more
Reviewed in the United States on September 22, 2024 by Bao Truc T Vu
    • Good smell
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
Nice shine, good smell
Reviewed in the United States on October 19, 2024 by Suzanne Quick
    • Transitioning from blonde to gray
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
Works great to help with the transition to all natural hair color. It smells good and I’ve purchased multiple times. Quick delivery too.
Reviewed in the United States on December 7, 2024 by Lena
    • Okay product
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
I have used many purple shampoos and would expect better results with this brand. I found it to be mediocre at best. It also was very drying.
Reviewed in the United States on January 16, 2025 by Tarsha H
    • Best Purple Shampoo!
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
I love Paul Mitchell products! They last a long time! Definitely worth the price
Reviewed in the United States on August 25, 2024 by Mary Jo Goebel
    • Great for transitioning from black to grey!
Scent: Cucumber melon with soft floral notes Size: 10.14 Fl Oz (Pack of 1)
Paul Mitchell, you never disappoint. I've tried other purple shampoos like Loreal, and while they're fine and good on a budget, it's worth paying a little more for this stuff. Love it. I'm bit-by-bit getting the black color professionally stripped through partial foils from my hair on my "journey" to going grey. My natural hair was once black, but now it's pretty much all grey, and removing the dark dye that remains has produced all variations of brassy yellow. This shampoo REALLY tones down the yellow/orange streaks and brings out the white/silver tones - and also makes the remaining black hair have a really cool soft purple hue. I highly recommend this if you are transitioning from black hair like myself. I'm excited to see how it performs when I'm fully grey or salt&pepper! ... show more
Reviewed in the United States on August 23, 2024 by amanda c.

Can't find a product?

Find it on Amazon first, then paste the link below.