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The Power of Moments: Why Certain Experiences Have Extraordinary Impact

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Description

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences. Read more

Publisher ‏ : ‎ Simon & Schuster; 1st edition (October 3, 2017)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 320 pages


ISBN-10 ‏ : ‎ 1501147765


ISBN-13 ‏ : ‎ 60


Item Weight ‏ : ‎ 14.7 ounces


Dimensions ‏ : ‎ 5.5 x 1 x 8.38 inches


Best Sellers Rank: #7,472 in Books (See Top 100 in Books) #56 in Communication & Social Skills (Books) #58 in Interpersonal Relations (Books) #150 in Happiness Self-Help


#56 in Communication & Social Skills (Books):


#58 in Interpersonal Relations (Books):


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Top Amazon Reviews


  • Loved this book!
Wow! There is something in here for everyone. Business, education, government, personal - quality content, thought provoking solutions. BUILD PEAK MOMENTS. "We all have a superpower we are not using" - so simple! Highly recommend. Updated 9/12/2019 I highly recommend this book. It’s presently at the top of my list for 2019 reading. Chip & Dan Heath take you through some very basic concepts that are easily implemented. The stories they share are relatable and real. I’ve listened to a number of interviews with Dan Heath where he shares some of the same information and two recurring themes I find incredibly powerful are: 1 – Creating moments is like a superpower we all have that we are not using right now 2 – Beware the soul-sucking force of reasonableness The Magic Castle Hotel story is incredibly thought provoking. This place has reviews through the roof and has won numerous prestigious awards. It’s an old 1950s apartment complex and there is nothing amazing about the physical plant. The experiences however, are AMAZING. Magicians walking around, FREE snacks (and not airline size – think full sized supermarket bags), a phone by the pool where kids can call and get popsicles delivered to them by a white-gloved server on a silver platter, and much more. After you are fully amazed by the experiences at The Magic Castle Hotel – the Heath brothers get you thinking about typical discussions around the conference room that go like this: (this is all in the book – these are my words & memories from reading – a few of the scenarios I thrown in my own “voice of reason” scenarios – the Ideas are realities at The Magic Castle Hotel) Idea: “Hey we could have magicians walking around performing magic tricks for the kids” Voice of Reason: “Yeah that would be nice, but what if guest attendance was low and there weren’t any kids around – we’d be paying them to do nothing. What if one of these magicians upset a kid? Anyway, kids don’t like magicians any more – they want to see videos – we could save money by having a TV screen in the lobby that we call the ‘Magic TV’ and put some magic videos on it.” Idea: “Hey we could put a red phone outside by the pool and whenever someone picked it up a person would answer and take their order for a popsicle and then we could have someone in a butler suit with white gloves come deliver it to them poolside on a silver platter.” Voice of Reason: “Great idea, but how would we staff that? What if we were busy and nobody answered the phone and a kid was upset? Aren’t popsicles choking hazards? Butler suits are cool, but then we are asking our employees to do something different and keep up with a whole new uniform standard. How about we just put a cooler out by the pool with a sign above it that says “FREE Popsicles.” Idea: “Hey we could have a snack list for kids and whatever they wanted at anytime they could get for FREE, and it wouldn’t just be a small snack – it would be a legit sized bag of whatever they wanted.” Voice of Reason: “I like that idea, but think how much money we could save if we did smaller portions – also that would be healthier for the kids. Actually now that we’re thinking about it, should we be giving away free food? – what about liabilities? What if a child ate something and had an allergic reaction? What if the snack they wanted wasn’t on the list and they got upset.” It’s comical when you look at these powerful moments from the reverse point of view. We’ve all been in meetings where someone is hell-bent on defending the status-quo; or comes up with multiple alibis for failure. STOP THE INSANITY! The biggest brands, the truly trademark companies, the ones making the $$, getting the reviews, the ones that have the raving fans – they have crossed over the reasonableness boundary and are thinking outside the box, breaking the script, and making the ordinary extraordinary. Thank you Chip & Dan Heath! ... show more
Reviewed in the United States on August 20, 2019 by Jonathan Peyton

  • Must Read!
If you are a person who wants to have an impact on people, this book is a must read! It’s extremely insightful in the most practical way. Great stories with unique applications. I’ve bought this book for friends as gifts, work colleagues as a professional development exercise, and have reread mine at least 3 times. My pages are dog eared, highlighted, and tattered from so much use. Fantastic book! ... show more
Reviewed in the United States on July 3, 2024 by Staci Miller

  • Pretty good book
The concept was laid out clearly in the first few chapters. Then the authors laid out an explanation of each type of “moments” : elevation, insight, pride, connection. The concept is very interesting & powerful, that businesses/organizations can create powerful moments that are unique to customers and individuals. I just felt all the psychological studies incorporated into the book were not interesting or applicable. The actual examples of these types of moments were very interesting, however. I would recommend to anyone involved in marketing but maybe skim over some parts ... show more
Reviewed in the United States on October 25, 2024 by Joel S

  • Great book! Does not come with a jar of lightning.
I don't typically read non-fiction (biographies and history books are rarely as interesting as dragons!) so I feel that the five-star rating for this book fails to convey the positive feelings I have. The authors provide an excellent, fun, and thought-provoking book written with enough snarky comments (generally in footnotes) to create some chuckles. But the highlight of the book is its broad applications which are relevant to everyone. The advice given can be applied if you're a boss, a parent, a friend, a counselor, a hotel manager, or just a human who wishes to have happier memories. The four elements of the moments defined are simple, but that's what makes it such a splash of cold water. This is nothing novel - as the book explains, we have powerful moments all the time in our lives; however, we typically leave them to chance. What makes this book so great is that it explains the reasons why these moments have power and then it explains that we can ENGINEER them. We can manipulate factors to ensure moments are impactful. That's the true beauty of this book. The only critique I have refers to one of the elements (Insight) gives a lot of great advice on how to inspire realizations, but requires the "Inspirer" to be in some leadership position, i.e. to make developers realize how crappy their phone app was, an executive scheduled a lunch and had them try to use the app the same as an average user. This is a wonderful idea, as are many of the other ideas offered, but they contain a central theme - none of them are representative of a peon or customer being able to inspire realization. How does a worker get his voice heard if he can't make his bosses "trip over the truth". It's a small complaint, but it snagged my attention nonetheless. I have already recommended this book to friends, family, and coworkers alike. Unlike other "leadership-style" books, I can't foresee a negative effect if everyone tried to apply the information in this book. I surmise we'd just live in a kinder, more thoughtful world. And I'm ok with that. ... show more
Reviewed in the United States on March 22, 2018 by J. Thunderbolt

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