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milk_shake Icy Blond Shampoo - Black Pigment Shampoo for Very Light Blond and Platinum Hair, 10.1 Fl Oz (300 ml)

  • Based on 2,688 reviews
Condition: New
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Returnable until Jan 31, 2025

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Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, Feb 7
Order within 20 hours and 7 minutes
Available payment plans shown during checkout

Size: 10.1 Fl Oz (Pack of 1)


Brand: milk_shake


Item Form: Liquid


Hair Type: Blonde


Scent: Sweet Grape


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.97 x 1.97 x 8.66 inches; 10.1 ounces


Item model number ‏ : ‎ MTZ110050AHBL035


Manufacturer ‏ : ‎ z.one concept SRL


Country of Origin ‏ : ‎ Italy


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Feb 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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Top Amazon Reviews


  • best purple shampoo
it took only a few uses for me to noticed the difference. I LOVE IT. it has helped me keep up with my color. so much better than any other brand. the smell is just a plus 😍 for this being a purple shampoo, and one that isn’t used so so often. the value and price are unbeatable.
Reviewed in the United States on December 4, 2024 by Lex

  • Works well
I use this product twice a week and it keeps my hair from looking so brassy, my stylist recommended it to me and I love it! It smells so good too I get so many compliments
Reviewed in the United States on November 4, 2024 by Alyssa Randall

  • Highly recommended for icy blondes
I have platinum blonde hair that sometimes turns "buttery" in between salon visits, due to hard water. When this product was first released, my hairdresser used it on me rather than adding toner to my hair after getting my roots done. It's like magic! My hair turns a beautiful shade of pearl white after using this, it's the best way I can describe it. A word of caution though, the first day or two it will leave a bit of a "gray" tone, but never fear... it will wash out. I try to use this when I don't plan to go anywhere except maybe work (lol) for a couple days. Once it fully washes out, my icy blonde is chef's kiss perfect. It also smells lovely!! ... show more
Reviewed in the United States on December 8, 2024 by JustJane

  • Wish I had taken before & after photos!
Wow! Just: wow! I had seen this shampoo every time I searched for “toning shampoo for blonde hair”. I bleach my hair every 6 weeks or so, so it goes without saying that I use a LOT of products in between those bleach jobs to restore bonds, combat damage, retain moisture, and neutralize brassy tones. So I’ve used a lot of products. When I say this shampoo is the best toning shampoo I’ve ever used, you can be sure I have the data set for it to mean something. In just one wash (with my usual bonding conditioner), it neutralized all the yellow in my hair. In the shower I looked at the ends and I was worried they might end up grey. A lot of the purple stuff will leave my porous ends purple until I shampoo again. But when I rinsed and dried my hair…it looks so good. There is a very faint hint of grey in a few spots, but you need to really be scrutinizing my hair to notice. I’m sure it will come out when I do my hair mask tomorrow. It gave me that perfect ashy, cool platinum I love. Thank god, because as much as I love T18, I just don’t think I could handle putting developer in my hair one more time this month. ... show more
Reviewed in the United States on August 18, 2024 by Kirsten Garner

  • Brightening
This shampoo is great for brightening blonde. I definitely notice the difference after using this. My hair is brighter and lighter than before using it. It really helps with the brassy blonde. It works better the longer you leave it on your hair but it has really nice results. My only complaint is that I wish it were more hydrating. I have very dry hair and this shampoo does not hydrate as much as I would like but I just make up for that with other products. This is a great product for the price and I will continue to use it to brighten my blonde keeping it looking nice between color apts. ... show more
Reviewed in the United States on May 16, 2024 by Karleen Birman

  • Purple what??? Nope.
If you’re looking for a toning shampoo that truly cancel out ALL the brassy look of your blonde, gray, white or silver hair then look no further. Have some platinum blonde heavy highlights that I am keeping toned while allowing my natural gray grow out. This is awesome. So much more effective than any other purple product I’ve used. It arrived perfectly packaged no leaks. I have not experienced any hair loss or dryness. It lasts for a couple of washes depending on how long you leave it and the color you desire. The only complaint or negative comment I can think of is it leaves a dark residue on the shower surfaces but it cleans away easily without staining. It doesn’t have the same milkshake scent instead it has a sweet grape 🍇 scent. It really is a fantastic product. ... show more
Reviewed in the United States on November 29, 2024 by Micha

  • Dark purple; not black
I had high hopes for this after the reviews I’ve seen on Amazon and the benefits I’ve seen about black shampoo vs. purple shampoo. The grape smell is delicious and reminds be of grape bubble gum and it seemed to work well in my hair. It didn’t dry my hair, which is a big plus. Turns out it was dark purple; not purple. And it didn’t work any better than other shampoos I’ve used. ... show more
Reviewed in the United States on December 20, 2023 by Michtyri

  • AMAZING FOR PLATINUM
I have used a lot of toning shampoos and this one is by far the best!! It actually works to tone any yellow out! Sure it dries out my hair a little bit but all toning shampoos do and this one isn't as bad as others! I follow it with the conditioner and my hair is back to being super soft with no yellow! ... show more
Reviewed in the United States on October 13, 2024 by Shelbi

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