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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

    • Based on 2,711 reviews
Condition: New
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$46.00 Why this price?

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As low as $11 / mo
  • – 4-month term
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30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Apr 14
Order within 8 hours and 28 minutes
Available payment plans shown during checkout

Recently Viewed

Color: 11 Fair Neutral (fair complexion with neutral undertones)


Brand: IT Cosmetics


Item Form: Liquid


Item Volume: 5 Milliliters


Scent: Unscented


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.38 x 1.46 x 5.28 inches; 4.25 ounces


Item model number ‏ : ‎ S3872200


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Apr 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Beautiful foundation, my favorite right now.
Color: 51.25 Rich Neutral (dark tan complexion ...
Review Image by Morganlove Morganlove
Review Image by Morganlove Morganlove
Review Image by Morganlove Morganlove
This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments. ... show more
Reviewed in the United States on March 14, 2025 by Morganlove Morganlove
    • Love It Cosmetics
Color: 31 Medium Neutral (medium complexion wit...
This foundation has very good coverage without being heavy. Plus it’s good for your skin. I highly recommend. A little goes a long way.
Reviewed in the United States on February 21, 2025 by Millie
    • Nice coverage
Color: 20 Light Cool (light complexion with red...
I haven't used foundation in many years because I've never liked the feel of it. With aging, I've started with some discoloration, so decided to give it a try again. I saw that this brand was recommended for women my age, so I gave it a try. I'm not only very pleased with the coverage, but it's so lightweight that it doesn't feel like I have any makeup on. The color looks very natural and it has a very smooth finish. I'm pleased with the quality of this product and it's a good value. I will purchase again. ... show more
Reviewed in the United States on October 30, 2024 by Diane Gillet
    • Discontinued IT Product
Color: 30 Medium Cool (medium complexion with s...
This is my favorite foundation and I love it. It's great for mature skin and your skin does actually look better after wearing it for awhile. I have been using this since it first came out. However, I was very disappointed that I can no longer purchase it at Ulta or on the IT website. I wrote to the company and they said they are discontinuing it. I was so very sad to hear this. I was so excited to find this on Amazon in my shade, but I'm sure that it won't be on here for long either. Now, I have to find a new foundation that works. I did try their CC Cream but I cannot use products that have SPF in it unless it's mineral. I have sensitive eyes and skin and it burns my eyes. If they do come out with a replacement, I hope that it isn't more expensive. This product is expensive but it does last for awhile. ... show more
Reviewed in the United States on March 6, 2025 by PCH
    • Wow
Color: 11 Fair Neutral (fair complexion with ne...
Wow wow wow this product is excellent! It is light yet covers. I have never spent this kind of money on foundation. It has been 3 days now that I have used it. I will have to wait for 2 weeks to see improvement of my skin before I say anymore.
Reviewed in the United States on December 11, 2024 by Amazon Customer
    • verified buyer
Color: 22 Light Neutral (light to medium comple...
It makes my skin feel good, but it is buildable foundation and as I am old and wrinkled it does tend to show up my wrinkles and pores. I have to almost use 3 coats to get decent coverage. I have a cream foundation that does a much better job. I will say that the color match was excellent for my face, and I never have bought foundation online. My age is what made it a 3 star for me and that isn't the foundation's fault. ... show more
Reviewed in the United States on March 6, 2025 by Verified buyer.
    • Smooth application, nice finish
Color: 22 Light Neutral (light to medium comple...
I was nervous that I would choose the wrong shade but this formula was workable and buildable coverage. I didn’t need to know my exact color match for that reason. I purchased when it was half off but it’s a great purchase even if I would’ve paid full price. The application was smooth and the final texture was exactly what I was looking for. ... show more
Reviewed in the United States on September 17, 2024 by Noah & Rosi Sherrer
    • Love it cosmetics!
Color: 33 Medium Neutral (medium complexion wit...
Great price for the brand! Highly recommend for light coverage!
Reviewed in the United States on February 24, 2025 by Dan B.

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