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Acure

Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz

    • Based on 844 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Mar 31
Order within 18 hours and 15 minutes
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Features

  • Smooth & Tame Frizz Gently cleanse while taming frizz and flyaways with our Simply Smoothing Shampoo, leaving hair sleek, soft, and more manageable.
  • For All Hair Types This lightweight, smoothing formula works on all hair types, including wavy, curly, and color-treated hair, providing long-lasting shine and control.
  • Nourishing Ingredients Infused with marula oil and coconut water, this shampoo helps hydrate, strengthen, and enhance hairs natural smoothness without weighing it down.
  • Clean, Vegan Formula Made with 100% vegan and cruelty-free ingredients, free from sulfates, parabens, mineral oil, and harsh chemicalsgentle yet effective for everyday use.
  • Easy to Use Massage into wet hair, lather, and rinse thoroughly. Follow with Simply Smoothing Conditioner for the ultimate sleek, frizz-free finish.

Description

ACURE Simply Smoothing Shampoo - Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz

Brand: Acure


Item Form: Foam


Hair Type: Frizzy, Dry, Damaged


Scent: Coconut


Age Range (Description): Adult


Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 2 x 3 x 8 inches; 8 ounces


Item model number ‏ : ‎ ET1101


UPC ‏ : ‎


Manufacturer ‏ : ‎ Better Planet Brands, LLC


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Mar 31

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Natural, clean and doesn’t weigh hair down.
Review Image by carla R carla R
I bought the shampoo and conditioner because I’ve have been trying to eliminate chemicals from my detergents and body care products. The ingredients and “clean” and “Bobby Approved”. The shampoo didn’t seem to have any scent…literally nothing. The conditioner had a light, pleasant warm floral scent. Once my hair dried, it just had a nice subtle clean scent. The shampoo actually lathered fairly well conduit doesn’t have the surfactants that other shampoos have. It rinsed out well and my hair and scalp felt clean. The conditioner has a consistency of yogurt. I was able to easily brush through my medium length hair with the conditioner still in. The conditioner rinsed out well, my hair felt nice and it was still easy to comb through after it was towel dried. I allowed my hair to air dry and it helped tame some of my frizz. I have medium thickness, 2b, fine hair and this didn’t weigh my hair down at all but it still felt soft and under control. I will definitely purchase again. ... show more
Reviewed in the United States on February 21, 2025 by carla R carla R
    • Awesome if you've had a smoothing treatment
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip! ... show more
Reviewed in the United States on January 18, 2021 by juliec
    • Fresh and clean
This shampoo has good lather and cleans well. You don’t need much shampoo to get the job done. It keeps the hair nice and soft, proving that the anti-fizz does work. The product is clean, and has no nonsense ingredients and it’s decently priced. Well worth it.
Reviewed in the United States on August 19, 2024 by D
    • Love this
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works! ... show more
Reviewed in the United States on April 11, 2024 by Marquelle Lawrence
    • No harmful ingredients
Love this shampoo Really cleans and leaves hair shiny and soft
Reviewed in the United States on March 6, 2025 by Amazon Customer
    • Love it
We like this shampoo and it's clean ingredients. Smells good. It doesn't make our hair look dull. Hair seems to be healthy. This shampoo doesn't make my hair tangle or feel dry.
Reviewed in the United States on February 15, 2025 by Audy
    • Love this shampoo
I've been using this smoothing shampoo for a few weeks now, and I'm impressed with the results. My hair feels incredibly soft and smooth after each wash, without feeling weighed down. The formula is gentle and leaves my hair with a healthy shine. It works wonderfully for keeping my hair looking polished and sleek, even on days when I just let it air dry. The subtle scent is a nice touch, and it lingers just enough without being overpowering. If you're looking for a shampoo that delivers smooth, silky hair without the heaviness, this is definitely worth a try! ... show more
Reviewed in the United States on August 10, 2024 by Giavanna
    • Too expensive
The ingredients are good but too expensive, and you will not notice any difference in your hair.
Reviewed in the United States on September 25, 2024 by Sheena Vasandani

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