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Acure

Acure Simply Smoothing Shampoo, Water, Coconut & Marula Oil, 100% Vegan, Performance Driven Hair Care, Smooths & Reduces Frizz, White/Blue, 8 Fl Oz

    • Based on 802 reviews
Condition: New
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This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

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Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Dec 28
Order within 14 minutes
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Features

  • YOUR GOAL: Performance Driven Hair Care
  • OUR SOLUTION: An ultra-hydrating combo of marula oil and coconut water that transforms hair from frizzed and frustrated to smooth and shiny.
  • PERFOMANCE DRIVEN HAIR CARE: Smooths, softens and reduces frizz. Increases manageability, boosts shine.
  • 100% VEGAN: Vegan and certified cruelty-free. Also Paraben free, Sulfate free, Mineral oil free, Petrolatum free and Formaldehyde free
  • DIRECTIONS: Apply to wet hair. Massage into scalp and straight down to the ends. Rinse and rejoice!

Description

ACURE Simply Smoothing Shampoo - Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz

Brand: Acure


Item Form: Foam


Hair Type: Frizzy, Dry, Damaged


Scent: Coconut


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 2 x 3 x 8 inches; 8 ounces


Item model number ‏ : ‎ ET1101


UPC ‏ : ‎


Manufacturer ‏ : ‎ Better Planet Brands, LLC


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Dec 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Awesome if you've had a smoothing treatment
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip! ... show more
Reviewed in the United States on January 18, 2021 by juliec
    • Fresh and clean
This shampoo has good lather and cleans well. You don’t need much shampoo to get the job done. It keeps the hair nice and soft, proving that the anti-fizz does work. The product is clean, and has no nonsense ingredients and it’s decently priced. Well worth it.
Reviewed in the United States on August 19, 2024 by D
    • Love this shampoo
I've been using this smoothing shampoo for a few weeks now, and I'm impressed with the results. My hair feels incredibly soft and smooth after each wash, without feeling weighed down. The formula is gentle and leaves my hair with a healthy shine. It works wonderfully for keeping my hair looking polished and sleek, even on days when I just let it air dry. The subtle scent is a nice touch, and it lingers just enough without being overpowering. If you're looking for a shampoo that delivers smooth, silky hair without the heaviness, this is definitely worth a try! ... show more
Reviewed in the United States on August 10, 2024 by Giavanna
    • Love this
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works! ... show more
Reviewed in the United States on April 11, 2024 by Marquelle Lawrence
    • Fairly priced and effective
NICE: Switched off of Dove to try out "safer" shampoos. Pleasantly surprised at this one's effectiveness! I'm not one to notice subtleties in the state of my hair or skin, yet I found after day 1 of using the Smoothing Shampoo that my hair felt noticeably softer and tamer. For context I have past shoulder-length, generally straight, Asian hair, but I've been finding more wavy/curly strands over time. LAME: I love coconut-scented stuff but this shampoo just smells veeery faintly sweet and cinnamon-y. Not a dealbreaker for me, but maybe more disappointing for others. To corroborate other people's reviews on the shampoo's consistency, it is definitely runny--reminds me of Elmer's clear glue, probably runnier. I do need to use at least ~1.5-2 tbsp worth of the product to lather up my entire scalp, so I imagine this tube will be done before the end of the month. It also loses its lather fairly quickly. BOTTOM LINE: This is a reasonably priced product and amount for how low its toxicity is. At worst it's runny and doesn't smell like much, but does deliver in softening hair. I'm pleased and will be buying again! ... show more
Reviewed in the United States on August 11, 2023 by Josh
    • Acure Simply Smoothing Shampoo
One of my favorite companies and there products are pretty darn good. Love the scent but i have to say the conditioner does nothing for me. My hair isn't any softer so i will skip this product on the next order and just order 2 shampoos instead.
Reviewed in the United States on October 17, 2024 by Laura
    • Too expensive
The ingredients are good but too expensive, and you will not notice any difference in your hair.
Reviewed in the United States on September 25, 2024 by Sheena Vasandani
    • Awesome 👍
For a "clean" shampoo this is excellent. Hardly any fragrance and produces a decent lather. I think it compares to Paul Mitchell products which I was using previously.
Reviewed in the United States on September 16, 2024 by John Cali

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