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milk_shake Icy Blond Shampoo - Black Pigment Shampoo for Very Light Blond and Platinum Hair, 10.1 Fl Oz (300 ml)

    • Based on 3,334 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, May 1
Order within 8 hours and 17 minutes
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Size: 10.1 Fl Oz (Pack of 1)


Brand: milk_shake


Item Form: Liquid


Hair Type: Blonde


Scent: Sweet Grape


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.97 x 1.97 x 8.66 inches; 10.1 ounces


Item model number ‏ : ‎ 2


Manufacturer ‏ : ‎ z.one concept SRL


Country of Origin ‏ : ‎ Italy


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If you place your order now, the estimated arrival date for this product is: Thursday, May 1

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Top Amazon Reviews

    • Holy grail for ashy blonde and platinum hair
This product (and the conditioner) are my holy grail duo for my platinum skunk stripe (natural hair is jet black)! It works better than welland T18 chemic toner or any other brand of chemical toner or toning shampoo/conditioner that I've tried. Thankfully, I bought this early on so I didn't waste money on a bunch of toners. It feels luxurious and moisturizing on my hair, and has the PERFECT for hair like mine that pulls both yellow and orange when bleached. My only advice is not to let it sit too long when using for maintenance and make sure to rinse with cold water. Lastly, it smells AMAZING (imagine LUSH has a licorice scent) - sweet, earthy and fresh all at once!!! Worth every penny!!! ... show more
Reviewed in the United States on November 5, 2023 by TM Hill
    • very nice. natural looking compared to purple shampoo
love the color and it smelled pleasant
Reviewed in the United States on April 15, 2025 by Alydira
    • Experimentation dials it in
Lots of disparate reviews for this and the conditioner. Here is my experience. This works great for me, used occasionally. My hair is not platinum but dark blonde, and my ends get light. Other brass correcting treatments have done nothing for me, so I took a chance with this. I use the shampoo once every couple of weeks. I use the conditioner more often: once a week directly after shampooing, and once or twice after my regular conditioner focusing on the ends where the brass is. Everyone's hair absorbs differently. For me, leaving it on 3 or 4 minutes is enough. I saw little difference in brassiness after the first combined use of the shampoo and conditioner, but my hair appeared a hint darker. I waited several days before the next use, and then experimented until I got it right. Now, the brass is nearly eliminated without darkening my hair overall. It is not drying for my hair but leaves it soft and shiny. Bottom line: if the first use doesn't impress you, keep at it until you figure out what frequency and application type works for your hair. ... show more
Reviewed in the United States on March 23, 2025 by ne20130
    • It literally works.
I’m not one to write reviews but I felt like I needed to let my fellow blondes know that this is IT! I just spent big bucks at the salon to remove brass annd get brighter and honestly even with a full head of highlights AND a bleach wash I was still brassy, almost peachy warm. Ughhhhhh. I didn’t want to complain to the stylist because she was so sweet and I didn’t want to add another bleaching to my long blonde hair so I watched some Tik toks and was lead here. I used this ONE wash- applied to wet hair, left it in for 7 minutes and prayed. Rinsed and conditioned as normal. As soon as I started blow drying I was giddy to see my hair was the perfect creamy not brassy blonde that I love. I’m SOLD. This works 100% better than shimmer lights and all other purple shampoos I’ve tried. Get it blondies, you won’t be disappointed. ... show more
Reviewed in the United States on February 14, 2025 by momwifecrafter
    • Smells nice and makes hair soft.
I was a bright light blonde in my childhood but my hair has darkened overtime. So it doesn't seem to work drastically for me, but it definitely tones! but for my two kids who are bright blonde, he takes the yellow out and leaves their hair shiney and almost silver! It smells kinda like purple grape medicine, but in a good way not yucky! And the scent isn't overpowering and it doesn't bother my highly sensitive allergies. Very pleased and will buy again ... show more
Reviewed in the United States on December 23, 2024 by C&L
    • Nice
Does not dry out hair, leaves hair soft, last a long time, non leaking. Good value for money, smells like grapes which I like, does NOT have a chemical smell like some of the other purple shampoos which is horrible!
Reviewed in the United States on April 6, 2025 by Sj
    • Not for light blondes
So here’s the scoop, this stuff leaves my hair feeling not dried out and it has kind of a grape bubblegum type smell to it so it’s not gawd awful like some blonding shampoo. But, if you have light blonde hair and you like your platinum or your beautiful Light buttery blonde hair do not put this in there. You will regret it and be sad about it… I went to the salon and had them do some powder in my hair to get that toner out, but if you have an ash blonde or maybe silvery hair, that’s maybe on a darker side this stuff would probably work perfect for you. It just really wasn’t for me because I like my light blonde hair. ... show more
Reviewed in the United States on April 15, 2025 by Sara Slick
    • Love it
This is the best shampoo for very light blonde or platinum hair! Makes hair super shiny and full of volume!
Reviewed in the United States on April 17, 2025 by Marie

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