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PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer, Full Coverage Liquid Foundation, Hydrating Formula, Cruelty Free

  • Based on 2,055 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Nov 24
Order within 12 hours and 33 minutes
Available payment plans shown during checkout

Item form: Cream


Style: Golden


Color: MG2


Product Dimensions ‏ : ‎ 1.5 x 1.5 x 4.38 inches; 3.2 Ounces


Item model number ‏ : ‎ PUR-


UPC ‏ :


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Good but not great…
Item form: Medium Style: Pink Color: MP4
I’d heard good things about this so of course I had to try it. Coverage wise it’s good..definitely medium to full. The top is a pump, but also screws off to reveal a small sponge tip for concealer use. I’m 51, and even with a significant moisturizer beforehand, it started to look dry and cakey after a couple of hours. I even tried a couple of primers to no avail. Not only did it start to look dry, it just began to to disappear. Within just a few hours it looked like I didn’t have anything on at all 🫤🤷🏼♀️ ... show more
Reviewed in the United States 🇺🇸 on July 21, 2022 by 🔅

  • PüRFECT!
Item form: Medium Style: Neutral Color: MN3
I never write reviews but I’m not kidding when I say this stuff is legit the best concealer I’ve ever used- and holy crap I’ve used a TON of different brands. I have scarring and dark spots because middle aged menopause sucks- and a little dab of this stuff covers without looking like someone threw a glob of clay at my face! It’s not dry or crusty. It’s not thick or oily. It’s enough coverage where I need it - but still let’s my freckle show- but the wrinkles don’t and dark spots don’t! AND it lasts through sitting outside for hours watching my kids play sports and stays on as I embarrass the hell out of them long into the night! I loooooove this stuff! ... show more
Reviewed in the United States 🇺🇸 on June 26, 2022 by JRS

  • Breathable in extreme hot weather
Item form: Medium Style: Golden Color: MG3
I’m not much of a make up person. But I had to try something different from the Clinique brand which was pore clogging & made me sweat. I really love MN1 for daytime daily light coverage & LP3 WHAT a big surprise, didn’t think I had a pink undertones since I’m mix with Chinese & Spanish. So happy with this purchase and for trying PUR 4 in 1 foundation. Hold up in 90° weather no sweat YESSS! Look fresh from morning till nighttime. ... show more
Reviewed in the United States 🇺🇸 on August 15, 2022 by F. D’ABreau

  • Finally found the perfect foundation
Item form: Light Style: Neutral Color: LN1
This foundation is very light weight and holds up to the Florida humidity.
Reviewed in the United States 🇺🇸 on October 26, 2022 by Kim

  • BEST foundation I’ve worn!
Item form: Cream Style: Neutral Color: LN6
I’m on the darker side of fair, green eyes and light brown hair, I wear the LN6 and just had to review so I could scream out .. THIS IS THE BEST FOUNDATION!!! 51 years old so it’s asking a lot for makeup to enhance and not highlight flaws! Doesn’t sit in wrinkles, goes on smooth, coverage is amazing with just a light coat of it. I use two small drops and get great coverage on entire face… a little goes a long way. Get compliments in skin, that’s when you know you got it right. Lasts all day in 90+ degree weather!! I don’t have to use the concealer (from the same brand) that I was using with other foundation. GOOD STUFF! ... show more
Reviewed in the United States 🇺🇸 on June 9, 2022 by mfJones

  • Beautiful, lasting, wrinkle erasing foundation - better than very expensive brands
Item form: Light Style: Pink Color: LP3
I have always believed that expensive makeup (Dior) would benefit my skin more than any lower priced type. Until now. However, paying $100 for a foundation has become a questionable expense in my budget due to covid layoffs, so I have tried a few brands sold by Amazon. This is a spectacular makeup, in my opinion. I have used it for about six months and absolutely love it. It erases wrinkles, improved my pores and improved my skin in general. I have struggled with a rash I got from a paper face mask. I tried everything to get rid of this rash . Nothing worked until oddly enough, this makeup actually cured it. I am stunned at how longlasting this makeup is -- I take it off with micellar water and washable bamboo cotton pads at the end of long days and it still looks fresh. I recommend this wholeheartedly. It is thick and takes a little practice to get the coverage you want, and the concealer effect you want, but at the price this is probably the best bargain on Amazon after the $49 Fire tablet. ... show more
Reviewed in the United States 🇺🇸 on January 31, 2021 by Amazon customer

  • Wonderfully Pur!
Item form: Medium Style: Golden Color: MG3
Love this product, I will buy it again.
Reviewed in the United States 🇺🇸 on September 18, 2022 by Yvonne Bevis

  • L O V E!
Item form: Tan Style: Pink Color: TP2
I love this stuff! It’s amazing and light and does the job. I did order 2 and one was the wrong color though, with no way to even send a message to get it foxed easily. Oh well, the one was worth it!
Reviewed in the United States 🇺🇸 on June 11, 2022 by Sara Carter

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