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SexyHair Style Hard Up Hard Holding Gel | Extreme Hold | Non-Flaking Formula | All Hair Types

  • Based on 13,692 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Nov 17
Order within 15 hours and 35 minutes
Available payment plans shown during checkout

Style: Hard Up | 1.7 fl oz (Travel)


Product Benefits: High-performance gel that won't flake


Hair Type: Dry


Material Type Free: Paraben Free


Scent: Unscented


Liquid Volume: 50 Milliliters


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.18 x 1.18 x 4.21 inches; 2.08 ounces


Item model number ‏ : ‎ AD936


UPC ‏ :


Manufacturer ‏ : ‎ SexyHair


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Looking for a strong holding gel? This is it.
Style: Hard Up | 1.7 fl oz (Travel)
I have always had a lot of wispy hairs around my hairline that annoy me. I have very fine hair, and have several fans going at all times in my work space, and the feeling of those little hairs tickling and tickling my face drives me crazy. I’ve been looking for a strong hold gel that I can just put on the stray hairs in the morning, and then forget about it. I want a gel I can rely on to hold all day- and then some. I am old enough to remember the incredibly strong hold styling products we had in the 80s we used to spike up or hold up the masses of volume that we strove to get into our hair. I remember I.C.E. Gel by Joico had a really strong hold, as well as that teal blue gel KMS made, or the spray gels like Spritz Forte by Sebastian (I still remember its sweet, alcohol smell) that faithfully kept your hair in place through a long night of dancing, and through what came after. I can’t find any of those old reliable products any longer. Is it that one or more of the ingredients in those oldies but goodies is now possibly banned? Or, it could just be that nowadays, not as many people want to put that kind of 80s gravity-defying volume in their hair. I tried a few big box store gels, like Gorilla gel, whose holding agent-heavy ingredient list looked promising in terms of delivering hold, and a few other gels that claimed to give a “super strong hold.” None of the products I tried held the little wispies beyond an hour or so, and I ended up returning them all. I found the Got2 Be gel in the yellow tube to have an adequately powerful hold, but the smell and texture of the product reminded me too much of Elmer’s glue. It just wasn’t pleasant to use. (Their hairspray is amazing, though.) I read through the reviews submitted for supposedly stronger holding gels here on Amazon, and this one caught my eye. Many reviewers (thanks, guys!) mentioned decently strong hold. I decided to try the smaller tube of it, and if it didn’t work, I would give it to a friend. It arrived. I sprayed some water around my hairline, and brushed the hair back. I dispensed about a dime size of the Hard Holding Gel into my palm and distributed it to my other palm, and then applied the product to my hair line. The Gel is a fairly viscous blue gel, on the thicker side, but not annoyingly so. It has a light, fresh neutral scent that is barely detectable. It’s formula reminded me of the not-strong holding Gorilla gel, so I decided to add more product to my hairline, as I wanted to make sure I had enough to feel what it was like, and also to make sure those annoying hairs were finally tamed. It was hot and dry today, so the gel dried quickly. And- I was transported back to those no-nonsense hair gels of the 1980s. This stuff has true holding power. In fact, by accident, I had put way too much in my hair, and when I run my hands over where the dried gel is, it does feel crunchy. But weirdly- it doesn’t feel not right to me. I guess it’s because I don’t intend to brush out my hair later, or perhaps that I am used to products that hold like this from using them back in the day. I just want my hair to stay put, for as long as possible. And I can tell that this Hard Holding Gel is going to deliver. I tried brushing through part of my gelled hairline so I could report what that was like. The gel brushed out clean, without any flaking, and no crunchy feeling remained. Though I really over-applied the product, I can’t feel it on my hair, unless I touch it. I mean- there’s no weird extra stiffness or feeling of a product’s presence on my hair, as with the Got 2 Be gel. My hair is, finally, just doing what I want it to be doing. This smaller sized tube is going to last me a long time, because I know now that a much smaller amount than I initially applied will be powerful enough to do the job. This gel re-activates easily with a bit of water, too. And it rinses out clean. Anyone looking for a powerfully holding hair product that will allow you to spike or slick back your hair or otherwise have it defy gravity, and have it hold ALL DAY, should definitely check out this product. This stuff is the real deal. Thinking back again to the hairstyles of the 80s, I bet this gel would even be powerful enough to hold up one of the big Mohawks a few of my buddies sported. And to do that takes some no-nonsense, powerful holding hair gel. Really glad my search is over for the ideal, dependable go-to styling product. Highly recommended! ... show more
Reviewed in the United States on October 20, 2023 by Laughing Sal

  • This HOLDS.
Style: Hard Up | 5.1 fl oz
With this gel, I don't need to add the styling paste that I usually use to hold the look I want. I use a tiny amount, and it lasts all day. If I want to add more texture, I just wet my hands and create the look. It's great, and it's going to last a loooong time.
Reviewed in the United States on July 10, 2024 by Laura Moon

  • Quality
Style: Hard Up | 5.1 fl oz
This gel is legit. Has an amazingly strong hold all day long and smells great. Well worth the purchase!
Reviewed in the United States on June 2, 2024 by Phenomeron

  • Good, holds well.
Style: Hard Up | 16.9 fl oz
Gives good body and control.
Reviewed in the United States on June 13, 2024 by Nuna

  • Has the formula changed as well as the packaging?
Style: Hard Up | 5.1 fl oz
I have been using Hard Up gel for over 20 years. It dries quickly and has great hold. However, I have noticed of late that when I run my fingers through it to loosen the hold and have a more natural look, the product causes white flakes, which it didn't in the past. Very annoying and the "no flake" was one of the reasons that I started using it years ago. And it does seem that it started with the change of the tube. Has the company changed hands? Changed the formula? Is it being counterfeited? If so, how can one tell the fake from the real. I know there are a lot of fake products on Amazon, and when I get something for my wife, I do my due diligence before purchasing. ... show more
Reviewed in the United States on March 22, 2024 by imnokid

  • Works great!
Style: Hard Up | 1.7 fl oz (Travel)
I used this for my one year old and his hair stayed up for the whole day! Smells okay it’s not bad. I would definitely buy this again! It even doesn’t leave those flakes like other gels do
Reviewed in the United States on June 15, 2024 by Jojo

  • Finally!!
Style: Hard Up | 1.7 fl oz (Travel)
This product is AMAZING. I have tried several products to tame the frizz in my hair and retain my curls. This picture is 3 days after putting the product in my hair!! All I do in the morning is spritz my hair and go. It has a very nice light smell. Can't wait to try their other products.
Reviewed in the United States on June 18, 2024 by Sydney Sydney

  • Love the gel!
Style: Hard Up | 5.1 fl oz
Sexy Hard Up Gel has become the star of my styling routine, offering a robust hold without compromising on flexibility or shine. As someone who appreciates a hairstyle that can last all day and transition into the evening, this product has delivered on all fronts. Its strength is unmatched, capable of maintaining my chosen style through humidity, workouts, and the general chaos of daily life. Despite its holding power, what I love is that it doesn’t leave my hair feeling stiff or crunchy. Instead, my hair stays touchable, moves naturally, and yet, the style holds. The gel also provides a sleek, high-shine finish that adds a healthy-looking gleam to my hair. It’s the kind of shine that catches the light beautifully, turning heads and garnering compliments about how ‘put-together’ my look is. For those who prefer a matte finish, a little goes a long way and can be toned down by mixing with a small amount of water or applying to damp hair. Its versatile formula is another plus, as it works wonders on both short and long hair, and for a variety of styles from spikes to smooth backs. And, let’s not forget the scent - it’s subtle yet masculine, leaving a fresh impression without overwhelming the senses. In conclusion, Sexy Hard Up Gel has locked in its place as my go-to hair product. For anyone looking to elevate their style with a product that offers a sexy, strong hold without sacrificing hair health or versatility, this is the gel for you. It’s a standout product that truly lives up to its name. ... show more
Reviewed in the United States on November 7, 2023 by MJ

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