Search  for anything...

BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

  • Based on 52,585 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $7 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: 20 left in stock
Fulfilled by Amazon

Arrives Wednesday, Dec 25
Order within 6 hours and 30 minutes
Available payment plans shown during checkout

Features

  • STAY ICY COOL BLONDE - The Bold Uniq purple hair mask for blonde, platinum, gray, or silver hair is the perfect gloss treatment for revitalizing color-treated hair. Removes brassiness and yellow tones while conditioning the hair at the same time.
  • SAY NO TO DRY & DAMAGED HAIR - Strengthen color-treated hair with a hydrating formulation of natural oils like coconut and marula oil. This purple conditioning mask also provides the perfect lightweight hair mask for all hair types.
  • NEUTRALIZE BRASSINESS - This is the perfect product for toning bleached hair that's gotten brassy over time. The purple - violet colored mask subtly neutralizes brass for blonde, platinum, gray, or silver colored hair.
  • BLONDE HAIR, DO CARE - Protect your locks with a scientifically-formulated blonde toner that absorbs UV rays from the sun to protect hair against color-fade and maintain vibrancy for salon fresh, healthy-looking hair.
  • PARABEN & SULFATE FREE - Stylists worldwide recommend this vegan bleached hair mask made with soy protein, vitamin B5, and super oils for high-quality, at-home hair care. Regular toning will strengthen dry, damaged hair.

Brand: BOLD UNIQ


Item Form: Lotion


Material Feature: Natural


Hair Type: Dry


Product Benefits: Conditioning, Moisturizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.54 x 4.33 x 2.95 inches; 10.58 ounces


Item model number ‏ : ‎ BLU00125


Manufacturer ‏ : ‎ Second Glance Beauty


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Dec 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Excellent product
I am so impressed with the Purple Shampoo & Mask Bundle! The shampoo leaves my hair feeling incredibly clean and refreshed, while neutralizing any brassiness in my blonde highlights. The mask is the perfect complement—it’s so hydrating and leaves my hair soft, shiny, and smooth without weighing it down. I’ve noticed a big difference in the vibrancy and health of my hair since I started using these products. The combination is easy to use and works wonders for maintaining that beautiful, cool-toned blonde. I highly recommend this bundle for anyone looking to enhance and protect their color-treated hair! ... show more
Reviewed in the United States on November 7, 2024 by Juan Muratalla

  • Conditions and tones down brassiness ❤️
Are use this for the first time last night. Are used it on dry hair and applied it first at my scalp and then threw out to the end I made sure to flip my hair over and get the underside of all my hair. I left it on about seven minutes, and then thoroughly rinsed. I did spray a tiny bit of leave in conditioner after just to make sure I could comb through it. However I noticed that this product almost worked as a conditioner in that I didn’t really need to use my detangling spray. The smell was subtle but nice fresh and clean smelling. I have lots of brown pretty much light brown and about 70% highlighted hair. What I received for results were my blonde was definitely platinum-ish, and my brown seem to blend nicer with it rather than having a two toned affect. I love this because it will allow me to go longer in between coloring my hair. I also love the way it looks so much less brassy and more natural. I’m going to use it again on wet hair and see how it works that way and update. However I think it works fine on dry hair unless I guess your hair was totally bleached blonde then possibly may give you more purple tones I didn’t really notice any purple tones in my hair. I’m very satisfied with this product especially since my hair felt soft and smelled great and I didn’t notice any breakage on my comb at all which I normally do get some breakage. All in all this is a great product I love especially I’m going to use it again on wet hair and see how it works that way and update. However I think it works fine on dry hair unless I guess your hair was totally bleached blonde then possibly it may give you more purple tones I didn’t really notice any purple tones in my hair. I’m very satisfied with this product especially since my hair felt soft and smelled great and I didn’t notice any breakage on my comb at all which I normally do get some breakage. All in all this is a great product I love especially that it is vegan, And not tested on animals! So happy about that. And I never use anything with sulfates so all of these were the reasons I purchased. Thank you for a wonderful product. ... show more
Reviewed in the United States on February 17, 2020 by KSM

  • This thing works like a miracle
I just got my hair lighter yesterday and I bought this just so I dont get the brassy stage. Well, I wasn’t a big fan of how my colorist made it this shade of blonde so I decided to use this and I can tell a whole lot of difference! I did applied it kind of unevenly so it’s kinda streaky but lesson learned! It smells nice too! ... show more
Reviewed in the United States on November 3, 2024 by I love this app so much! I love this app so much!

  • It is electric blue!
I just used it for the first time. I left it on 20 minutes. It did tone down the yellow, but I think it made my bright white a little darker. However, I really like that in one area of my hair in returning to natural I don’t want to keep bleaching it so it contains some brown from years of coloring it. This has really blended it in nicely, but again it does seem to tone down my bright platinum white, which I enjoy, but it seems like a very good product. My hair felt nice and soft and not crunchy after using it. ... show more
Reviewed in the United States on July 9, 2024 by CAA

  • Works great loved it !
First picture was before & then after it did its job it was my first time trying this product it worked I loved it ! Did the change I was looking for !
Reviewed in the United States on November 30, 2024 by Crystal gamez Crystal gamez

  • Results depend on YOUR individual hair
Like many of you, I saw all the reviews for this and hoped it would kick the brass in my lightened hair. My second bleach + tone appointment in the last 3 months was 10 days ago, and was all a good color at first; buttery with platinum streaks and a root tap. I have a lot of very fine hair, naturally dark brown with warm undertones. Something happened since to make some of it go brassy weirdly fast, especially near the roots. My colorist suggested a purple mask to tide me over until our next session in 7-ish weeks, trying to focus most of the product on my roots. It seems like there are three options based on all the reviews (which I read a TON of): 1) it works amazingly 2) it works *too* well and turns hair lavender 3) it doesn’t make a difference Not much of a loss either way for me, so I went for it. The instructions say to wash hair with shampoo & towel dry, then put the mask on for either 3-5 min or 10-20 min depending on your hair & the results you want. I decided to leave it on longer, after reading other reviews. I don’t mind if my hair gets a little purple for a few days (the instructions kindly include de-purpling advice if you don’t want that, which is nice of them!). It ended up closer to 30 minutes because I got distracted, and therefore was CONVINCED there would be a huge difference & probably be somewhat purple. I was so surprised to see otherwise!! I let my hair air-dry; when it was wet it looked a little better/less brassy than normal, but once it fully dried, there was hardly any difference, not to mention it was a bit dry at the ends (so weird!). I’m going to try again and just leave it for an hour this time (will update my review after that), but if that doesn’t work either, I’m just going to return it. Possible bonus for those of you who are interested: you can make a DIY toning leave-in conditioner by mixing a fingertip’s worth of this stuff with a few squirts of leave-in conditioner, or regular conditioner + water (mixture in your hands should be pale purple). It softens and isn’t sticky, and is a decent last-ditch effort to make this stuff worthwhile for those it doesn’t work well for. All that being said, I do think it’s a good product. It’s not drying, it washes out easily, it doesn’t drip, it smells alright, and it is very pigmented. I think the reviews & results differ so drastically because of different user’s hair porousness/absorbency. Maybe it didn’t work well on me because my hair is a dimensional blond with darks, and it just isn’t strong enough without bleach to tone my stubborn yellows? Who knows. You won’t know how it works for you until you try it. ... show more
Reviewed in the United States on March 2, 2022 by Juj Juj

  • Works!
I left it on my hair for about 15 minutes. Left my hair so so soft and the perfect ashy. Took that yellow right off😊
Reviewed in the United States on December 12, 2024 by Pammy

  • Best purple shampoo around!
This shampoo is the only product that removes the brassy tones from my hair. I’ve tried several, if you have blond hair that goes yellow this one will fix it.
Reviewed in the United States on September 4, 2024 by MRC Ranch

Can't find a product?

Find it on Amazon first, then paste the link below.