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PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone

  • Based on 1,741 reviews
Condition: New
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This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Nov 25
Order within 22 hours and 59 minutes
Available payment plans shown during checkout

Color: LN1/Porcelain


Item Form: Cream


Color: LN1/Porcelain


Skin Type: Acne Prone


Finish Type: Matte


Recommended Uses For Product: Two ways to apply; conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. See more


Product Dimensions ‏ : ‎ 1.5 x 1.5 x 4.38 inches; 3.2 ounces


Item model number ‏ : ‎ 951203010


UPC ‏ :


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Nov 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Beautiful coverage that looks natural
Color: MG5/Almond
I love the coverage and feel of this makeup! It goes on easily with brush, blends beautifully and doesn't look cakey or heavy. It also makes my skin feel good and has never caused me irritation. A little goes a long way so it's a great value.
Reviewed in the United States on November 9, 2024 by Lindsey C.

  • Great make up
Color: TN3/Oak
This make up has great coverage but still light feeling. Love it.
Reviewed in the United States on September 27, 2024 by Kc

  • My only go-to
Color: TN3/Oak
As a fair freckled skinned individual, this is my go to foundation. Goes on smoothly, feels invisible, and has great coverage. When I first switched over, I got compliments constantly on how nice my skin looked. I have sampled a couple other foundation since I started using this one a few years ago and always go back because nothing compares! ... show more
Reviewed in the United States on November 6, 2024 by April

  • Heavy coverage
Color: LP4/Vanilla
Color chart was pretty accurate. Pleasant/very light fragrance. Goes on pretty thick and slightly chalky. I had to add moisturizer to it to get it to go on smoothly. (I am 55 with normal/sensitive skin)
Reviewed in the United States on September 15, 2024 by Rog&Deb

  • Great foundation
Color: LG6/Light Nude
Originally bought it Ulta and they didn’t carried anymore. I was so upset because this is the best foundation that matches my skin that I’ve ever found was so glad I found it on Amazon and it’s perfect.
Reviewed in the United States on August 23, 2024 by Janis

  • Great full coverage
Color: TN3/Oak
I have been wearing this foundation for years. I have melasma pigmentation and the full coverage helps to conceal my spots. I trade between two different colors, depending on the season and my skin time. It is very thick and stays on throughout the day.
Reviewed in the United States on June 23, 2024 by Amazon Customer

  • Good coverage, gentle on skin
Color: MN4/Linen
It is easy to apply and I like that it has an applicator attached to use for areas where you want more coverage. I have sensitive skin and this brand has been great for me. I have had no issue.
Reviewed in the United States on July 28, 2024 by Steve Otto

  • Feels great and looks freshly applied after a full day
Color: MP3/Blush Medium
This was a nice surprise for matching my skin tone/undertone. It goes on smooth and does a very good job over coverage without caking up, and my makeup looked fresh and airbrushed even after a busy day with work and son. There is nothing more to ask for. I’ve been a loyal Este Lauder double wear fan for nearly 18 years now, so kudos to PUR for making such a great product, because until now no other foundation could compare. If you’re wondering if you should give this a try- wonder no more!! Order it and see for yourself! ... show more
Reviewed in the United States on November 12, 2024 by Gina Demecs

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