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COLOR WOW Cult Favorite Firm + Flexible Hairspray – Lightweight spray with all day hold | Humidity resistance | Heat + UV protection | non stiff, non sticky | Brushable | Non yellowing

  • Based on 2,654 reviews
Condition: New
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As low as $7 / mo
  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Apr 17
Order within 14 hours and 28 minutes
Available payment plans shown during checkout

Product Benefits: Fast drying, weightless formula. Doesn’t cloud shine, holds style firmly without helmet head. For all hair styles. See more


Hair Type: Straight


Material Type Free: Alcohol Free


Scent: Fresh


Liquid Volume: 295 Milliliters


Product Dimensions ‏ : ‎ 2.13 x 2.13 x 9.63 inches; 12 ounces


Manufacturer recommended age ‏ : ‎ 0 months and up


Item model number ‏ : ‎ CW535


Department ‏ : ‎ Unisex Adult


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Apr 17

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Miracle flexible hairstyle holding hairspray ♥️
Due to the cost, I delayed purchasing this hairspray until I saw it on sale. Now that I have used it I wish I had purchased it long ago. My hair stylist has been using it for a while. Using it helps maintain my hair style all day. Weather -high humidity, rain, wind etc all have adverse effects on my hair style. My hair would look perfect at home, but going out & getting in the car, driving to my destination- and going in- it would look like I had done nothing to my hair instead of the 30 or more minutes spent styling it. Frustrating at the least, infuriating at most! Using this hairspray lightly has made my efforts in stylish my hair - worth it because the hairspray holds the style and my hair looks great! I wish I would have purchased this sooner! I blamed my styling techniques on why my hairstyle didn’t hold- but instead I was missing a key step! This hairspray holds the style without being stiff & looking natural. It’s even brushable ( when the wind is blowing very strong) and my styling holds! I always hated hairspray because it was stiff & inflexible. This hairspray is a miracle- soft flexible hold- so your hair looks nice all day! Highly recommend. WOW products are amazing. ... show more
Reviewed in the United States on March 16, 2025 by TexasLady

  • Favorite Hairspray
I am in the cult!! I have been using this hairspray for years. I am one of those hair product fanatics who is always looking for the next best thing, but this WOW product IS better than all of the other hairsprays I've tried over the past few years. I spray it before styling to help my curls hold, and then after styling as a final hold. Note: As others have mentioned, this bottle can clog. It's annoying. One time I could not unclog a mostly full bottle, so I called them and they sent me a new one right away. Great customer service. ... show more
Reviewed in the United States on September 3, 2024 by Dubs

  • A Superior Styling Essential
This exceptional hairspray from COLOR WOW sets the standard for all-day hold without stiffness or stickiness. Its lightweight formula effortlessly tames tresses, ensuring your style remains intact from morning to night. Benefits: Durable Hold: Firm + Flexible Hairspray provides an unwavering hold that keeps hair in its desired position all day, regardless of your activity level. Humidity Resistance: Humidity can be the bane of styled hair, but this spray remains unyielding, protecting your coiffure from frizz and flyaways. Heat and UV Protection: This hairspray promotes hair health and prevents fading or discoloration by shielding hair from damaging heat and UV rays. Brushable and Non-Yellowing: Unlike traditional hairsprays, this one can be easily brushed out without leaving behind a sticky residue or turning hair yellow over time. Conclusion: If you’re seeking a lightweight yet powerful hairspray, COLOR WOW Cult Favorite Firm + Flexible Hairspray is your go-to solution. Its exceptional hold, humidity resistance, and heat/UV protection ensure your hair stays perfectly styled all day. It is highly recommended for any hair type or style. ... show more
Reviewed in the United States on September 19, 2024 by Lisa G.

  • Held hair well
This held my hair in place very well. However, my hair is very fine so using this product damaged it. It probably would be fine on normal hair.
Reviewed in the United States on November 17, 2024 by Tibs

  • No repellant, no spray, no return
Would give it no stars. It did not do what was advertised. I have about half of product left and the bottle has no propellant so the product is useless. I would like to exchange product but there doesn’t seem a way to do this. Be careful when ordering products that require propellants.
Reviewed in the United States on March 18, 2025 by MCatherine Hilliard

  • WOW, but not as WOW as I wanted
I have long stick straight blonde hair. Humidity is my enemy! I use a 1” barrel curling iron to get some volume & curls. My hair looks nice until I step outside, then I look like a wet dog. This product works really well! The only thing is, it didn’t hold the curls but the volume was still there. I’ll take it!!! Yes, it’s a little expensive, but you don’t need much to keep your hair looking good all day. Also, it’s very light & brushable. LOVE IT!!! ... show more
Reviewed in the United States on May 16, 2024 by A. Curtis

  • Wouldn’t spray
I like this brand, but this particular can wouldn’t spray, no matter what I tried.
Reviewed in the United States on March 20, 2025 by Pamela Davis

  • It WORKS!
Amazing!! Light but holds great!
Reviewed in the United States on March 20, 2025 by Deborah Bender

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