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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

    • Based on 2,624 reviews
Condition: New
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$46.00 Why this price?

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As low as $11 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

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This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Dec 30
Order within 1 hour and 9 minutes
Available payment plans shown during checkout

Color: 11 Fair Neutral (fair complexion with neutral undertones)


Brand: IT Cosmetics


Item Form: Liquid


Item Volume: 5 Milliliters


Scent: Unscented


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 1.38 x 1.46 x 5.28 inches; 2.05 ounces


Item model number ‏ : ‎ S3872200


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Dec 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Lightweight & great coverage.
Color: 34 Medium Cool (medium to tan complexion...
I like that there are so many shades & just the right one for me. I have scaring on my chin area & covers fairly well although not a heavy coverage at all. I have used for several years now. I'm 67.
Reviewed in the United States on August 23, 2024 by Cynthia Clark
    • I LOVE this foundation!!!
Color: 32 Medium Warm (medium complexion with s...
I am in my 50's and this glides very nicely over my skin. This foundation does not settle in lines and it looks natural on my dry skin. I find it to wear nicely throughout the day even while working in the warehouse or in summer weather. It doesnt wear off in patches like others have for me. My skin still llooks good when sweaty because this appears to stay balanced on my face through it all (if that makes sense). ... show more
Reviewed in the United States on October 29, 2024 by Nicole Miller
    • Nice coverage
Color: 20 Light Cool (light complexion with red...
I haven't used foundation in many years because I've never liked the feel of it. With aging, I've started with some discoloration, so decided to give it a try again. I saw that this brand was recommended for women my age, so I gave it a try. I'm not only very pleased with the coverage, but it's so lightweight that it doesn't feel like I have any makeup on. The color looks very natural and it has a very smooth finish. I'm pleased with the quality of this product and it's a good value. I will purchase again. ... show more
Reviewed in the United States on October 30, 2024 by Diane Gillet
    • Wow
Color: 11 Fair Neutral (fair complexion with ne...
Wow wow wow this product is excellent! It is light yet covers. I have never spent this kind of money on foundation. It has been 3 days now that I have used it. I will have to wait for 2 weeks to see improvement of my skin before I say anymore.
Reviewed in the United States on December 11, 2024 by Amazon Customer
    • Smooth application, nice finish
Color: 22 Light Neutral (light to medium comple...
I was nervous that I would choose the wrong shade but this formula was workable and buildable coverage. I didn’t need to know my exact color match for that reason. I purchased when it was half off but it’s a great purchase even if I would’ve paid full price. The application was smooth and the final texture was exactly what I was looking for. ... show more
Reviewed in the United States on September 17, 2024 by Noah & Rosi Sherrer
    • Sensitive skin? This may not be the best fit for you.
Color: 20 Light Cool (light complexion with red...
Review Image by Ms. Chili Ms. Chili
Review Image by Ms. Chili Ms. Chili
I am 52 and have sensitive skin. I started noticing that some sunscreens would cause me to break out a few years back. I feel this may be the case with this product. I really love the product otherwise. This product goes on very well with a makeup brush. I do clean my foundation brush daily. I wore this product 4 days in a row. It made my skin look very good on day 1 and 2. Unfortunately, at the end of day one I had a pimple, an additional pimple at the end of day 2, and several new ones by the end of day 3 and 4. On day 2 it covered the pimple from day 1 pretty well. and did okay on day 3 covering the 2 pimples from the previous 2 days. Unfortunately, the additional pimples I got by the end of day 3 was more than it could cover on day 4 It is the morning of what would have been day 5 and I am certain since it didn't cover the pimples yesterday and I have new ones that came during day 4 that it will not cover them today. I thought on day 1 that maybe it is one of my occasional pimples, but with a new one on day 2 and several coming of day 3 and a couple more on day 4, I am pretty sure it is the product. At the age of 52, I occasionally still have a pimple, but not in a large amount. No other new products were used. I do love the texture and the way it made my skin look the first couple of days, and the way it applied. The down side is bumps. I haven't had this many at one time in years. Also, I do have very dry skin and this product was not drying. If it weren't for the pimples I would keep the product. I would recommend it to anyone that doesn't have sensitive skin. If you have sensitive skin you can always try it. What causes outbreaks on me may not cause them on you. ... show more
Reviewed in the United States on December 5, 2023 by Ms. Chili Ms. Chili
    • Developed with input from a dermatologist.
Color: 31 Medium Neutral (medium complexion wit...
Best makeup for your skin. Makes you look like you are younger.
Reviewed in the United States on December 15, 2024 by Judy Seymore
    • I am an IT girl
Color: 33 Medium Neutral (medium complexion wit...
After receiving a sample of IT concealer years ago and loving it, I started exploring their other products. They are the best. Especially the concealer and foundation and CC’s.
Reviewed in the United States on December 20, 2024 by Valerie

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