Search  for anything...

Rimmel London Lasting Finish 25HR - 200 Soft Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

  • Based on 834 reviews
Condition: New
Checking for product changes
$6.97 Why this price?
Save $1.02 was $7.99

Buy Now, Pay Later


As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Nov 23
Order within 6 hours and 1 minute
Available payment plans shown during checkout

Color: Soft Beige 200


Size: 1 Ounce (Pack of 1)


Features

  • 25 hours of transfer-proof wear
  • Full coverage with a natural finish
  • Skin-friendly Comfort Serum
  • Waterproof formula
  • SPF 20 to help protect skin

Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

Item Form: Cream


Color: Soft Beige 200


Skin Type: Normal


Finish Type: Natural


Recommended Uses For Product: Full Coverage, Foundation, Skin


Package Dimensions ‏ : ‎ 9.37 x 5.67 x 1.38 inches; 4.16 ounces


Manufacturer ‏ : ‎ Coty Inc.


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Nov 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Excellent foundation for the price.
Color: True Beige 203 Size: 1 Ounce (Pack of 1)
I bought this foundation specifically because of the PRICE - Rimmel is a decent brand, and the the price of this foundation is half that of other major brands so I thought id give this foundation a try. Surprisingly it is a pretty good foundation, easily comparable to foundations of other major brands. Its full coverage, goes on well, doesn't seem to cake up when it drys. ... show more
Reviewed in the United States on October 30, 2024 by Nakita

  • Decent Makeup
Color: Fair Porcelain 50 Size: 1 Ounce (Pack of 1)
Full coverage; pretty thick formula and I need to blend a bit more, but it looks very nice and smooth on. Great value for the amount of makeup you get.
Reviewed in the United States on October 1, 2024 by Tina Nalow

  • A Solid Performer with a Few Drawbacks
Color: True Ivory 103 Size: 1 Ounce (Pack of 1)
Coverage: This product offers excellent coverage and conceals imperfections with ease for a flawless complexion. Longevity: This foundation stays put for hours on end as long as you don't sweat or get it wet. Texture: With its smooth texture, this foundation blends seamlessly onto the skin, providing coverage without feeling heavy or cakey. Drawbacks: It lacks sweat resistance and can dry up, accentuating creases around the mouth and eyes throughout the day. Final Thoughts: Overall, this product is a solid choice for those seeking long-lasting coverage, but occasional touch-ups may be necessary (especially in the summer) to maintain a seamless finish. ... show more
Reviewed in the United States on June 14, 2024 by Jena C.

  • Great foundation
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
Been using this foundation for years! It lets my skin breathe and I never break out. It’s lightweight and great coverage. I only tan a could weeks out of the year so this was a great color match for me.
Reviewed in the United States on July 7, 2024 by Leanna Winstead

  • Great consistency and coverage
Color: Fair Porcelain 50 Size: 1 Ounce (Pack of 1)
This is great foundation at a great price. I would pay more for it. I have Armani, Lancôme, etc., and this competes. I bought a few colors to try to get it right, and don’t mind doing it at this price. It is barely scented, just sort of fresh smelling. Coverage is great, lasts a very long time.
Reviewed in the United States on July 3, 2024 by Joan Appleton

  • Not oily skin approved
Color: True Ivory 103 Size: 1 Ounce (Pack of 1)
This is a matte foundation that does not hold up to my oily skin. Within an hour of application, my oils are coming through and this sinks into my smile lines and creates wrinkles I never knew I had. I do not have many wrinkles and this one makes me look 80 years old. The loreal true match super blendable foundation holds up nicely and also the loreal true match nude serum foundation (also very flattering on the skin). ... show more
Reviewed in the United States on May 17, 2024 by ————-

  • Best makeup foundation
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
I have tried a lot of different foundations from high end to low and this one rocks! It’s do inexpensive and I just love the natural though full coverage it provides.
Reviewed in the United States on September 15, 2024 by Nancy D

  • Replaced makeup 5x the price
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
Great coverage. Long lasting. This replaced other brands 5x the cost.
Reviewed in the United States on September 28, 2024 by T. Holzapfel

Can't find a product?

Find it on Amazon first, then paste the link below.