Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair
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FREE refund/replacement until Jan 31, 2026 Learn more
FREE refund/replacement until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026
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Availability:
In Stock.
Arrives
Tuesday, Dec 16
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Scent: Refreshing cucumber melon scent with soft floral notes
Size: 10.14 Fl Oz (Pack of 1)
Brand: Paul Mitchell
Item Form: Liquid
Hair Type: Medium Blonde, Grey, Silver
Scent: Refreshing cucumber melon scent with soft floral notes
Age Range (Description): All
Is Discontinued By Manufacturer : No
Product Dimensions : 1.92 x 1.92 x 8.5 inches; 11.84 ounces
Item model number : 101515
Department : Beauty
UPC :
Manufacturer : John Paul Mitchell Systems
Best Sellers Rank: #19,234 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #488 in Hair Shampoo
#488 in Hair Shampoo:
Customer Reviews: 4.5 4.5 out of 5 stars (10,346)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Dec 16
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider.
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Reviewed in the United States on February 29, 2024 by SRAMAZON
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
I saw this purple shampoo on a Brad Mondo video. He was comparing five different purple shampoos. According to Brad this one came smack dab in the middle. Of course his number one was a very expensive purple shampoo. I forget what the second was. Then this shampoo was his 3rd. He really didn't have a bad thing to say about it. It smells good which I agree. It was mild, yet worked good. I totally agree. For the price you can't go wrong with this one. I have never had a bad experience with any Paul Mitchell products so I thought I'd give it a try. I'm glad I did. I use it once a week or once every two weeks. Depending on the tone your aiming for. I am TRYING to transition to my natural salt and pepper gray. This is making the tones more even. I do think I'm going to try the Jeff's Barbershop hair oil. I'm half Portuguese so I normally have dryer wavy/curly hair. So good healthy oils go a long way with my hair texture. I appreciate that this product doesn't completely dry out my hair like most purple shampoos have been known to do. I definitely recommend this Paul Mitchell Purple Shampoo.
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Reviewed in the United States on May 29, 2024 by Trixie & William
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
Leaves my hair nice a clean , feels great , no residue like those other shampoos
Reviewed in the United States on September 20, 2025 by Ruth Borshell
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
My sister calls me The Bionic Nose. I am super sensitive to scent but I am looking for a toning shampoo that works and doesn't smell disgusting. I ordered 4 different shampoos, sniffed and returned 3. I settled on the Paul Mitchell which smells fine and is adequate but not as purple as some. I will probably go back to Evo Fabuloso when I need a new bottle. It's more expensive but smells good and is more saturated.
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Reviewed in the United States on June 25, 2025 by Fiona F
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
Great product; takes the brass out of my silver hair
Reviewed in the United States on September 24, 2025 by Donna
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
Very drying.
Reviewed in the United States on September 17, 2025 by Chrissy
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
This is the best purple shampoo I have ever used, it keeps my hair really bright, no yellow or brassy tones
Reviewed in the United States on October 8, 2025 by Trika Trika
Scent: Refreshing cucumber melon scent with sof...
Size: 10.14 Fl Oz (Pack of 1)
I’ve used it once. I left it on for 5 minutes and when I did my hair afterwards I could see an immediate improvement with my hair! The before/after photo speaks for itself! Love this stuff.
Reviewed in the United States on November 2, 2025 by Shawna Shawna