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PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone

  • Based on 1,797 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Apr 28
Order within 21 hours and 45 minutes
Available payment plans shown during checkout

Color: DG3/Caramel


Item Form: Cream


Color: DG3/Caramel


Skin Type: Acne Prone


Finish Type: Natural


Recommended Uses For Product: Two ways to apply; conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. See more


Product Dimensions ‏ : ‎ 1.5 x 1.5 x 4.38 inches; 3.2 ounces


Item model number ‏ : ‎ 951203840


UPC ‏ :


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Apr 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Good!
Color: MP3/Blush Medium
This is the most expensive foundation I’ve ever bought so this might need to be taken with a grain of salt. I actually really like it. It’s good coverage and it doesn’t wear off on paper things(like when you put your face down at the Chiropracter) - all of my cheaper foundation rubbed off. I got the blush medium and while I don’t see blush tones in it like the picture suggested it still matches so I’m keeping it. Just it doesn’t really have that pinkish hue that I wanted- it’s more on the kind of jaundiced side until you spread it out. I do think I will continue with this brand. Full coverage is important to me as well as natural looking. This checks both of those boxes. Easy to apply and blends well ... show more
Reviewed in the United States on January 23, 2025 by Alyssa Haschenburger

  • Great coverage, leaves skin soft
Color: MP3/Blush Medium
I have mature, oily skin. Love how it gives a smooth look that lasts all day. Use the powder for touch ups. Highly recommend.
Reviewed in the United States on February 2, 2025 by Annette

  • Great Foundation
Color: LG6/Light Nude
This foundation really does offer full coverage and was a really good match with my skin tone.
Reviewed in the United States on January 29, 2025 by Great Kids Shelf

  • Nice coverage and color
Color: MN3/Buff
I'm on a constant search for the perfect foundation now that I'm in my early 50's. I would say this is one of the nicer ones I've tried. I still have oily skin and some fine lines and so far, (winter months in the south) it's stayed on well. TBD in the humid summer months! It goes on smooth, covers well, without being heavy or cakey. I'd consider buying again. ... show more
Reviewed in the United States on January 6, 2025 by shirley

  • BUY IT
Color: MP3/Blush Medium
One of the best coverages I've ever used. I was a MAC girl until I found this. Apply with a Makeup sponge. Lasts all day. It's light not heavy like others.
Reviewed in the United States on January 19, 2025 by Dar

  • Feels great and looks freshly applied after a full day
Color: MP3/Blush Medium
This was a nice surprise for matching my skin tone/undertone. It goes on smooth and does a very good job over coverage without caking up, and my makeup looked fresh and airbrushed even after a busy day with work and son. There is nothing more to ask for. I’ve been a loyal Este Lauder double wear fan for nearly 18 years now, so kudos to PUR for making such a great product, because until now no other foundation could compare. If you’re wondering if you should give this a try- wonder no more!! Order it and see for yourself! ... show more
Reviewed in the United States on November 12, 2024 by Gina Demecs

  • Beautiful coverage that looks natural
Color: MG5/Almond
I love the coverage and feel of this makeup! It goes on easily with brush, blends beautifully and doesn't look cakey or heavy. It also makes my skin feel good and has never caused me irritation. A little goes a long way so it's a great value.
Reviewed in the United States on November 9, 2024 by Lindsey C.

  • Great coverage!
Color: MG2/Bisque
This is my go to product!!! Love it!
Reviewed in the United States on February 5, 2025 by Amazon Customer

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