Search  for anything...
LG

LG C3 Series 77-Inch Class OLED evo Smart TV OLED77C3PUA, 2023 - AI-Powered 4K, Alexa Built-in

  • Based on 1,809 reviews
Condition: New
Product info up-to-date
$1,696.99 Why this price?
Save $200.00 was $1,896.99

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 4 left in stock, order soon!
Fulfilled by Video & Audio Center - Same Day Shipping

Arrives Thursday, Feb 6
Order within 2 hours and 39 minutes
Available payment plans shown during checkout

Size: 77 inch


Style: TV Only


Features

  • LG OLED EVO: The LG OLED evo is powered by the a9 AI Processor Gen6made exclusively for LG OLEDfor beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content..Frequency : 60 hertz
  • ULTRA SLIM DESIGN: The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.
  • WebOS 23 and LG CHANNELS: Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
  • DOLBY VISION plus HOME THEATER: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE, allowing you to see films just as the director intended.
  • ULTIMATE GAMING: Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

Description

The advanced LG OLED evo C-Series is better than ever. The LG OLED evo C3 is powered by the next-gen a9 AI Processor Gen6—exclusively made for LG OLED—for ultra-realistic picture and sound. And the Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. The LG OLED evo C3 not only performs great, but looks great as well. With an almost invisible bezel, it will blend into the background for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space even more. But that's not all. Experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for wrap-around sound. And LG's FILMMAKER MODE allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate and four HDMI 2.1 inputs. Based on LG internal testing: 55/65/77/83"" LG OLED evo C3 models are brighter than non-OLED evo B3 models and excludes the 42"" and 48"" LG OLED evo C3. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Screen Size: 77 Inches


Brand: LG


Display Technology: OLED


Resolution: 4K


Refresh Rate: 120


Special Feature: AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range) See more


Included Components: Remote Control Battery (AA x 2EA), Power Cable, Magic Remote, Quick Start Guide


Connectivity Technology: Bluetooth, Wi-Fi, USB, Ethernet, HDMI


Aspect Ratio: 169


Product Dimensions: 10.5"D x 67.4"W x 40.7"H


Brand Name: ‎LG


Item Weight: ‎59.7 pounds


Product Dimensions: ‎10.5 x 67.4 x 40.7 inches


Item model number: ‎OLED77C3PUA


Special Features: ‎AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range)


Speaker Type: ‎Built-In


Item Weight: ‎59.7 Pounds


Standing screen display size: ‎77 Inches


Aspect Ratio: ‎169


Voltage: ‎120 Volts


Date First Available: February 27, 2023


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Feb 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great picture- and it is really smart
Size: 65 inch Style: TV Only
Great picture and sound. Consider reports was right. Takes a while to get used to the remote pointer. Easy to sign in and add apps. Also works well with a Firestick. Does more than I expected. Notifies me of favorite teams game scores if I want it to. Still learning all the things it will do. Lots of free things to view as well. ... show more
Reviewed in the United States on January 9, 2025 by Mary C.

  • Outstanding Picture Quality
Size: 65 inch Style: TV Only
I absolutely love this TV. The LG C3 OLED has been an incredible upgrade for both watching TV and gaming. The picture quality is jaw-dropping with deep blacks, vibrant colors, and incredible detail that make every scene and game look lifelike and immersive. Whether I’m streaming a show or playing a game, the experience is unmatched. I primarily use the TV with my Apple TV to bypass some of the more invasive data collection features built into smart TVs. This combination works seamlessly and lets me enjoy all the stunning visuals without worrying about privacy. As a gamer, I couldn’t be happier with the performance. The near-instantaneous response time and support for HDMI 2.1, VRR, and ALLM make it perfect for gaming whether solo or couch co-op. Recently, I've been playing a lot of Elden Ring and Dark Souls 3, and the TV handles these games beautifully. The deep contrast and precise detail really bring these immersive worlds to life, making them even more enjoyable. While the LG C4 is slightly brighter, it has a noticeable off-axis color shift that is worse than the C3. For me, this makes the C3 the better choice overall, especially in a setup where viewing angles matter. The sleek design is another highlight. It looks fantastic in my living room, and the brightness is excellent even during daytime gaming sessions. If you’re into gaming and want a TV that delivers unbeatable picture quality and performance, the LG C3 OLED is the perfect choice. Highly recommended. ... show more
Reviewed in the United States on January 3, 2025 by S. Yavo

  • Amazing TV for my PS5 Pro
Size: 65 inch Style: TV Only
I was using a lower end TCL TV from 2020 for my PS5 which started acting up months ago. I told myself I wouldn’t get another budget TV again and went for this one during Black Friday. It’s honestly a night and day difference and is a little cheaper than the current C4. Everything about it has been amazing from the smart remote to the automatic switching to what just got powered on (4K Apple TV and PS5 Pro). My only complaint is that it doesn’t have an option to show you what the volume level is at which seems like a pretty basic feature. The speakers are pretty nice too and sometimes I don’t realize that my Sonos sound bar isn’t on until I notice the lack of bass. It’s a great “budget” OLED TV to pick up if you want vibrant visuals and is a great alternative to the slightly more pricey C4. ... show more
Reviewed in the United States on January 5, 2025 by Chai L.

  • I love this TV
Size: 48 inch Style: TV Only
I shopped around for a good while even going to the big box stores to compare various TVs on offer from the various makers and this model stood out after multiple visits and time spent researching options and price ranges and sizes. The picture quality always jumped out at me as the best out of all the wide options I encountered. After pulling the trigger on this unit I am absolutely glad I choose this model. I wouldn't even say glad, more like thrilled. The quality of the picture is far beyond the best I've seen. We have a very nice high end TV at home already for comparison that's fairly new and at the top end. So I do have a comparison point. We just needed another set for another room in the place and it was time to buy. I took some time in the settings to explore what everything could do, had a run with the 'AI' features of this set and did some manual adjustments to all the various things to get this working and displaying exactly how I want my picture to look and I was able to land exactly where I wanted in the sweet spot with very little stress at all. And the audio? The AI enhanced setting is just phenomenal. I didn't even bother putting in a sound bar even though I had one laying around. It's just so clear and crisp with nice deep lows that don't rattle but do rumble. This TV gets *loud* if you want it. I also game on this now and it puts out a stunning 120hz at 4k that just absolutely sings to the eyes. Using my PS5 to feed the image, it's never looked better and I've been 4k gaming for a long time now. It's just never looked better. I am thoroughly impressed by LG after buying this, it was my first one from them and I'd be hard pressed to go with another make after this as I truly feel that I'm spoiled now by it. Nothing else looks as good to me. Even watching older shows, this brings them to life in new ways and the fidelity is so ramped up by the on board features of this set that it makes watching literally anything a pleasure. I usually have no patience for kid's shows for example, but when the grandkids came to visit shortly after we got this, I was just as glued to watching them as they were. The colors, the fluidity of motion, the crisp detail...just pure eye candy. And for a visual device like this, that's the highest praise I can give it. It's heavy in case you're wondering about that. Even at 48" I only felt secure moving this around the house with two grown people handling it carefully. It's got weight to it. In summary, this TV is not only the best TV I've ever owned, it's literally the best quality I've ever seen. Even among family and friends or display models in store. I feel like it's from the future or something, at least a couple years out compared to everything else. I have no higher praise to give this than what I've said and it was nothing for me to say it. No exaggeration or imagination required this is just stream of thought and these are genuinely the things that came to mind when I felt it was time to review. I can't help but gush about this set, it deserves the praise. I feel my life itself would lose a little bit of color if I had to give this up, and it brings me actual mental comfort knowing I have this and can relax after a long day looking at it. It's one of those things where you're looking at it and often think and even remark things like "This looks better than real life huh?" ... show more
Reviewed in the United States on July 11, 2024 by KN

Can't find a product?

Find it on Amazon first, then paste the link below.