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Pureology

Pureology Pure Volume Shampoo | For Flat, Fine, Color-Treated Hair | Adds Lightweight Volume and Body | Clarifies Buildup | Sulfate-Free | Vegan

    • Based on 4,569 reviews
Condition: New
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$37.00 Why this price?
Holiday Deal · 57% off was $86.00

Buy Now, Pay Later

As low as $9 / mo
  • – 4-month term
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  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

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Eligible for Return, Refund or Replacement within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Dec 27
Order within 16 hours and 57 minutes
Available payment plans shown during checkout

Size: 9 Fl Oz (Pack of 1)


Brand: Pureology


Item Form: Liquid


Hair Type: Fine


Scent: Wild Rose, Grapefruit


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.66 x 2.51 x 7.25 inches; 8.82 ounces


Item model number ‏ : ‎ 2390938


UPC ‏ : ‎


Manufacturer ‏ : ‎ Pureology


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Dec 27

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • HAIR FEELS LIGHTER BUT GIVES VOLUME!
Size: 9 Fl Oz (Pack of 1)
Love this shampoo and about to purchase more! Keeps my hair cleaner longer and makes it feels lighter and looks shinier!
Reviewed in the United States on February 21, 2024 by Lindsey
    • Quality
Size: 9 Fl Oz (Pack of 1)
I have used these products for over 20 years… the best shampoo for your hair and the conditioner makes volume and shine..
Reviewed in the United States on February 19, 2024 by Rose Newman
    • So good!
Size: 9 Fl Oz (Pack of 1)
Totally makes my hair softer and more mangeable. I have fine hair and colored. It works like it says it does.
Reviewed in the United States on February 18, 2024 by Stresa109Amazon Customer
    • Love purology but expensive
Size: 9 Fl Oz (Pack of 1)
I bought the thickening shampoo and it cleans well and also makes my fine hair seem thicker. I cannot understand why it’s so expensive though. Unless prices goes down I probably want order again.
Reviewed in the United States on August 31, 2023 by Cynthia
    • Works wonders on my thin, fine hair
Size: 9 Fl Oz (Pack of 1)
I’ve used this shampoo for years now. It is an excellent product for my hair! It leaves my hair feeling very clean and does not strip the oils from my scalp. It does not coat my hair either. It simply cleans thoroughly.
Reviewed in the United States on January 18, 2024 by Geni
    • Not convinced this product is genuine
Size: 9 Fl Oz (Pack of 1)
I've used Pureology products for years. The scents are mild yet pleasing, and the product itself goes a long way. Ordered this one so that I could get it quickly. The bottle I received smells odd and left my hair SO dry--imagine applying it and having an immediate tangled mess that take a ton of conditioner to correct. I'm not sure if it's because it's not real Pureology or because it's volume boosting, but I would not recommend it and will not be ordering again. Going back to the blue bottle I get directly from Pureology. ... show more
Reviewed in the United States on March 4, 2022 by Amy B.
    • Perfect for fine, thin hair
Size: 9 Fl Oz (Pack of 1)
I have hair like cat fur - very fine and silky, but not a lot of volume. This and the matching conditioner give my hair incredible volume. I have highlights, so it is kind to both the coloring and the natural hair. I can go five days between washings and it still looks clean and feels and looks like corn silk. ... show more
Reviewed in the United States on December 28, 2023 by Babs
    • Ugh
Size: 33.8 Fl Oz (Pack of 1)
I think I’ve done this once before and ordered this - I question if it’s a knock off? It’s horrible and leaves your hair feeling rough - waste of $ on this one!
Reviewed in the United States on February 14, 2024 by Paula H.

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