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SexyHair Style Hard Up Hard Holding Gel | Extreme Hold | Non-Flaking Formula | All Hair Types

  • Based on 13,617 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Nov 17
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Style: Hard Up | 16.9 fl oz


Product Benefits: Mica and titanium dioxide are added shining agents. The blue color reflects light and adds shine to the hair. See more


Hair Type: All


Material Type Free: Dairy Free


Scent: Aloe


Liquid Volume: 16.9 Fluid Ounces


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.61 x 3.61 x 5.25 inches; 10.58 ounces


Item model number ‏ : ‎ AD933


Batteries ‏ : ‎ A batteries required.


UPC ‏ :


Manufacturer ‏ : ‎ SexyHair


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 17

This item is non-returnable:

This item is non-returnable

View our full returns policy here.

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Top Amazon Reviews


  • Looking for a strong holding gel? This is it.
Style: Hard Up | 1.7 fl oz (Travel)
I have always had a lot of wispy hairs around my hairline that annoy me. I have very fine hair, and have several fans going at all times in my work space, and the feeling of those little hairs tickling and tickling my face drives me crazy. I’ve been looking for a strong hold gel that I can just put on the stray hairs in the morning, and then forget about it. I want a gel I can rely on to hold all day- and then some. I am old enough to remember the incredibly strong hold styling products we had in the 80s we used to spike up or hold up the masses of volume that we strove to get into our hair. I remember I.C.E. Gel by Joico had a really strong hold, as well as that teal blue gel KMS made, or the spray gels like Spritz Forte by Sebastian (I still remember its sweet, alcohol smell) that faithfully kept your hair in place through a long night of dancing, and through what came after. I can’t find any of those old reliable products any longer. Is it that one or more of the ingredients in those oldies but goodies is now possibly banned? Or, it could just be that nowadays, not as many people want to put that kind of 80s gravity-defying volume in their hair. I tried a few big box store gels, like Gorilla gel, whose holding agent-heavy ingredient list looked promising in terms of delivering hold, and a few other gels that claimed to give a “super strong hold.” None of the products I tried held the little wispies beyond an hour or so, and I ended up returning them all. I found the Got2 Be gel in the yellow tube to have an adequately powerful hold, but the smell and texture of the product reminded me too much of Elmer’s glue. It just wasn’t pleasant to use. (Their hairspray is amazing, though.) I read through the reviews submitted for supposedly stronger holding gels here on Amazon, and this one caught my eye. Many reviewers (thanks, guys!) mentioned decently strong hold. I decided to try the smaller tube of it, and if it didn’t work, I would give it to a friend. It arrived. I sprayed some water around my hairline, and brushed the hair back. I dispensed about a dime size of the Hard Holding Gel into my palm and distributed it to my other palm, and then applied the product to my hair line. The Gel is a fairly viscous blue gel, on the thicker side, but not annoyingly so. It has a light, fresh neutral scent that is barely detectable. It’s formula reminded me of the not-strong holding Gorilla gel, so I decided to add more product to my hairline, as I wanted to make sure I had enough to feel what it was like, and also to make sure those annoying hairs were finally tamed. It was hot and dry today, so the gel dried quickly. And- I was transported back to those no-nonsense hair gels of the 1980s. This stuff has true holding power. In fact, by accident, I had put way too much in my hair, and when I run my hands over where the dried gel is, it does feel crunchy. But weirdly- it doesn’t feel not right to me. I guess it’s because I don’t intend to brush out my hair later, or perhaps that I am used to products that hold like this from using them back in the day. I just want my hair to stay put, for as long as possible. And I can tell that this Hard Holding Gel is going to deliver. I tried brushing through part of my gelled hairline so I could report what that was like. The gel brushed out clean, without any flaking, and no crunchy feeling remained. Though I really over-applied the product, I can’t feel it on my hair, unless I touch it. I mean- there’s no weird extra stiffness or feeling of a product’s presence on my hair, as with the Got 2 Be gel. My hair is, finally, just doing what I want it to be doing. This smaller sized tube is going to last me a long time, because I know now that a much smaller amount than I initially applied will be powerful enough to do the job. This gel re-activates easily with a bit of water, too. And it rinses out clean. Anyone looking for a powerfully holding hair product that will allow you to spike or slick back your hair or otherwise have it defy gravity, and have it hold ALL DAY, should definitely check out this product. This stuff is the real deal. Thinking back again to the hairstyles of the 80s, I bet this gel would even be powerful enough to hold up one of the big Mohawks a few of my buddies sported. And to do that takes some no-nonsense, powerful holding hair gel. Really glad my search is over for the ideal, dependable go-to styling product. Highly recommended! ... show more
Reviewed in the United States on October 20, 2023 by Laughing Sal

  • just a dab will do
Style: Hard Up | 16.9 fl oz
works and smells great. use it after showering and good to go .Holds all day into the night . if you happen to fall asleep without showering, you wake up and add a little water to our hair and your good to go for day 2
Reviewed in the United States on May 25, 2024 by joe

  • Quality
Style: Hard Up | 5.1 fl oz
This gel is legit. Has an amazingly strong hold all day long and smells great. Well worth the purchase!
Reviewed in the United States on June 2, 2024 by Phenomeron

  • The best
Style: Hard Up | 1.7 fl oz (Travel)
I was looking for a hair gel to use for my daughter’s dance recital. After watching a dance mom on YouTube she recommended this gel and it surely doesn’t disappoint. It was great and my daughter’s hair held up beautifully.
Reviewed in the United States on May 20, 2024 by SimplyFullfilled

  • Good stuff
Style: Hard Up | 5.1 fl oz
Holds well. Always used the cheap stuff before. This is a step up
Reviewed in the United States on April 4, 2024 by Barnes Family

  • The absolute best of the best
Style: Hard Up | 16.9 fl oz
Male/Thick Brown Hair Hairstyle- Zero Fade to top of C tapered to 2 in on top. Styled up and slightly to the left. Other style worn is messy look no comb up in front. I have tried so many products. 7 different pomades and 10+ gels. All typically looking for the strongest hold that brand makes. My hair doesn’t like to stay up for most brands. I guess it’s too think. Either way I’ve learned through my trials and testing that this specific product the best product for me hands down. The scent is perfect and not strong enough to even notice which I like a lot as I always wear a cologne. The hold is perfect my hair stands strong with this one and will not loose shape ever. I am confident you can sleep with this in and not have to do your hair in the morning...if that’s your type of thing. Another HUGE benefit to this stuff is it will not dry out...ever. A lot of gels I tested dried out and you ended up with flakes. That won’t happen with Hard Up and I assure you that is a huge selling feature. I see a lot of people complaining on a price increase on this product. Honestly this is a great value for the money you spend. The larger bottle of this with the pump will last me months...and I do my hair every single day. I would pay more for this without it even slightly bothering me. I think the real rip off is the other brands that don’t even come close to standing alongside this bad boy. If anybody is curious my number 2 spot in my testing was Uppercut Deluxe Pomade and my number 3 spot is Imperial Pomade. But honestly I haven’t and will not buy those anymore as Hard Up is on a whole other level for me. That’s where my money will continue to go for my hair. ... show more
Reviewed in the United States on April 11, 2021 by Sam

  • Very good
Style: Hard Up | 16.9 fl oz
Really like this product. Great hold. Looks good. Not greasy and big plus it has a pump
Reviewed in the United States on May 30, 2024 by david moossazadeh

  • Love the gel!
Style: Hard Up | 5.1 fl oz
Sexy Hard Up Gel has become the star of my styling routine, offering a robust hold without compromising on flexibility or shine. As someone who appreciates a hairstyle that can last all day and transition into the evening, this product has delivered on all fronts. Its strength is unmatched, capable of maintaining my chosen style through humidity, workouts, and the general chaos of daily life. Despite its holding power, what I love is that it doesn’t leave my hair feeling stiff or crunchy. Instead, my hair stays touchable, moves naturally, and yet, the style holds. The gel also provides a sleek, high-shine finish that adds a healthy-looking gleam to my hair. It’s the kind of shine that catches the light beautifully, turning heads and garnering compliments about how ‘put-together’ my look is. For those who prefer a matte finish, a little goes a long way and can be toned down by mixing with a small amount of water or applying to damp hair. Its versatile formula is another plus, as it works wonders on both short and long hair, and for a variety of styles from spikes to smooth backs. And, let’s not forget the scent - it’s subtle yet masculine, leaving a fresh impression without overwhelming the senses. In conclusion, Sexy Hard Up Gel has locked in its place as my go-to hair product. For anyone looking to elevate their style with a product that offers a sexy, strong hold without sacrificing hair health or versatility, this is the gel for you. It’s a standout product that truly lives up to its name. ... show more
Reviewed in the United States on November 7, 2023 by MJ

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