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Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

  • Based on 1,036 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Oct 18 – Oct 19
Order within 3 hours and 32 minutes
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Style: w/ 28-70mm lens


Features

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Beautiful color expression made simple with S-Cinetone color profile

Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Specs & Other Info

SpecificationDetails
BrandSony
ModelSony Alpha 7 IV (ILCE7M4K/B)
Sensor TypeFull Frame CMOS (35mm)
Effective Resolution33 Megapixels
Image StabilizationSensor-shift
Shutter Speed Range1/8000 to 30 seconds
Auto FocusEye Detection AF
Aspect Ratios Supported1:1, 4:3, 3:2, 16:9
Max Video Resolution4K (3840 x 2160)
Frame RatesUp to 120 fps
White Balance SettingsAuto, Custom modes including Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater
Self Timer2s, 5s, 10s
Flash CompatibilityHot Shoe, with modes like Fill, Slow Sync, Red-eye Reduction, Off
ConnectivityUSB, HDMI, Wi-Fi, Bluetooth
Battery LifeUp to 110 Hours
Battery Type1 Lithium-ion battery (included)
Memory Card Slots2 (CFexpress Type A / SD UHS-II compatible)
Special FeaturesBIONZ XR Processor, 759-Point Fast Hybrid AF, Real-time Eye AF, 5-Axis SteadyShot INSIDE Stabilization
Display3-inch Tilting LCD Screen
Warranty1 Year (Parts and Labor)
Item Weight955 Grams
Dimensions (LxWxH)10.6 x 6.5 x 6.7 inches
ColorBlack
Included ComponentsCamera Body, Lens

Frequently asked questions

The Sony Alpha 7 IV is a full-frame mirrorless camera known for its high-resolution 33MP sensor, 4K video capabilities, advanced autofocus system with 759 phase-detection points, and real-time eye autofocus for both humans and animals. It also boasts up to 10 fps continuous shooting, in-body image stabilization, and a versatile ISO range for shooting in various lighting conditions.

Yes, the Sony Alpha 7 IV is excellent for video recording, offering 4K video resolution with full pixel readout, a range of professional-grade video features such as S-Cinetone color profile, HLG & S-Log3 gammas, and more. It supports 10-bit 4:2:2 recording and has a dedicated video record button for convenience.

The 28-70mm zoom lens included with the Sony Alpha 7 IV is interchangeable, allowing you to switch to different E-mount lenses as needed. This kit lens is versatile for a range of photography styles from portraits to landscapes, providing both wide-angle and medium telephoto perspectives.

The Sony Alpha 7 IV utilizes the NP-FZ100 battery which offers a long life, typically allowing for several hours of shooting or approximately 500-600 shots per charge. For extended shooting sessions, it's advisable to carry spare batteries or consider using a battery grip for additional power.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The consensus among users regarding this camera is highly positive, highlighting its impressive image quality, intuitive usability, and improved autofocus capabilities. It's applauded as an excellent upgrade or starting point for photography enthusiasts, adaptable for various shooting conditions. Despite its high cost, most reviewers find the camera worth the investment, although it's recommended to invest in high-quality lenses to fully exploit its potential. A stand-alone negative point from the reviews is its tendency to overheat.

Pros

  • 📸 Superior image quality, even in challenging light conditions.
  • 👍 User-friendly and intuitive interface, suitable for beginners.
  • 💼 Ergonomic design with a comfortable grip.
  • 🎥 Excellent autofocus and versatile auto settings for both photos and videos.
  • 💡 Capable of producing crisp images even at low ISO settings.

Cons

  • 🔥 Prone to overheating during extended use.
  • 💵 High cost, which may not be accessible to all potential users.

Should I Buy It?

If you're serious about photography and looking for a camera that delivers exceptional image quality with a user-friendly experience, this is a solid choice. It's a substantial investment, so it's best suited for those who want top-notch performance and are willing to purchase additional high-quality lenses. Be mindful of the overheating issue if you plan to use the camera for extended periods.


  • Blown Away
Style: Body Only
This is my first professional camera I’ve purchased. I’ve used the canon 5d a lot 10 years ago so I didn’t have expectations. I am amazed about all the versatility and functionality it has. For me being new and a beginner the ease of use was surprisingly great. The quality of the camera is fantastic and doesn’t feel like a lot of plastic like some do it feels like you just spent almost 3k on it. Great value. Battery life seems to be as expected but like all situations needing more as spare for long shoots is expected. The quality of the images straight out of the box is immaculate. The only thing I don’t like is the crop for 60-120p and I debated over it for months since I like shooting in 60 to slow down to 30 compared to like the Nikon z and canon r that’s comparable to this one. But the full frame is new to me and is stunning. Definitely a camera you’ll never want to get rid of ... show more
Reviewed in the United States on October 7, 2025 by Eric

  • Incredible camera for both photo and video!
Style: Body Only
The Sony A7 IV exceeded my expectations. The image quality is stunning, with sharp detail and beautiful color rendering. Autofocus is fast and accurate, even in low light. I love the improved grip and menu system compared to previous models. It’s a fantastic hybrid camera for professionals and serious enthusiasts. Totally worth the investment! ... show more
Reviewed in the United States on May 27, 2025 by Natalia

  • Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
Style: Body Only
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities. The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals. Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable. The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles. Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly. Highly recommended for anyone serious about photography and videography! ... show more
Reviewed in the United States on May 20, 2025 by Chandu

  • Great quality
Style: Body Only
Love it. My first "real" camera and it's everything I could have hoped for. I was going to join the Canon family but Sony has so many more lens options with the off brands. I don't use video much so can't comment there but I spent a week with it recently in Yosemite and the images were amazing. Well worth the money. ... show more
Reviewed in the United States on August 19, 2025 by Kindle Customer

  • The Perfect Hybrid Camera for Photo and Video Enthusiasts!
Style: w/ 28-70mm lens
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential. ... show more
Reviewed in the United States on December 17, 2024 by Bobby Greenawalt

  • Amazing Camera
Style: Body Only
After 15 years of shooting exclusively with Nikon DSLRs, I finally made the switch to mirrorless. It was a big change, but I haven’t looked back. Sony continues to lead the mirrorless market, consistently pushing innovation while Nikon and Canon have spent years trying to catch up. The Sony A7IV is a perfect example of that progress. The build quality is excellent, with a solid, professional feel in the hand. The controls are well thought out, and the layout is intuitive. Coming from Nikon, there was a bit of an adjustment period, but once I got comfortable, the system felt fast, efficient, and well-designed. One of the biggest standouts is the autofocus. Face and eye detection are incredibly accurate, even in tricky lighting. It locks on and stays locked, which has saved me from missing countless shots. The 33MP sensor delivers sharp, detailed images with plenty of resolution for cropping or heavy post-processing. Battery life has been much better than I expected for a mirrorless body. I regularly get over 2,000 shots on a single battery during multi-hour shoots. The dual card slots are another huge plus for professional work—no one should be shooting serious jobs with only one card slot. And with strong performance in both stills and video, this camera is a great option for hybrid shooters. If you're thinking about moving from DSLR to mirrorless, or just upgrading your current gear, I highly recommend the A7IV. It’s a versatile, professional-grade camera that delivers consistently excellent results. ... show more
Reviewed in the United States on September 29, 2023 by Matt James

  • Love this camera!!
Style: Body Only
Great camera
Reviewed in the United States on October 9, 2025 by Caroline

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