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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye

  • Based on 50,326 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, May 3
Order within 14 hours and 6 minutes
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Color: 7LA Lightest Auburn


Size: 1 Count (Pack of 1)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: 7LA Lightest Auburn


Package Information: Packet


Product Benefits: Hair Coloring


Brand: L'Oreal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.3 x 3.5 x 2.25 inches; 0.4 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, May 3

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Wouldn't Use Any Other Hair Color
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 1)
I cannot say enough good things about L'Oreal Paris Superior Preference in 6.5G! After trying other hair color brands that were complete disasters—leaving my hair uneven, dull, or damaged—I was hesitant to try another. But this product exceeded all my expectations! The application process was simple and mess-free, and the color came out absolutely beautiful. The 6.5G shade is rich, vibrant, and has a natural-looking golden hue that gave my hair a gorgeous shine. Even weeks later, the color hasn’t faded, and my hair still looks and feels healthy. What I love most is how gentle this formula is on my hair—it didn’t dry it out or leave it feeling brittle like other products have. Plus, the conditioner included in the kit is amazing and leaves my hair soft and silky. If you’ve struggled with other hair dyes, give this one a try. It’s a game-changer and my go-to from now on! ... show more
Reviewed in the United States on December 20, 2024 by Gena Smith Gena Smith

  • Amazing
Color: U163 Hi-Lift Golden Brown Size: 2 Count (Pack of 1)
After years of searching for a color than can lift just a bit, I have found the PERFECT color! It's as close to my hair color as I've ever seen! I naturally have the caramel colors throughout my hair. Hard to mimic, but this gets the job done! Never switching colors again, I hope they never stop making this! Saving me hundreds every month! ... show more
Reviewed in the United States on January 14, 2025 by BK

  • great haircolor
Color: 9A Light Ash Blonde Size: 2 Count (Pack of 1)
I used to have a colorist, then I had a downturn in my earning dollars so tried this haircolor by myself and I was so happy with the results. Not to mention how much I was saving doing it myself!! My hair is normally a light brown with approximately 30% grey. This ash blonde with my hair shade gives great color so I subscribed so I won't ever be without :) ... show more
Reviewed in the United States on December 31, 2024 by Tesla Tesla

  • Cheap
Color: 6AB Chic Auburn Brown Size: 2 Count (Pack of 1)
The color is lighter. Although the avatar has changed, the formula has not changed. It is cheaper than the store
Reviewed in the United States on January 10, 2025 by mandy

  • Vibrant color!
Color: 6AB Chic Auburn Brown Size: 1 Count (Pack of 1)
Love this hair color! The application process is easy, and it doesn't drip or make a mess. The color turned out exactly as shown on the box—rich, vibrant, and full of shine. I love how smooth my hair feels afterward; it’s not dry or damaged like with some other hair dyes I’ve tried. It covers my gray hair perfectly, and the color lasted for weeks without fading. ... show more
Reviewed in the United States on December 19, 2024 by Experienced Shopper

  • L’Oréal hair color
Color: 9 Natural Blonde Size: 1 Count (Pack of 1)
Have used this color for years, love that I can get it at Amazon as it is not carried in stores on a regular basis.
Reviewed in the United States on January 6, 2025 by Judi stanton

  • Compliments Galore
Color: 4R Dark Auburn Size: 1 Count (Pack of 1)
I have gotten so many compliments. More than I have gotten ever before. I love the color and coverage.
Reviewed in the United States on January 7, 2025 by carol

  • Didn't work
Color: 7 Dark Blonde Size: 1 Count (Pack of 1)
Didn't work on my hair and didn't even change that a bit
Reviewed in the United States on January 14, 2025 by Paris

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