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Wiley

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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Format: Hardcover


Description

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:Determine your target customersIdentify underserved customer needsCreate a winning product strategyDecide on your Minimum Viable Product (MVP)Design your MVP prototypeTest your MVP with customersIterate rapidly to achieve product- market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. Read more

Publisher ‏ : ‎ Wiley; 1st edition (June 2, 2015)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 336 pages


ISBN-10 ‏ : ‎ 1118960874


ISBN-13 ‏ : ‎ 75


Item Weight ‏ : ‎ 1.2 pounds


Dimensions ‏ : ‎ 6.3 x 1.2 x 9.1 inches


Best Sellers Rank: #17,701 in Books (See Top 100 in Books) #4 in Production & Operations #134 in Entrepreneurship (Books) #198 in Business Management (Books)


#4 in Production & Operations:


#134 in Entrepreneurship (Books):


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Top Amazon Reviews

    • You need this book if you want to go Lean
I’m a product manager who has been involved in the creation of a wide range of web and mobile products. Some have been great and some have bombed (unfortunately like many new products). The Lean Startup movement was a breakthrough for me and many others who work on technology products as it provided a framework for creating products that customers actually want. There are a lot of great Lean books that I’ve read including The Lean Startup, Running Lean, and The Four Steps to the Epiphany. The Lean Product Playbook is unique in that it takes the perspective of an entrepreneur or product manager and has a lot of very practical advice for putting the Lean principles into practice. The other Lean books provide some great information about Lean concepts, but I found that it was often hard to translate these concepts into real world actions. The Lean Product Playbook provides very practical advice for doing so. This book gives the reader a rare glimpse into what it takes to define a successful technology product. Most product leaders have to learn these lessons the hard way by just doing it and seeing what works and what doesn’t…..the school of hard knocks. This book would be ideal for anybody who is taking the lead in defining a new tech product, but would also be useful for entrepreneurs, designers, and developers. Its good for pretty much anybody involved in the process of creating products. There are some great concepts from the book that I have already started utilizing in my work. Some include: - Problem space vs. Solution space - many product teams get these concepts confused. This book has a great discussion and examples that describe how you can identify a problem and a solution that meets the problem. The approach taken in this book is nuanced and very practical compared to other Lean books which tend to be much more dogmatic about how you identify the solution. - Lean Product Process - the author walks you through a step-by-step process for achieving product / market fit. - Feature selection - There is also a lot of great discussion about how you pick which features to include in the product. This is one of the hardest things to figure out as a product owner. - User testing on a Ramen budget - some great ideas for doing user testing on the cheap. Some of the ideas in this book can be found in other places, but this book does an amazing job of integrating those ideas + mixing in some great new ideas in a way that makes it easy to get going on your next great idea. I highly recommend this book! ... show more
Reviewed in the United States on June 1, 2015 by Product Mgr Guy
    • Everything you need and nothing you don't
I've sampled about a dozen books on product management, and bought four or five. This one is my favorite. Dan Olsen brings a great combination of theory and practical experience to the problem of product management. Something that distinguished this book from the others was Dan's sense of practicality and humility. You get the sense that the book is written to actually help PM's manage actual products - not just to further the author's career. He's not trying to claim credit for making up a whole new theory; he supplies plenty of concepts of his own, but he's happy to include solid methodologies from other practitioners. A few of the items I liked best: * Problem space vs. solution space. This is a simple and clear way to frame the problem of product design, and a great way to get a team on the same page during the ideation and design phase. * A survey of several methodologies for evaluating possible features, including Dan's own ROI-based approach. I like Dan's suggestion as it's lightweight and effective - which makes it easier to communicate and more likely to be used. * A frank discussion of the usefulness of specification documents in Agile development environments. I'm not sure I'm totally in agreement with Dan on this one but his approach does seem more cognizant of reality than most. Overall the signal/noise ratio in the book is extremely high. Obviously the book is heavily tilted towards consumer-oriented software products. The book would be a useful perspective for, say, CPG product managers, but its primary focus is certainly on software. For both aspiring and experienced product managers in that category, though, this book is indispensable. ... show more
Reviewed in the United States on October 8, 2015 by DJD
    • How to be a (modern) product manager.
I have worked as a director of engineering at a brand-name post-IPO tech company. I have worked with product managers and group product managers, including people we hired from Microsoft, Spotify, Google, etc. I worked there for 8 years, from before we had a single product manager, and watched the product management discipline evolve. I didn't learn anything new from this book, since it captures (more or less) how we work. But that doesn't mean it doesn't have value. This is the best one-book summary of how a modern product manager should approach building a product. I would happily give this to every product management new hire. It captures the current zeitgeist and, especially in the first half of the book, provides the execution details that are sometimes missing from otherwise great but theory-laden product development books. (I'm looking at you Principles of Product Development Flow!!!) I knocked off a star because the book has some flaws that could be rectified in a future edition. Some topics are covered so superficially you'd almost be better served just by a link to the relevant wikipedia page (this was most noticeable in the sections on execution covering Scrum, Kanban, Continuous Integration, and Continuous Deployment). I would rather these sections be either shorter (just a reference to a more definitive book on the subject) or longer (and have more of a focus on how a product manager is affected by the topic or should drive change). There were several sections where I felt the writing belabored obvious points and what was explained in 5 or 10 pages probably could have been done in 1 or 2. For instance, the example of "waves" of user testing that gradually refine the product or the examples of "equations" for business metrics. But again, take my opinion on this with a grain of salt because all of this stuff is how I'm used to working. Possibly readers who are newer to this approach NEED the long-winded explanations to see how it works in practice. Due to the above two points, the last 1/3 of the book I skimmed large sections. But the first half or two-thirds of the book are really, really good. ... show more
Reviewed in the United States on January 6, 2016 by Justus Pendleton

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