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Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

  • Based on 954 reviews
Condition: New
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Availability: In Stock.
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Arrives Thursday, Apr 17
Order within 21 hours and 13 minutes
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Style: w/ 28-70mm lens


Features

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Beautiful color expression made simple with S-Cinetone color profile

Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Specs & Other Info

SpecificationDetails
BrandSony
ModelSony Alpha 7 IV (ILCE7M4K/B)
Sensor TypeFull Frame CMOS (35mm)
Effective Resolution33 Megapixels
Image StabilizationSensor-shift
Shutter Speed Range1/8000 to 30 seconds
Auto FocusEye Detection AF
Aspect Ratios Supported1:1, 4:3, 3:2, 16:9
Max Video Resolution4K (3840 x 2160)
Frame RatesUp to 120 fps
White Balance SettingsAuto, Custom modes including Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater
Self Timer2s, 5s, 10s
Flash CompatibilityHot Shoe, with modes like Fill, Slow Sync, Red-eye Reduction, Off
ConnectivityUSB, HDMI, Wi-Fi, Bluetooth
Battery LifeUp to 110 Hours
Battery Type1 Lithium-ion battery (included)
Memory Card Slots2 (CFexpress Type A / SD UHS-II compatible)
Special FeaturesBIONZ XR Processor, 759-Point Fast Hybrid AF, Real-time Eye AF, 5-Axis SteadyShot INSIDE Stabilization
Display3-inch Tilting LCD Screen
Warranty1 Year (Parts and Labor)
Item Weight955 Grams
Dimensions (LxWxH)10.6 x 6.5 x 6.7 inches
ColorBlack
Included ComponentsCamera Body, Lens

Frequently asked questions

The Sony Alpha 7 IV is a full-frame mirrorless camera known for its high-resolution 33MP sensor, 4K video capabilities, advanced autofocus system with 759 phase-detection points, and real-time eye autofocus for both humans and animals. It also boasts up to 10 fps continuous shooting, in-body image stabilization, and a versatile ISO range for shooting in various lighting conditions.

Yes, the Sony Alpha 7 IV is excellent for video recording, offering 4K video resolution with full pixel readout, a range of professional-grade video features such as S-Cinetone color profile, HLG & S-Log3 gammas, and more. It supports 10-bit 4:2:2 recording and has a dedicated video record button for convenience.

The 28-70mm zoom lens included with the Sony Alpha 7 IV is interchangeable, allowing you to switch to different E-mount lenses as needed. This kit lens is versatile for a range of photography styles from portraits to landscapes, providing both wide-angle and medium telephoto perspectives.

The Sony Alpha 7 IV utilizes the NP-FZ100 battery which offers a long life, typically allowing for several hours of shooting or approximately 500-600 shots per charge. For extended shooting sessions, it's advisable to carry spare batteries or consider using a battery grip for additional power.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The consensus among users regarding this camera is highly positive, highlighting its impressive image quality, intuitive usability, and improved autofocus capabilities. It's applauded as an excellent upgrade or starting point for photography enthusiasts, adaptable for various shooting conditions. Despite its high cost, most reviewers find the camera worth the investment, although it's recommended to invest in high-quality lenses to fully exploit its potential. A stand-alone negative point from the reviews is its tendency to overheat.

Pros

  • 📸 Superior image quality, even in challenging light conditions.
  • 👍 User-friendly and intuitive interface, suitable for beginners.
  • 💼 Ergonomic design with a comfortable grip.
  • 🎥 Excellent autofocus and versatile auto settings for both photos and videos.
  • 💡 Capable of producing crisp images even at low ISO settings.

Cons

  • 🔥 Prone to overheating during extended use.
  • 💵 High cost, which may not be accessible to all potential users.

Should I Buy It?

If you're serious about photography and looking for a camera that delivers exceptional image quality with a user-friendly experience, this is a solid choice. It's a substantial investment, so it's best suited for those who want top-notch performance and are willing to purchase additional high-quality lenses. Be mindful of the overheating issue if you plan to use the camera for extended periods.


  • The Perfect Hybrid Camera for Photo and Video Enthusiasts!
Style: w/ 28-70mm lens
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential. ... show more
Reviewed in the United States on December 17, 2024 by Bobby Greenawalt

  • Great upgrade from an APS-C but one flaw
Style: w/ 28-70mm lens
Coming from an A6400, this is a great camera. The Menu system upgrades are much more intuitive. The pictures and video are crisp and the focus capability is top notch. All that being said, where the hell is the flippy screen? This sideways flip screen for creators is a downgrade even from the a6400. I'd pay $500 more for the fully articulating screen like is on the A7RV... ... show more
Reviewed in the United States on January 1, 2025 by GR

  • Great reasonably price pro camera
Style: w/ 28-70mm lens
My son is working on a digital degree and needed a pro camera. This one works wonderfully! Even is clearer and has as many or more bells and whistles as some of the higher priced heavier equipment they have for the class. Downside is the accessories are very expensive.
Reviewed in the United States on March 2, 2025 by Betty Harris

  • Takes amazing video and pictures
Style: Body Only
I bought this after being a Canon shooter for over 10 years. I needed a camera that could handle low light and Sony is great for low light photography. It was easy to adapt to, the camera takes amazing pictures and videos and I really don't have many complaints. It did overheat a couple of times, but I was shooting video pretty nonstop in 100 degree weather. In regular conditions I have zero problems. I'm sure most of the quirks are pretty common in most cameras. I bought this after the A7V came out, and I love that it was cheaper and probably not drastically difference in quality. Would highly recommended to anyone looking for a camera in this price range. I'm sony for life now!!! ... show more
Reviewed in the United States on August 15, 2024 by Amazon Customer

  • Sony ftw
Style: Body Only
very good all around camera. It's very versatile with pictures and videos. Lots of different modes within each. Can shoot raw/log. 4k60, 1080p120, plug in play live stream via usb c, creator app for more features. It's made me a lot of money, what more can you ask for?
Reviewed in the United States on December 1, 2024 by Jordan Arnette

  • Upgraded from a A7
Style: Body Only
After a decade or more with my gen 1 A7 I decided to upgrade to the A7IV. If you're coming from a A7II or A7 the upgrade is quite large. The autofocus speed is the biggest thing I noticed immediately. Even older lenses like my 55mm Zeiss is very fast on this camera. The other thing I noticed is how this camera body is about twice as thick as the original A7. If you liked how small the A7 was well... expect the A7IV to be more of the thickness of most other cameras. The thickness from what I understand is the sensor stabilization which by the way the original A7 didn't have. I used to use a monopod with the A7 because no stabilization meant handshake was a very real issue. With the A7IV I can get very sharp images in hand without worry. One other thing. This camera's ISO has some dual sensor business going on. It's both a good and bad thing. It's good because if you shoot at 100ISO or 400ISO your images will look almost identical on noise. The bad is if you shoot at 125, 160, 200, 250 or 320. Someone that doesn't know this may get less sharp images when you need to increase ISO over 100. Do yourself a favor and just shoot at 100 and 400 for most instances then over 400 as usual. I noticed reviewers complaining about the camera menu, but if your coming from another A7 you'll understand the menu quite easily. All other specs were about what I expected. The massive increase in AF points, better video recording, full HDMI slot, dual SD card slots, etc. Also no wall charger for battery... really Sony? Don't be Apple please. ... show more
Reviewed in the United States on November 17, 2022 by EJK

  • Works well
Style: Body Only
Bought it for my son, an armature photographer, he loves it. Good photos
Reviewed in the United States on January 11, 2025 by Serena

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