Search  for anything...
iroiro

20 Purple Premium Natural Semi Permanent Hair Color

    • Based on 1,849 reviews
Condition: New
Checking for product changes
$14.87 Why this price?

Buy Now, Pay Later

As low as $3 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon
Arrives Friday, Oct 4
Order within 22 minutes
Available payment plans shown during checkout

Color: Purple


Size: 4 Fl Oz (Pack of 1)


Color: Purple


Package Information: Bag


Brand: Iroiro


Item Form: Cream


Hair Type: Normal


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 4.75 x 2 x 4.5 inches; 3.84 Ounces


Item model number ‏ : ‎ 20-PUR


UPC ‏ : ‎


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Oct 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Vibrant Color! (w/Tips for Application)
Color: Purple Size: 4 Fl Oz (Pack of 1)
Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what I’ve found works well. My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didn’t lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. I’ve done it twice and am very pleased! As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color: 1. Prepare your hair - wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to “absorb” color to the fullest. 2. Assemble Your Equipment - You’ll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that won’t be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). It’s also helpful to have paper towels and/or a cleaning sponge on hand. 3. Application - Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the “clothing optional” method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it. 4. Let the Color Set - pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturer’s instructions. You can also add heat using a hair dryer on a low setting. 5. Rinse - Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more...until the water is mostly clear. This may take 10 minutes or more. 6. Wash & Condition - Yes, this may lessen the intensity of your color a little. However, if you don’t remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds. 7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop. Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. It’s noticeable after the first 3-4 washes and continues to diminish with each wash. All brands I’ve tried have about the same color lifespan, as they’re semi-permanent. Pros: Amazing color, smells great. I received many compliments! Cons: Application can be messy, fades fairly quickly. I hope this review helps. Have fun and live colorfully! ... show more
Reviewed in the United States on June 13, 2020 by ZombieCat
    • The color is great
Color: Purple Size: 4 Fl Oz (Pack of 1)
This vibrant color lasts for two to three weeks and is easy to apply.
Reviewed in the United States on September 23, 2023 by Dora Negoro
    • Works VERY well but also stains quite a bit
Color: Purple Size: 4 Fl Oz (Pack of 1)
Review Image by Lisa Mathusz Lisa Mathusz
I read all of the reviews before purchasing so I made sure to be prepared. I've colored my hair many times, but never anything drastic like purple/pink etc. Being in quarantine has got me eager to try new things and since I have nowhere to go it's the perfect time to experiment! I bought gloves and shower caps because I knew it would be messy. I used about 5 pairs of the gloves, and probably should have used more. You won't necessarily need as many as me, but the dye was getting everywhere and I had to use the bleach spray several times on different surfaces in my bathroom even though I covered the floor. So far, nothing was permanently stained except maybe my fingers lol. Every time I run them through my hair my nails turn purple. I rinsed in our stainless steel kitchen sink so I did not have the issue with staining as others have mentioned. I wore gloves when rinsing and when I thought it was clear enough I took them off and rinsed some more. Take my advice and don't take off the gloves lol. I also put lotion around my head and on my ears but that didn't help much. My ears are bright purple lol. I didn't have Vaseline, but if you do that might work better. I did not lighten my hair, it was my natural color beforehand which is a light to medium brown. I added most of one 4oz container and quite a bit of conditioner to a bowl. I still had some left over and as you can see my hair is quite long. I left it on for approximately 30-40 minutes and you can see that it is still very dark. The picture doesn't do it justice though, because it is VERY purple. It looks lighter in the light too. My gray hair fully covered, but looks like highlights. I love it!!! I don't know how well it will stay, but I only wash my hair about once a week so I'm guessing it will stay for quite awhile. Most temporary dyes stay in my hair for at least 2 months before washing out. *edit* I never got around to using this again because we go on too many trips and I don't want to ruin the white sheets in hotel rooms. As much as I loved this, it literally kept leaching onto anything it could. My pillowcase had purple stains on it so I used a towel when I slept which was uncomfortable. It also didn't last long -at all-. Maybe 3 weeks? I'm sure I'll try this again since I do have some still, but this time I'll leave it on longer and maybe not use as much conditioner. The first time I was worried it would be too dark and I wouldn't like it. But I loved the way it looked so I'm not as worried about that this time. Although I am a little worried about it leaching even more if I do that. We got a new bath tub and I don't want to stain it. ... show more
Reviewed in the United States on July 10, 2020 by Lisa Mathusz Lisa Mathusz
    • True Indigo
Color: Purple Size: 4 Fl Oz (Pack of 1)
Review Image by Brad&Hannah Brad&Hannah
Indigo shade of purple set it for two hours
Reviewed in the United States on September 16, 2023 by Brad&Hannah Brad&Hannah
    • Vibrant and long lasting!
Color: Purple Size: 4 Fl Oz (Pack of 1)
I've used almost every at home semi-permanent hair dye on the market. This has taken the number 1 spot in my heart. I leave the color on over night, and it lasts forever. I've bought it multiple times now for touch ups and doing my roots. This will absolutely be my go-to from now on.
Reviewed in the United States on August 15, 2023 by B.L.
    • incredible!
Color: Purple Size: 4 Fl Oz (Pack of 1)
the product smells incredible and the result is even better. i was about a level 7 and it was really yellow, but that didn't stop this from giving me the most beautiful and most vibrant purple i could imagine. i dyed my hair with it about 2 weeks ago, and it's still super bright! i have been washing with cold water, which definitely prolongs its color! ... show more
Reviewed in the United States on July 1, 2023 by Honeybee
    • Dye stuck to everything except what I wanted
Color: Purple Size: 4 Fl Oz (Pack of 1)
I'm in my 40s. So to say I have experience dying my hair at home is an understatement. I use dye to cover my gray hair. In this case, the iroiro turned my brown hair a lovely shade of purple.. However it barely stuck to my grays. It discolored my shower stall and a small drip on my bathroom sink. A magic eraser plus some baking soda did not remove the stains. It is too late at night to tackle it further. Needless to say, I'm not a fan. On the plus side, it actually smells nice. And my hair feels like its had a lovely moisturizing treatment. If you care what your tub looks like, I'd stay away unless you really like scrubbing. I don't recommend this brand for covering grays. I'll go back to manic panic. ... show more
Reviewed in the United States on June 28, 2023 by Henry Rodriguez

Can't find a product?

Find it on Amazon first, then paste the link below.